6 Bad Habits Hurting Your Email Marketing Program

bad email marketing habitsEmail marketing might not be the newest or flashiest marketing channel—but it’s one of the most effective at generating revenue and engaging your customers. The statistics speak for themselves:

  • Email marketing has an ROI of 4400%, or $44 for every $1 spent (source).
  • Email is the third most influential source of information for B2B audiences (source).
  • 59% of B2B marketers say email is the most effective channel for revenue generation (source).

But, here’s the thing about more traditional channels like email marketing—it’s easy to adopt bad habits or outdated practices. Continue reading “6 Bad Habits Hurting Your Email Marketing Program”

7 Modern Tips to Leave a Better Sales Voicemail

sales voicemailToday’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and often the most frustrating method of sales prospecting communication—and that’s voicemail.  

There’s no way around it—sales reps spend a lot of time leaving voicemails, and unfortunately, most go unanswered. Consider these statistics (source): Continue reading “7 Modern Tips to Leave a Better Sales Voicemail”

The Definitive Guide to Market Intelligence

market intelligenceConsider this scenario– you’re taking a road trip to a destination you’ve never been before. You think you know the directions, so you take off without a map or navigation system. Before you know it, you’ve gotten lost—and wasted time and money in the process.

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions.

Businesses are catching on to the importance of market intelligence. In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis (source). Continue reading “The Definitive Guide to Market Intelligence”

Sentiment Analysis: A Primer for B2B Marketers

sentiment analysisHow do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions.   Continue reading “Sentiment Analysis: A Primer for B2B Marketers”

The Marketer’s Guide to User-Generated Content

user-generated contentToday’s digital marketplace has become increasingly customer-centric. Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content.

If you’re new to user-generated content, keep reading! Today’s blog post will tell you everything you need to know. Continue reading “The Marketer’s Guide to User-Generated Content”

What Sales Reps Must Know About Marketing Automation

marketing automationMarketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses (source). While its name implies marketing automation is strictly for marketers, sales teams can also use marketing automation to boost productivity and efficiency.

Unfortunately, many sales reps are still in the dark when it comes to marketing automation and it’s easy to see why. Sales reps are constantly busy selling, so they don’t often have the time or reason to look into tools primarily used for marketing purposes. Continue reading “What Sales Reps Must Know About Marketing Automation”

The B2B Marketer’s Guide to Virtual Reality

virtual realityIn our increasingly digital world, new technologies constantly emerge and change the way we interact with buyers. Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality.

Virtual reality (VR) and augmented reality (AR) may seem like brand new technologies, but they have already made a massive impact on the world of marketing. Check out these statistics: Continue reading “The B2B Marketer’s Guide to Virtual Reality”

The Beginner’s Guide to Agile Marketing

agile marketingAs technology continues to grow and evolve, the needs of the modern customer are also changing. In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing.

If you’re unfamiliar with agile marketing, it’s time to get on board. Implementing an agile strategy will help you increase marketing productivity, reduce your time-to-market, increase profits, and so much more. Continue reading “The Beginner’s Guide to Agile Marketing”

The B2B Sales Rep’s Guide to the Perfect Product Demo

product demoProduct demos are anxiety-inducing for even the most experienced B2B sales reps. After all, a product demo is a critical part of the sales process. Think about it, a prospect uses the demo to learn whether or not your service is right for their needs.

A stellar product demo can quickly lead to a closed deal. But, on the flip side, an underwhelming demo can lead a potential customer to look elsewhere. But, sales reps can succeed more often than not if they take the proper approach to product demos.  Continue reading “The B2B Sales Rep’s Guide to the Perfect Product Demo”

10 Metrics to Measure B2B Marketing Webinars

b2b marketing webinarsB2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top.

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This format allows companies to engage with prospects and customers and receive feedback in real-time. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Continue reading “10 Metrics to Measure B2B Marketing Webinars”