Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy (source).
Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better (source).
Fear not, today we show you how to solve four of the top B2B marketing automation problems.
Continue reading “4 B2B Marketing Automation Problems [Infographic]”
Many B2B data providers claim to have the “best” data, but have you ever stopped to think about where these companies get their data and what makes it better than the rest?
Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where their data comes from. Today, we look at three major data sources and discuss the pros and cons of working with each. Continue reading “A Guide to B2B Data Sources”
When it comes to content marketing, there is nothing B2B marketing professionals love more than webinars – and for good reason. Whether you’re trying to attract new prospects, or keep your existing customers engaged, webinars can have a huge impact on your bottom line.
Consider these statistics:
Continue reading “Get More Wins from Your B2B Webinars”
Fact: Your company’s email program will only ever be as good as your contact database.
No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations. Continue reading “7 Ways to Build Your Email List”
Aligning sales and marketing should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Check out these 20 sales and marketing statistics: Continue reading “20 Sales and Marketing Alignment Statistics”
In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months.
Continue reading “7 Ways to Incorporate Video into Your B2B Marketing Strategy”
If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue.
Continue reading “33 Statistics that Prove Your Business needs to be Blogging”
Just as you need a healthy body to perform your best, your marketing team needs a healthy database to drive results. To keep both your body and your marketing database healthy, you need to have the right mindset, stay committed, and work with a comprehensive plan. Not sure if your database is in need of a lifestyle change? Check out our infographic to find out!
Continue reading “Get Your Marketing Database in the Best Shape [Infographic]”
In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams (source).
Continue reading “4 Reasons to Hire a Social Media Manager”
As mentioned in a previous blog post, storytelling has recently become a viable and effective B2B marketing tactic. In fact, 41% of marketers cite storytelling as a top priority for their marketing teams in 2016 (source).
Though storytelling has become commonplace in the B2C realm, B2B marketers still struggle to find a place for the tactic within their campaigns—and for good reason. How can you tell a story within an ebook, a datasheet, or whitepaper?
We admit it’s difficult. But, when done correctly, stories have an innate ability to form deeper, more meaningful connections with prospects. Continue reading to learn how you can generate more success with your marketing campaigns using the age-old art of storytelling. Continue reading “The B2B Marketer’s Guide to Storytelling”