9 Expert Opinions on Marketing Productivity

marketing productivityToday we’re talking about marketing productivity. Marketers operate in a fast-paced environment. They’re constantly learning new skills, juggling tasks, and handling distractions. As with any profession, it’s difficult to be productive 100% of the time.

If you’re struggling to maintain peak marketing productivity, keep reading! We’ve compiled nine of the top tips and tricks from the best and brightest marketing experts. Continue reading “9 Expert Opinions on Marketing Productivity”

B2B Blog Post Round Up: Lead Generation, List Churn & More

b2b blog post round up

Welcome back readers! We’ve written another B2B blog post round up for you. If you’re not familiar with the ZoomInfo blog, this is a regular series we publish. These round ups highlight all the great work our writers have done for outside publications.

Check out our favorite blog posts and articles from November! Continue reading “B2B Blog Post Round Up: Lead Generation, List Churn & More”

The Beginner’s Guide to Buyer Personas

buyer personasDid you know 60-70% of marketers say they don’t truly understand their buyers (source)? Let that sink in.

We don’t need to tell you that’s a problem—it’s obvious. If you don’t understand your target audience, how will you produce effective content? Influence their buying decisions? Or form productive relationships with them? The short answer is—you won’t. Continue reading “The Beginner’s Guide to Buyer Personas”

Give the Gift of Automated Data Maintenance [Infographic]

data maintenance“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” –SiriusDecsions

B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur.  Continue reading “Give the Gift of Automated Data Maintenance [Infographic]”

Technographics: 6 Reasons to Use Technographic Data

B2B technographicsHere’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more.

We don’t need to tell you who has the upper hand here. Continue reading “Technographics: 6 Reasons to Use Technographic Data”

5 B2B Marketing Metrics That Matter

B2B Marketing MetricsIn today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics.

If you’re struggling to report on the success of your marketing campaigns, we’re here to help. Today we explain the five most important marketing metrics in 2017. Keep reading. Continue reading “5 B2B Marketing Metrics That Matter”

A B2B Marketing Thanksgiving [Infographic]

b2b marketing thansgivingThe B2B marketing landscape is an exciting place to be—the constant stream of new tools and technologies, ever-changing buzzword tactics and strategies, and of course innovative, advanced ways to reach customers and prospects. Exciting as it is, it can also be enough to make a person’s head spin.

As marketers, it’s easy to become so burnt out that we forget to stop and appreciate the things that make our jobs a little easier. That’s why we put together the following infographic—to show you the top six things we’re thankful for this year. Continue reading “A B2B Marketing Thanksgiving [Infographic]”

26 Personalization Statistics for the B2B Marketer

personalized marketingIn today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition.

Luckily, as technology advances, it’s easier for marketers to personalize their efforts. Today, we show you 26 statistics that prove the importance of personalized marketing. Keep reading! Continue reading “26 Personalization Statistics for the B2B Marketer”

Expand Your B2B Brand Reach: A Beginner’s Guide

b2b brand

Imagine you’re the owner of a jewelry shop and you have the highest-quality items around—but you stash them away, in a back room, out of sight. It’d be pretty obvious why your business wasn’t making any sales.

Unfortunately, this is the mistake that many businesses make on the web. Of course, no brand intends to hide from their prospects. But, with an unfocused or outdated digital marketing strategy, that’s precisely what happens. Continue reading “Expand Your B2B Brand Reach: A Beginner’s Guide”