9 Expert Opinions on Marketing Productivity

marketing productivityToday we’re talking about marketing productivity. Marketers operate in a fast-paced environment. They’re constantly learning new skills, juggling tasks, and handling distractions. As with any profession, it’s difficult to be productive 100% of the time.

If you’re struggling to maintain peak marketing productivity, keep reading! We’ve compiled nine of the top tips and tricks from the best and brightest marketing experts. Continue reading “9 Expert Opinions on Marketing Productivity”

Technographics: 6 Reasons to Use Technographic Data

B2B technographicsHere’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more.

We don’t need to tell you who has the upper hand here. Continue reading “Technographics: 6 Reasons to Use Technographic Data”

A B2B Marketing Thanksgiving [Infographic]

b2b marketing thansgivingThe B2B marketing landscape is an exciting place to be—the constant stream of new tools and technologies, ever-changing buzzword tactics and strategies, and of course innovative, advanced ways to reach customers and prospects. Exciting as it is, it can also be enough to make a person’s head spin.

As marketers, it’s easy to become so burnt out that we forget to stop and appreciate the things that make our jobs a little easier. That’s why we put together the following infographic—to show you the top six things we’re thankful for this year. Continue reading “A B2B Marketing Thanksgiving [Infographic]”

Expand Your B2B Brand Reach: A Beginner’s Guide

b2b brand

Imagine you’re the owner of a jewelry shop and you have the highest-quality items around—but you stash them away, in a back room, out of sight. It’d be pretty obvious why your business wasn’t making any sales.

Unfortunately, this is the mistake that many businesses make on the web. Of course, no brand intends to hide from their prospects. But, with an unfocused or outdated digital marketing strategy, that’s precisely what happens. Continue reading “Expand Your B2B Brand Reach: A Beginner’s Guide”

25 Must-Tweet Moments from the 2017 Growth Acceleration Summit

growthaccelerationsummitOn September 13th and 14th we held the second annual Growth Acceleration Summit in Boston, MA. The best and brightest in the B2B world came together to give talks, facilitate workshops, and network.

All in all, it was a great success! For those who weren’t able to attend, we compiled the top 25 must-tweet moments. Check it out:

Continue reading “25 Must-Tweet Moments from the 2017 Growth Acceleration Summit”

5 Different Sales and Marketing Alignment Tips

sales and marketing alignmentSales and marketing alignment—it’s a topic we’ve covered countless times. And, as hard as we try to move on to different subject matter, alignment continues to be an area that many businesses struggle with. In fact, according to a recent study, 90% of marketers say that lack of sales and marketing alignment keeps them from reaching their marketing objectives (source). Continue reading “5 Different Sales and Marketing Alignment Tips”