The Marketer’s Guide to User-Generated Content

user-generated contentToday’s digital marketplace has become increasingly customer-centric. Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content.

If you’re new to user-generated content, keep reading! Today’s blog post will tell you everything you need to know. Continue reading “The Marketer’s Guide to User-Generated Content”

What Sales Reps Must Know About Marketing Automation

marketing automationMarketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses (source). While its name implies marketing automation is strictly for marketers, sales teams can also use marketing automation to boost productivity and efficiency.

Unfortunately, many sales reps are still in the dark when it comes to marketing automation and it’s easy to see why. Sales reps are constantly busy selling, so they don’t often have the time or reason to look into tools primarily used for marketing purposes. Continue reading “What Sales Reps Must Know About Marketing Automation”

The B2B Marketer’s Guide to Virtual Reality

virtual realityIn our increasingly digital world, new technologies constantly emerge and change the way we interact with buyers. Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality.

Virtual reality (VR) and augmented reality (AR) may seem like brand new technologies, but they have already made a massive impact on the world of marketing. Check out these statistics: Continue reading “The B2B Marketer’s Guide to Virtual Reality”

The Beginner’s Guide to Agile Marketing

agile marketingAs technology continues to grow and evolve, the needs of the modern customer are also changing. In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing.

If you’re unfamiliar with agile marketing, it’s time to get on board. Implementing an agile strategy will help you increase marketing productivity, reduce your time-to-market, increase profits, and so much more. Continue reading “The Beginner’s Guide to Agile Marketing”

The B2B Sales Rep’s Guide to the Perfect Product Demo

product demoProduct demos are anxiety-inducing for even the most experienced B2B sales reps. After all, a product demo is a critical part of the sales process. Think about it, a prospect uses the demo to learn whether or not your service is right for their needs.

A stellar product demo can quickly lead to a closed deal. But, on the flip side, an underwhelming demo can lead a potential customer to look elsewhere. But, sales reps can succeed more often than not if they take the proper approach to product demos.  Continue reading “The B2B Sales Rep’s Guide to the Perfect Product Demo”

10 Metrics to Measure B2B Marketing Webinars

b2b marketing webinarsB2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top.

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This format allows companies to engage with prospects and customers and receive feedback in real-time. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Continue reading “10 Metrics to Measure B2B Marketing Webinars”

The Step-by-Step Guide to a B2B Content Audit

b2b content auditMarketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. The content you created in the past ago doesn’t disappear just because it’s no longer relevant or timely. In fact, out of date content can negatively impact several different aspects of your marketing program—and many marketers don’t even realize it.

Though plenty of marketers know how to create content, analyzing content is a different story. Believe it or not, 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like (source). So, how can you determine which content has helped or hurt your strategy? The answer? Perform a content audit. Continue reading “The Step-by-Step Guide to a B2B Content Audit”

6 Important Social Selling Mistakes to Avoid

social selling mistakesSocial selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics (source):

  • 78% of salespeople using social media perform better than their peers.
  • Social sellers generate 38% more new opportunities than traditional sellers.
  • 62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects.

Continue reading “6 Important Social Selling Mistakes to Avoid”

30 Shocking Influencer Marketing Statistics

influencer marketing statisticsIn today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals.

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement, to brand awareness, and so much more. Continue reading “30 Shocking Influencer Marketing Statistics”

The Beginner’s Guide to YouTube for B2B Marketing

youtube for b2b marketingSince its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics (source):

  • Over a billion hours of video content is watched on YouTube every day.
  • YouTube is the third most visited site in the world after Google and Facebook.
  • 400 hours of video are uploaded to YouTube every minute.
  • 6 out of 10 people prefer online video platforms like YouTube to live television.

Continue reading “The Beginner’s Guide to YouTube for B2B Marketing”