3 Expert Opinions on Sales and Marketing Alignment

sales and marketing alignmentOnce upon a time, a marketer set out to generate leads through an array of marketing campaigns. They gave it their all, working with their team to perfect content, solidify market segments and determine the most effective advertising channels so the highest qualified leads could be collected for the sales team. Leads came in, deals were closed, bells were rung, and they all lived happily ever after…

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4 Ways Technology Can Improve Diversity Hiring

diversity hiringDiversity hiring initiatives are rarely the number one concern of businesses, and LinkedIn’s 2015 Global Recruiting Trends report demonstrates this perfectly. In fact, only 9% of small companies prioritize diversity hiring. Large companies fare slightly better with 15% of them making diversity hiring a priority. However, it’s also worth noting that diversity was not mentioned at all in LinkedIn’s 2016 Global Recruiting Trends report. Continue reading “4 Ways Technology Can Improve Diversity Hiring”

4 Ways to Reset Your B2B Lead Generation Programs

b2b lead generation programs

Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? We’ve all been there. In fact, generating high-quality leads is the biggest challenge for B2B marketers (source).

Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. If you’re struggling to generate leads, it’s time to take it back to the basics and reset your lead generation strategy for success.

Let’s start at the beginning.

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How to Get More Value From Your B2B Data Purchase

b2b data

Data is a big investment—if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth; but if you’re not smart about your purchase, bad data quickly becomes a costly mistake.

Don’t let your data come back to bite you. Check out our tips for getting the most out of your purchase.

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A Guide to B2B Blogging Success [Infographic]

b2b blogging

In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue.

If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively. Check out the infographic below to learn everything there is to know about B2B blogging.

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6 Common B2B Sales Problems and How to Avoid Them

b2b sales problems

There are so many factors that can stand in the way of exceptional B2B sales performance—poor leadership, lack of organization, no sales process—the list goes on. While some of these problems are easily recognizable, some of the most common obstacles that stand in the way of your success are hard to identify.

Today, we explore some of the more common sales problems—problems you might not even know you’re facing. Continue reading to learn how you can improve your performance today!

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4 Problems with Marketing Automation [Infographic]

marketing automation infographicMarketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy (source).

Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better (source).

Fear not, today we show you how to solve four of the top B2B marketing automation problems.
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