B2B Blog Post Round-Up: Social Listening, Productivity, & More

b2b blog post round upWelcome to another B2B blog post round-up —the fifth post of the series. For those of you who aren’t regular readers of the ZoomInfo B2B sales and marketing blog, this is a monthly blog post we put together to highlight the work our writers have done for outside publications.

Without further ado, here are our favorite B2B blog posts and articles from December!

1.    The Modern Marketer’s Guide to Social Listening

For those unfamiliar, social listening is just what it sounds like: the process of listening to the online conversations of your customers and potential buyers, primarily within the social media realm. Through this practice, organizations are able to collect vast amounts of valuable data around specific topics, industries, or even brands.

Social listening vs. monitoring: Isn’t it the same?

One of the biggest misconceptions marketers make about social listening is to assume the practice is the same thing as social media monitoring. Not sure what the difference is? Let us break it down for you.

Though similar, social media monitoring is simply the process of watching @mentions and comments pour in via your social profiles, mobile apps or blogs. However, not all conversations relevant to your brand will appear in your notifications.

In fact, according to one recent study, only 9% of tweets that impact your company are actually directed at your brand (source) – meaning, most conversations about your brand are happening without you. In short, social media monitoring merely scratches the surface of valuable social information.

Social listening on the other hand dives deeper. By tracking relevant keywords, phrases, and events, organizations that implement a social listening strategy are in active pursuit of the conversations that provide meaning and context to their brand.

When executed effectively, this practice paints a clearer picture of a brand’s entire social media presence and provides teams with many valuable brand and industry insights.  Armed with this information, an organization is able to take action and engage with their audience in a more meaningful way.

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2.    Sales Tips: 4 Foolproof Ways to Increase Sales Productivity

With quotas and long-term goals constantly at the forefront of our minds, sales professionals are under constant pressure to perform. With this in mind, it’s no wonder 65% of B2B companies say sales productivity is the biggest challenge they face on a daily basis (source).

Many organizations increase sales hiring as the only means to reach the goals they have set for themselves. Yet, many hesitate to make changes to their actual sales strategies. To truly boost sales productivity for the long haul, managers must examine every part of their sales process.

If you struggle to increase sales productivity, keep reading. We’ve compiled the top four ways you can increase your sales productivity today.

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3.    The Beginner’s Guide to Blogging for a B2B Business

Let’s state the obvious, there are many different kinds of bloggers. But today we’re going to split them into two—personal bloggers and business bloggers. Personal bloggers write under their own name and brand about topics that interest them—some to make a living and some as a hobby.

Business bloggers, on the other hand, are writers or marketers employed by a company to create blog content for different purposes—to drive sales, increase brand awareness, and so on.  The purpose of making this distinction is to highlight the difference between how these two types of bloggers operate.

While the Blog Herald generally covers topics intended for personal bloggers, we recognize that there’s likely some overlap between these two groups. Meaning—there are many personal bloggers who are also employed by larger companies.

Today, we’re speaking to all you marketers and business bloggers out there. If you’ve ever wanted to know how to write for a business, or even how to take your businesses blog to the next level, keep reading!

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4.    5 Sales Team Motivation Essentials for Sales Managers

Motivation is tricky.  Everyone has a set of factors that influences their performance at work—some of these factors are work-related, but many are not. The same goes for motivation; what motivates one employee might discourage another. For a sales manager—finding ways to motivate your team can feel like a never-ending battle.

Many managers gravitate towards complicated reward systems, accountability strategies, or other similar tactics that promise to inspire your team. However, these complex strategies can often do more harm than good. Instead, we recommend that you take it back to the basics with these five tips. Keep reading!

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5.    5 Reasons Why Your Buyer Personas Aren’t Good Enough

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show.  It’s a marketer’s worst nightmare.

The likely culprit? Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns. If they’re not good enough, every part of your marketing strategy will suffer.

That’s why I’m sharing five easy ways to improve your buyer personas. Keep reading!

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Key Takeaways

And there you have it—our fifth B2B blog post round-up. If you’ve missed the previous installments of this series, make sure you check them out:

Keep your eyes out for the next round-up, or visit our sales and marketing blog for more content like this. For more information about ZoomInfo, a leading B2B contact database, contact our sales team.