The Definitive Guide to Performance Based Hiring

performance based hiringPerformance based hiring is exactly what it sounds like— a process used by recruiters to find and hire top talent. This four-step approach streamlines the standard recruiting processes of sourcing, screening, and interviewing candidates.

In today’s post, we provide you with a step-by-step guide to an effective performance based hiring strategy. Continue reading “The Definitive Guide to Performance Based Hiring”

The Definitive Guide to Data Recency

data recencyAs data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand.

Let’s start with this: The concept of data recency is fluid and difficult to measure. Why? Because in dynamic datasets, information is updated and appended on a constant basis. At what point can one say the dataset has been refreshed? Is it when all records have been updated in some way? If so, is the refresh carried out once or on an ongoing basis?  Is there a percentage that qualifies as a refresh? Do all fields associated with an individual need to be updated or does updating a single field count? Continue reading “The Definitive Guide to Data Recency”

What is Data Normalization & Why Should You Care?

what is data normalizationData normalization. It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. A lot.

In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. But first, let’s define what data normalization is. Continue reading “What is Data Normalization & Why Should You Care?”

How to Drive Business Growth Using Net Promoter Score

net promoter scoreSuccessful B2B businesses all have something in common– a segment of loyal customers who regularly purchase and recommend their products and services. Consider these statistics:

  • A 5% increase in customer retention can increase profits between 25% and 95% (source).
  • Current customers spend 67% more on average than new customers (source).
  • Customers who are highly engaged with a brand make 90% more frequent purchases and spend 60% more on each transaction (source).

But, building a loyal following isn’t easy. You must constantly work to measure and improve the customer experience. Fortunately, businesses can simplify this process by using a popular customer loyalty metric known as Net Promoter Score. Continue reading “How to Drive Business Growth Using Net Promoter Score”

September 2018 B2B Blog Post Round-Up

b2b blog post round-upWelcome to the latest edition of our B2B blog post round-up series! Every month we feature the content ZoomInfo writers have contributed to outside publications—so if you’re up-to-date on the ZoomInfo blog posts, these additional posts should tide you over.

This month’s edition features content related to SEO vanity metrics, gaining a customer’s trust, critical marketing metrics, and so much more. Let’s get into it! Continue reading “September 2018 B2B Blog Post Round-Up”

How to Use Surveys to Reach B2B Business Goals

business surveyAs a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers.

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. Ready to learn more? Let’s get started! Continue reading “How to Use Surveys to Reach B2B Business Goals”

35+ Statistics About Dirty Data

dirty data statisticsThere is no greater asset to your organization than your B2B database. However, when your database becomes cluttered with outdated, incomplete or inaccurate contact information, it can prove to be a costly obstacle along your route to success.

From marketing, lead generation and customer relationships, to sales and even revenue, dirty data can have an insurmountable impact on all areas of your business.

As frustrating as it may be, data decay is a natural outcome of the ever-changing B2B landscape; professionals are constantly changing positions, titles, locations and places of work, rendering data useless. Continue reading “35+ Statistics About Dirty Data”

65+ Statistics About Artificial Intelligence

statistics about artificial intelligenceArtificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more.

But, many businesses still question the effectiveness and practicality of AI. If you’re skeptical about AI, today’s blog post is for you.  Continue reading “65+ Statistics About Artificial Intelligence”

August 2018 B2B Blog Post Round-Up

august b2b blog post round upWelcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Our round-ups feature well-known publications, industry favorites, and lesser-known, up-and-coming websites.

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Let’s get right into it! Continue reading “August 2018 B2B Blog Post Round-Up”

July 2018 B2B Blog Post Round-Up

b2b blog post round-upWelcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog.

July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. Let’s get into it! Continue reading “July 2018 B2B Blog Post Round-Up”