Corporate Gift Giving: A Beginner’s Guide

corporate gift giving policyIt’s that time of the year again— the holiday season is upon us and festivities are in full swing. Your B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. It seems like there’s not enough time in the day.

Yet, there’s one last thing to consider before taking a well-deserved break for the holidays—corporate gift giving.  There are many instances in the business world where holiday gifts are appropriate, welcomed, and even expected. But, it’s important to be cautious—corporate gift giving can go very wrong. Continue reading “Corporate Gift Giving: A Beginner’s Guide”

November 2018 B2B Blog Post Round-Up

b2b blog post round-upWelcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.

Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! We hope you stick around and find inspiration in our November blog post picks. Let’s get into it! Continue reading “November 2018 B2B Blog Post Round-Up”

The Impact of Bad B2B Marketing Data

b2b marketing dataThere’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience?

Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. Consider these statistics (source): Continue reading “The Impact of Bad B2B Marketing Data”

Dynamic Data: Why B2B Businesses Must Abandon Static Data

dynamic dataHere on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. That is, the switch from static to dynamic data management.

Today’s blog post explores the difference between static and dynamic data. We also look at why this transition is critical to the success of the modern business. Let’s get into it. Continue reading “Dynamic Data: Why B2B Businesses Must Abandon Static Data”

12 Sales Qualification Questions to Ask Prospects

sales qualification processIn the world of sales, time is your most valuable asset. With quotas to meet, we all know how frustrating it is to waste time with a lead that never seriously considered buying from you in the first place. That’s where sales qualification comes in.

Sales qualification is the act of evaluating potential prospects to determine whether they possess the characteristics that make them a good fit for your product or service. In simpler terms – qualifying a lead or prospect means determining whether or not they are worth your time. Continue reading “12 Sales Qualification Questions to Ask Prospects”

18 Quotes About Podcasting for Business Professionals

podcasting quotesPodcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone.

Think about it, people today are constantly on the go—but almost never without their cell phones. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides, gym sessions, and even during work. Continue reading “18 Quotes About Podcasting for Business Professionals”

7 Ways to Incorporate Video into Your Marketing Strategy

b2b video marketingIn a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months.

Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies (source). Consider the following:

Continue reading “7 Ways to Incorporate Video into Your Marketing Strategy”

The Definitive Guide to Performance Based Hiring

performance based hiringPerformance based hiring is exactly what it sounds like— a process used by recruiters to find and hire top talent. This four-step approach streamlines the standard recruiting processes of sourcing, screening, and interviewing candidates.

In today’s post, we provide you with a step-by-step guide to an effective performance based hiring strategy. Continue reading “The Definitive Guide to Performance Based Hiring”