Your Guide to the GDPR: A Comprehensive FAQ

gdpr faqSo you’ve heard the news—the General Data Protection Regulation—or GDPR—goes into effect on May 25th, 2018. But, what does GDPR really mean for you, your business, and your customers? If you’re still not sure, today’s blog post is for you.

Keep reading as we break down some of the biggest questions surrounding GDPR and give you important pointers about GDPR compliance. Continue reading “Your Guide to the GDPR: A Comprehensive FAQ”

25 Quotes from the Most Influential Women in Business

influential women in businessToday is International Women’s Day—a day that celebrates the social, economic, cultural, and political achievement of women all over the world. To commemorate International Women’s Day, we thought we’d highlight some of today’s most influential women in business, and share their message of empowerment.

From entrepreneurs to CEOs, to engineers, to world-renowned thought leaders– these women are some of the most admired executives and experts in their industries.  Continue reading “25 Quotes from the Most Influential Women in Business”

Your Guide to a Healthy Contact Database [Infographic]

contact databaseAlthough the new year has come and gone, it’s time to check in on any resolutions you set. Whether you resolved to eat healthier or to schedule a few extra workouts each week, it’s important to stop and evaluate your progress every now and then.

The same can be said for those marketers and sales professionals who resolved to keep their business database healthy. Have you kept your promise, or has database maintenance fallen from your list of priorities?

Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. In fact, an unhealthy database can wreak havoc on your business initiatives. Consider these statistics: Continue reading “Your Guide to a Healthy Contact Database [Infographic]”

The Top 5 Target Markets for Financial Advisors

target markets for financial advisorsAs a direct result of the crowded financial sector, differentiation is key to growing your business. As a financial advisor, the only way to become an expert within a new, niche target market is through hard work and specific data-driven marketing tactics.

The good news, however, is this: Only 30% of American workers currently work with a financial advisor, which leaves plenty of room for specialized advisors to grow their market share (source). Continue reading to learn more about areas of potential growth for financial advisors today. Continue reading “The Top 5 Target Markets for Financial Advisors”

Improve Your Trade Show ROI: A Guide for Marketers

trade show ROIIn-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. In fact, the average company allocates 31.6% of their total marketing budget to events and exhibiting (source).

With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI. Keep reading! Continue reading “Improve Your Trade Show ROI: A Guide for Marketers”

11 Ways to Improve Your Website with Artificial Intelligence

artificial intelligenceArtificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late.  The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately.

Early on in the days of artificial intelligence, this idea of automation seemed threatening to the human workforce. But, we’re of the mindset that AI simply enables humans to do better, more informed work. As it turns out, most businesses agree. Consider these statistics (source): Continue reading “11 Ways to Improve Your Website with Artificial Intelligence”

B2B Blog Post Round-Up: Marketing Tech, Direct Dials, & More

b2b blog postIt’s that time again. If you’re a regular reader of our B2B blog, you already know the drill. But, for the newcomers, welcome! Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more!

Let’s get into it.

Continue reading “B2B Blog Post Round-Up: Marketing Tech, Direct Dials, & More”

Top B2B Lead Generation Statistics for 2018

b2b lead generation statistics
Millions of companies crowd the B2B universe, vying for the same share of business.  As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Continue reading “Top B2B Lead Generation Statistics for 2018”

20 Blog Posts to Guide Your Event Marketing Tactics

event marketing tacticsFor today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. This list includes some of our own posts as well as posts from other great companies.  We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below! Continue reading “20 Blog Posts to Guide Your Event Marketing Tactics”

B2B Blog Post Round-Up: Social Listening, Productivity, & More

b2b blog post round upWelcome to another B2B blog post round-up —the fifth post of the series. For those of you who aren’t regular readers of the ZoomInfo B2B sales and marketing blog, this is a monthly blog post we put together to highlight the work our writers have done for outside publications.

Without further ado, here are our favorite B2B blog posts and articles from December! Continue reading “B2B Blog Post Round-Up: Social Listening, Productivity, & More”