70+ Phrases to Drastically Improve Conversion Rates

words and phrases to improve conversion ratesSeasoned marketers and copywriters know that a single word can drastically improve conversion rates. Yet, even when you test out different language and finally find that magic word, you’re still left with so many questions.

Why did that one word triple your conversions? What makes that word or phrase so influential? How can I predict what people will respond to? Rather than leave it as an unsolved mystery, simply read today’s blog post. We’ll reveal why certain words and phrases are more influential than others and how you can use language to improve your marketing ROI. Continue reading “70+ Phrases to Drastically Improve Conversion Rates”

9 Great Examples of B2B Brand Storytelling

b2b brand storytellingNothing captivates an audience like a great story– no matter what industry you work in. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level.

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. The reason is obvious– it’s slightly more difficult to engage your audience emotionally when you’re selling complex solutions to businesses, rather than flashy products to individual consumers. Continue reading “9 Great Examples of B2B Brand Storytelling”

The Attendee’s Guide to B2B Event Preparation

b2b event preparationIndustry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees must be sure they’re prepared ahead of time.

So, if you’re planning to attend a work event in the near future, keep reading. Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Let’s get into it! Continue reading “The Attendee’s Guide to B2B Event Preparation”

6 Tips to Build a Better Career Page for Your Organization

career pageIn today’s digital world, recruiters use a variety of platforms for candidate sourcing. But, there’s one place that nearly all applicants will end up: The career page on your company website. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% (source).

But, with the rise of social media and other recruiting platforms, many companies neglect their career page. If you haven’t looked at your career page recently, today’s blog post is for you! Continue reading “6 Tips to Build a Better Career Page for Your Organization”

Data: The Key to Account-Based Marketing Success

account based marketing dataAccount-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy (source). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable (source). You might be thinking, what does data have to do with account-based marketing?

The simple answer? Everything. Every step you take to implement ABM is fueled by data. If the data you have access to is thin, unorganized, or inaccurate, you’ll never have the insights you need to make your ABM strategy a success. Continue reading “Data: The Key to Account-Based Marketing Success”

How to Manage Expectations Around Marketing Vanity Metrics

marketing vanity metricsB2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story.

But, fear not dear marketer! If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. Continue reading “How to Manage Expectations Around Marketing Vanity Metrics”

Third-Party Lead Generation and GDPR Compliance

lead generation and gdprThe EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts.

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. So, in today’s blog post, we break down the basics for you. Continue reading “Third-Party Lead Generation and GDPR Compliance”

The Content Marketer’s Guide to Predictive Analytics

predictive analyticsIn modern-day marketing, data is the new oil. The more customer data you capture, analyze, and act upon, the better you get at creating influential marketing narratives. In fact, 63% of marketing executives feel strongly that data-driven marketing is crucial to success in our hyper-competitive global economy (source).

But—as the best content marketers will tell you, analyzing and applying customer data is complicated and time-consuming.  Fortunately, we live in an age of technological innovation—an age where artificial intelligence and machine learning have quickly become the gold standard. Why do we bring this up? Well, the latest and greatest in marketing technology may be the solution to your content marketing needs. Continue reading “The Content Marketer’s Guide to Predictive Analytics”