How can you make the most of your workday? If, like many B2B marketers, you always feel pressed for time, you may want to try the following productivity hacks. These tips and techniques can help you manage your time effectively, even when you’re juggling multiple projects and aligning with your sales team. Continue reading “10 Productivity Hacks for B2B Marketers”
In 2010, we shared our top three B2B sales predictions for upcoming year. A lot has changed since then, but we’re curious: How many of these predictions came true?
In today’s post we follow up on those predictions and explore whether they’re still relevant in 2017. Continue reading “B2B Sales Predictions in 2011: A Follow Up”
There’s no way around it, bad data impacts every aspect of a business—from lead generation, to marketing, to customer relationships, to cold calling, to revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. Consider this (source): Continue reading “The B2B Database Maintenance Glossary”
B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute (source). Continue reading “B2B Social Demand Generation: A Q&A”
Once upon a time, a marketer set out to generate leads through an array of marketing campaigns. They gave it their all, working with their team to perfect content, solidify market segments and determine the most effective advertising channels so the highest qualified leads could be collected for the sales team. Leads came in, deals were closed, bells were rung, and they all lived happily ever after…
Diversity initiatives are rarely the number one concern of businesses, and LinkedIn’s 2015 Global Recruiting Trends report demonstrates this perfectly. In fact, only 9% of small companies prioritize diversity recruiting. Large companies fare slightly better with 15% of them making diversity a priority. However, it’s also worth noting that diversity was not mentioned at all in LinkedIn’s 2016 Global Recruiting Trends report. Continue reading “4 Ways Technology Can Improve Diversity Hiring”
We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source). Continue reading “The Definitive Guide to Implementing a New Marketing Automation Platform”
Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? We’ve all been there. In fact, generating high-quality leads is the biggest challenge for B2B marketers (source).
Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. If you’re struggling to generate leads, it’s time to take it back to the basics and reset your lead generation strategy for success.
Let’s start at the beginning.
Data is a big investment—if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth; but if you’re not smart about your purchase, bad data quickly becomes a costly mistake.
Don’t let your data come back to bite you. Check out our tips for getting the most out of your purchase.
In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue.
If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively. Check out the infographic below to learn everything there is to know about B2B blogging.