Third-Party Lead Generation and GDPR Compliance

lead generation and gdprThe EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts.

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. So, in today’s blog post, we break down the basics for you. Continue reading “Third-Party Lead Generation and GDPR Compliance”

The Content Marketer’s Guide to Predictive Analytics

predictive analyticsIn modern-day marketing, data is the new oil. The more customer data you capture, analyze, and act upon, the better you get at creating influential marketing narratives. In fact, 63% of marketing executives feel strongly that data-driven marketing is crucial to success in our hyper-competitive global economy (source).

But—as the best content marketers will tell you, analyzing and applying customer data is complicated and time-consuming.  Fortunately, we live in an age of technological innovation—an age where artificial intelligence and machine learning have quickly become the gold standard. Why do we bring this up? Well, the latest and greatest in marketing technology may be the solution to your content marketing needs. Continue reading “The Content Marketer’s Guide to Predictive Analytics”

7 Best Practices for Successful Event Branding

event brandIn an age where digital messaging heavily influences the way we communicate, it should come as no surprise that in-person professional events continue to be a mainstay marketing solution for companies.

According to the 2018 Event Marketing Benchmarks Report that surveyed over 400 mid- to senior level event marketers, 95% of respondents state that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world (source). Continue reading “7 Best Practices for Successful Event Branding”

Increase Sales Forecast Accuracy and Speed Up Your Pipeline

sales forecast accuracyAre your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? If you answered yes to any of these questions, you’re not alone.

In fact, less than half of all forecasted sales opportunities actually result in a sales win. Just under a third result in a competitive loss, and nearly a quarter result in the prospect deciding to do “nothing” (source). Needless to say, this paints a less-than-promising picture of sales forecast accuracy. Continue reading “Increase Sales Forecast Accuracy and Speed Up Your Pipeline”

Choose the Right Text Messaging App [Infographic]

text messaging appText messaging apps, or chat apps, are a hotbed for marketing activity right now. Now, we know what you’re thinking. Messaging apps are commonly thought of as a quick and easy way to exchange private messages, images, and gifs. Yet, text messaging apps are evolving into so much more. In fact, reports show they boast 20% more monthly active users than social networking sites (source).

As a result, the popularity of messaging apps provides a unique opportunity for marketers—think about it, these apps have an expansive user base of customers willing to interact with businesses and spend money on products. Continue reading “Choose the Right Text Messaging App [Infographic]”

Top Selling Challenges of 2018 and How to Overcome Them

selling challenges

Sales professionals are under constant pressure to achieve higher quotas and deliver value to their clients in an increasingly competitive landscape. To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals. The resulting 2018 Selling Challenges Study provides a panoramic view of these challenges and solutions to overcome them.

Ready to learn about the top sales challenges of 2018 and how to overcome them? You’ve come to the right place, keep reading. Continue reading “Top Selling Challenges of 2018 and How to Overcome Them”

Targeted Marketing or Bad Poetry? [Infographic]

targeted marketingBad poetry: It’s hard to describe but easy to spot. We all know there’s nothing worse than the terrible rhymes, mixed metaphors, and over-the-top adjectives found in amateur poetry.  When a poem is bad, it’s uncomfortable to get through and leaves readers confused— just like bad content marketing.

Bad content is similar to bad poetry but it’s not always as easy to identify.  It’s difficult to meet the ever-growing demand for content, but if you blindly follow trends or fail to think concepts through, your efforts will undoubtedly fail. If you want to be seen as a thought-leader, you need to bring a fresh perspective to your content. Continue reading “Targeted Marketing or Bad Poetry? [Infographic]”

Programmatic Advertising for Beginners

programmatic advertisingAs with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising.

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. While traditional advertising purchases involve RFPs, estimates, and face-to-face interaction, programmatic advertising relies on technologies and algorithms to buy online ad space. Continue reading “Programmatic Advertising for Beginners”

Your Guide to Sales Prospect Research

sales prospect researchAbraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The sentiment here is clear: Task preparation is just as important as task execution. To achieve success in the B2B sales world, this is a rule you must live by.

Consider this: only 13% of buyers feel like salespeople understand their needs (source). Now, if you’re a sales rep, this statistic might leave you scratching your head.  Why do so many buyers feel misunderstood? And, how can you remedy this issue? Continue reading “Your Guide to Sales Prospect Research”