B2B Blog Post Round Up: PR, Customer Service, and More

b2b blog

If you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts.

Here are a few of our favorites:

1.  The Definitive Guide to a Data-Driven PR Strategy

There’s no way around it, companies with access to data and the means to analyze it are often the most successful. In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially.

To truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven PR.

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Simple enough, right?

But, how do you generate the data you need to make a compelling pitch? Large companies have the means to fund complex research studies, run advanced data analysis, or partner with other companies, while smaller organizations are often left to gather data on their own.

Stuck for data ideas? Continue reading to learn how you can kick-start your data-driven PR strategy.

2.  Using Data to Create a Customer-Centric Business Strategy

Today’s fast-paced, technology-driven environment has given way to a smarter, more demanding customer base. As a business, you face an entirely new set of challenges and expectations.

Fortunately, big data has given businesses unrestricted insight into their customers and prospects. It’s now relatively easy to create a comprehensive profile of your best buyers, their life-time value, their habits, their buying preferences, their preferred communication channels, the other services and tools they rely on, and much, much more.

With the help of big data you can now understand, meet, and even predict all of your customers’ expectations—making it easier to create a customer-centric business strategy. Ready to learn how? Continue reading for our seven best practices for using data to create a customer-centric business strategy.

3.  4 Ways Social Media Can Fuel Your Content Marketing Strategy

Let’s state the obvious: Social media marketing and content marketing go hand in hand.

While each can function on their own, cultivating a purposeful relationship between the two can drive impressive results — something many marketers have caught on to. In fact, as many as 87 percent of marketers cite social media as the most common content marketing delivery mechanism.

Although it’s clear marketers understand the value of social media, implementing a successful strategy continues to be a struggle. If you feel like your team is going through the motions and failing to see results, continue reading.

Today we’ll teach you four ways to fuel your content marketing strategy using social media.

4.  The Definitive Guide to Data Driven Lead Conversion

Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. Sound familiar? It’s an age-old battle many companies struggle to remedy.

Fortunately, the key to satisfying both teams’ goals is simpler than you think—its data! Consider the following:

  • 78% of organizations say data-driven marketing increases lead conversion and customer acquisition (source)
  • 64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hypercompetitive global economy (source)
  • 66% of marketing leaders have seen an increase in new customers as a result of data-driven initiatives (source)There’s no denying that data-driven marketing delivers higher levels of customer engagement and market growth than traditional marketing efforts. Today, we teach you how.

5.  3 Ways Data Can Improve Your ABM Strategy

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer.

Although new tools and technologies have made ABM easier than ever, there is one major obstacle that prevents many companies from achieving ABM success—bad data. In fact, according to  SiriusDecisions, 60% of companies have unreliable data–meaning only four out of ten companies can execute an effective ABM campaign.

Without consistent, complete, and correct contact data, your marketing team won’t reap the full benefits of your ABM initiatives. Not convinced? Here are three ways accurate data can improve your ABM strategy.

Be sure to check out these articles and stay tuned for more! In the meantime, contact ZoomInfo today to learn how we can help improve your sales and marketing outreach.