Is Your B2B Database Full of Rotten Apples?

Learn How to Stop Data Decay at Its Source

There are few things more disconcerting than biting into what you thought what a fresh apple, only to find that it’s gone bad. Databases can be the same way—upon first glance, they may seem completely healthy. But look deeper and you may find every marketer’s worst nightmare: data decay.

As with apples, data decay happens naturally over time as people change companies or titles, go out of business, or experience a merge. This bad data goes on to impact all areas of business, including marketing, lead generation, customer relationships, and finance. 

This infographic shows you the impacts of data decay, the danger of leaving it in your database too long, and the true impact it has on your business. With this knowledge, you’ll be better equipped to maintain a clean database.

What are you waiting for?

Here’s how you can benefit from ZoomInfo’s Infographic:

• Learn why it’s important to quickly remove bad data from your database
• Gain insight into focusing on quality over quantity
• Delve into the negative impacts data decay has on B2B businesses