In a recent blog post we discuss influencer marketing as a viable B2B marketing tactic. Despite the staggering popularity of influencer marketing amongst B2C organizations, its popularity has been slow to catch on in the B2B realm. In fact, according to a recent report, only 15% of B2B brands have established influencer programs (source). Continue reading “8 Best Practices for B2B Influencer Marketing”
Sales and marketing alignment—it’s a topic we’ve covered countless times. And, as hard as we try to move on to different subject matter, alignment continues to be an area that many businesses struggle with. In fact, according to a recent study, 90% of marketers say that lack of sales and marketing alignment keeps them from reaching their marketing objectives (source). Continue reading “5 Different Sales and Marketing Alignment Tips”
As a sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Continue reading “6 Tips for Reaching Logistics Decision Makers”
Sales productivity. For a B2B organization, there is no metric more important. On a basic level, sales productivity is the rate at which a salesperson secures revenue for a business. Continue reading “4 Sales Enablement Tools to Increase B2B Sales Productivity”
You’ve heard it before, and you’ll hear it again – content is king. Over the last few years, content marketing has taken the marketing world by storm, becoming one of the most commonly used strategies by 86% & 89% of B2C and B2B marketers respectively (source) – and for good reason!
Continue reading “How to Create Marketing Content that Matters”
“Talent wins games, but teamwork and intelligence wins championships.” – Michael Jordan
Stellar teams are made, not born. The same goes for the players that make them. Take the Chicago Bulls—throughout much of the ‘90s, the Bulls pulled off a series of victories, winning 72 games in the 1995-96 season, and setting a record that lasted until the 2015-16 season (source). To call this feat of teamwork impressive is an understatement. Continue reading “3 Foolproof Ways to Build a Rock Star Sales Team”
If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Influencer marketing.
Proven to increase brand awareness and drive lead generation, influencer marketing has become a vital marketing tactic for many B2C brands. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs (source). Continue reading “B2B Influencer Marketing 101”
Account-based marketing (ABM) – you’ve likely read all about it. Chances are, if you’re not utilizing this particular brand of marketing, you know someone who is. After all, the number of companies using an ABM strategy increased by 21% in the past year alone (source).
Let’s back up a little bit.
Over the last decade, QR codes have done a disappearing act. Now you see them, now you don’t. Yet, just when you think they’re gone for good, they reappear.
Just this year, Snapchat released a new feature allowing advertisers to link to outside content using QR codes—launching the technology back into the spotlight. Continue reading “The B2B Marketer’s Guide to QR Codes”
Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Continue reading “The B2B Sales Rep’s Guide to Getting Past Gatekeepers”