How to Create a World-Class Marketing Team with Mike Volpe

marketing team“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie Continue reading “How to Create a World-Class Marketing Team with Mike Volpe”

5 Different Sales and Marketing Alignment Tips

sales and marketing alignmentSales and marketing alignment—it’s a topic we’ve covered countless times. And, as hard as we try to move on to different subject matter, alignment continues to be an area that many businesses struggle with. In fact, according to a recent study, 90% of marketers say that lack of sales and marketing alignment keeps them from reaching their marketing objectives (source). Continue reading “5 Different Sales and Marketing Alignment Tips”

6 Tips for Reaching Logistics Decision Makers

reach decision makersAs a sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Continue reading “6 Tips for Reaching Logistics Decision Makers”

3 Foolproof Ways to Build a Rock Star Sales Team

sales team“Talent wins games, but teamwork and intelligence wins championships.” – Michael Jordan

Stellar teams are made, not born. The same goes for the players that make them. Take the Chicago Bulls—throughout much of the ‘90s, the Bulls pulled off a series of victories, winning 72 games in the 1995-96 season, and setting a record that lasted until the 2015-16 season (source).  To call this feat of teamwork impressive is an understatement. Continue reading “3 Foolproof Ways to Build a Rock Star Sales Team”

B2B Influencer Marketing 101

b2b influencer marketingIf you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Influencer marketing.

Proven to increase brand awareness and drive lead generation, influencer marketing has become a vital marketing tactic for many B2C brands. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs (source). Continue reading “B2B Influencer Marketing 101”