5 Email Marketing Myths for the Modern Marketer

email marketing mythsThe online marketing world contains an abundance of conflicting information about email marketing. Because of this, it’s not always easy to tell fact from fiction. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth.

In today’s blog post, we’ll explore five commonly held email marketing myths and reveal the truths behind them. Keep reading if you’re ready to stop these myths from undermining your email marketing program! Continue reading “5 Email Marketing Myths for the Modern Marketer”

Net Promoter Score for Recruiters and HR Professionals

employee net promoter scoreWe recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score.

If you have yet to use Employee NPS, then today’s blog post is for you. We’ll discuss what this metric is, and explore how you can use it to find and retain top talent. Let’s get into it! Continue reading “Net Promoter Score for Recruiters and HR Professionals”

5 Steps to Structuring Your Marketing Strategy

marketing strategyStructuring a marketing strategy is a complicated task. As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. It’s a lot of moving pieces for one person to manage.

But, fear not dear marketer. The steps outlined in today’s blog post take a simplistic look at the most vital components of any marketing strategy. It is our hope that this post will help you strategize efficiently to reach your best buyers faster.

Continue reading “5 Steps to Structuring Your Marketing Strategy”

The Beginner’s Guide to Using Reddit for Market Research

reddit market researchReddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users.  These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics.

Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Keep reading! Continue reading “The Beginner’s Guide to Using Reddit for Market Research”

The Definitive Guide to Data Recency

data recencyAs data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand.

Let’s start with this: The concept of data recency is fluid and difficult to measure. Why? Because in dynamic datasets, information is updated and appended on a constant basis. At what point can one say the dataset has been refreshed? Is it when all records have been updated in some way? If so, is the refresh carried out once or on an ongoing basis?  Is there a percentage that qualifies as a refresh? Do all fields associated with an individual need to be updated or does updating a single field count? Continue reading “The Definitive Guide to Data Recency”

4 Ways to Improve Your Candidate Response Rate

candidate response rateGood news: You just found the perfect candidate to fill a job vacancy. You send them a quick email and hope for a response. A few days pass— and still no word. Sound familiar? In today’s competitive hiring landscape, this scenario happens again and again. A low candidate response rate can frustrate even the most experienced recruiter.

This begs the question: How do you improve your candidate response rate? Check out today’s blog post for the answer. We cover the ins and outs of response rates and give you four quick ways to boost yours. Let’s jump right in! Continue reading “4 Ways to Improve Your Candidate Response Rate”

10 Discovery Questions to Uncover Buyer Needs

discovery questionsMost sales professionals recommend using a sales methodology that involves uncovering a buyer’s biggest problem or pain point. While this is essential for sales success, it’s also only half of the story.

This type of approach often drives sellers to employ a “find-out-what’s-wrong-and-fix-it” mindset. Sellers hear a buyer’s complaint and often jump to problem-solving far too quickly. This can lead to: Continue reading “10 Discovery Questions to Uncover Buyer Needs”

The B2B Marketer’s Guide to Podcasting

b2b marketers guide to podcastingIn a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics:

  • 48 million Americans listen to podcasts weekly (source).
  • Podcast fans listen to 40% more shows than last year (source).
  • Apple features more than 525,000 active podcast shows, with more than 18.5 million episodes (source).
  • The average number of monthly podcast listeners will reach 112 million by 2021 (source).

It’s clear that podcasting isn’t going away anytime soon—so it’s time for B2B marketers to explore podcasting as a new marketing avenue through which they can build their brand, reach new audiences, and scale overall business growth. Continue reading “The B2B Marketer’s Guide to Podcasting”

The Definitive Guide to Talent Mapping for Recruiters

talent mappingOften, HR departments hire reactively— meaning they only seek to fill positions as they open up. Talent mapping, on the other hand, is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time. Essentially, talent mapping bridges the gap between a company’s goals and the personnel they must hire to reach them.

On the surface, talent mapping might seem simple, but as a company grows and evolves it can be difficult to predict future hiring needs. To execute talent mapping successfully, HR professionals must have a firm grasp on many different moving parts within a multitude of departments. Continue reading “The Definitive Guide to Talent Mapping for Recruiters”