5 Reasons to Send Employees to Trade Shows and Conferences

conferencesThere’s no way around it—industry conferences and networking events are expensive. As a team manager or executive, it can be difficult to justify this expense. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business.

Keep reading for our top five reasons to send your employees to industry conferences this year! Continue reading “5 Reasons to Send Employees to Trade Shows and Conferences”

B2B Databases are Full of Rotten Apples [Infographic]

b2b databases

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

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Top 10 Blog Posts of 2017

blog postsIn the last week or so, we’ve published lists of our best business infographics and our most popular company profiles. Today, we give you a list of this year’s best blog posts. As previously mentioned, we published 186 blog posts this past year—and while we’re proud of that number, we’re always working to improve and grow our content library.

Stick with us in 2018 for more content to improve your sales, marketing, and recruiting initiatives. Here’s a little sample of the content you can expect to see. Continue reading “Top 10 Blog Posts of 2017”

ZoomInfo’s 10 Most Popular Company Profiles in 2017

contact and company profilesLast year we reported on the most popular ZoomInfo company profiles in 2016. Since that post continues to be one of our more popular pieces, we decided to give you a quick update. While some of these companies have made the list for the second year in a row, we also have some new additions. Keep reading for the 10 most popular companies in 2017! Continue reading “ZoomInfo’s 10 Most Popular Company Profiles in 2017”

4 New Year’s Resolutions for Your B2B Organization [Infographic]

new years marketing resolutionsThe holidays are over and 2018 has begun. If you’re anything like 41% of Americans, you’ve already set some New Year’s Resolutions (source). Maybe you want to be healthier, read more books, or spend more time with your family. Whatever your resolution may be, New Year’s always seems like the natural time to make big life changes.

Fortunately, this sentiment isn’t just reserved for your personal life. When the New Year rolls around, businesses and their employees should consider making some improvements of their own. Continue reading “4 New Year’s Resolutions for Your B2B Organization [Infographic]”

13 Sales Productivity Lessons from the Experts

sales productivityIf you’re a regular reader of the ZoomInfo blog, you’ve seen quite a bit about sales and marketing productivity in the last few weeks. And it’s for good reason—sales and marketing productivity is the theme of our 2018 Growth Acceleration Summit! So, to get you in the right frame of mind and prepare you for our upcoming event—we bring you 13 of the best sales productivity lessons from our favorite experts.

Ready to kick off your new year on the right foot? Keep reading. Continue reading “13 Sales Productivity Lessons from the Experts”

The 16 Best Business Infographics of 2017

business infographicAs the year comes to a close, we look back at all we’ve accomplished in 2017. As our avid readers know, the ZoomInfo team published a ton of content this year—including 186 blog posts to be exact—but who’s counting?

After careful analysis, our business infographics came out on top. They garner the most readership, the most engagement, and tend to be shared more often than our other posts.  And, we’re not alone—businesses across the globe have seen tremendous success with infographics. Consider these statistics: Continue reading “The 16 Best Business Infographics of 2017”

Gone Phishing: A Guide to Prevent and Avoid Cybercrime

gone phishingCompanies across the globe experience more than one million phishing attacks each year (source). Let that sink in.

This means, the individuals who perpetrate this type of crime are constantly attempting to gain access to highly personal information. Think bank details, account logins, social security numbers, passwords, and much more. If successful, attackers can then use your personal information to access online accounts, commit identity theft, and even steal your money. Continue reading “Gone Phishing: A Guide to Prevent and Avoid Cybercrime”

52 Candidate Sourcing Statistics for Recruiters

passive candidate sourcingIn a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters do it. Today, we dive a little deeper and explore 52 statistics about modern candidate sourcing. Our hope is that you can use these statistics to inform and evolve your current candidate sourcing strategy.

Passive Candidate Sourcing: A Quick Primer

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