9 Expert Opinions on Marketing Productivity

marketing productivityToday we’re talking about marketing productivity. Marketers operate in a fast-paced environment. They’re constantly learning new skills, juggling tasks, and handling distractions. As with any profession, it’s difficult to be productive 100% of the time.

If you’re struggling to maintain peak marketing productivity, keep reading! We’ve compiled nine of the top tips and tricks from the best and brightest marketing experts. Continue reading “9 Expert Opinions on Marketing Productivity”

Is Strategic Candidate Sourcing Dead?

candidate sourcingNew technology affects the way every industry operates – and recruiting is no different. Over the last decade, the role of the recruiter has changed drastically thanks to advancements on the web. While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead?

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. His reasoning? “Finding top talent will always be important, but eventually it will become so easy that, except in specialized cases, there will be no reason to have it done by highly paid recruiters.” (source) Continue reading “Is Strategic Candidate Sourcing Dead?”

12 Sales Qualification Questions to Ask Prospects

sales qualificationIn the world of sales, time is your most valuable asset. With quotas to meet, we all know how frustrating it is to waste time with a lead that never seriously considered buying from you in the first place. That’s where sales qualification comes in.

Sales qualification is the act of evaluating potential prospects to determine whether they possess the characteristics that make them a good fit for your product or service. In simpler terms – qualifying a lead or prospect means determining whether or not they are worth your time. Continue reading “12 Sales Qualification Questions to Ask Prospects”

Cold Calling vs. Warm Calling: A Guide for Sales Reps

warm callingYou don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls.

Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice. So too has the alternative to cold calling – the predictably-titled “warm calling”. Continue reading “Cold Calling vs. Warm Calling: A Guide for Sales Reps”

4 Ways to Refresh Your Stale B2B Social Media Presence

b2b social mediaLet’s face it, in B2B marketing it’s easy to let your B2B social media accounts grow stale and outdated. With the social media landscape constantly evolving, and with so many other marketing responsibilities to juggle, many brands get complacent and fail to keep their social media strategy fresh.

However, it is important to recognize when you’ve gotten complacent and what updates you need to make to get back on track. Continue reading “4 Ways to Refresh Your Stale B2B Social Media Presence”

Expand Your B2B Brand Reach: A Beginner’s Guide

b2b brand

Imagine you’re the owner of a jewelry shop and you have the highest-quality items around—but you stash them away, in a back room, out of sight. It’d be pretty obvious why your business wasn’t making any sales.

Unfortunately, this is the mistake that many businesses make on the web. Of course, no brand intends to hide from their prospects. But, with an unfocused or outdated digital marketing strategy, that’s precisely what happens. Continue reading “Expand Your B2B Brand Reach: A Beginner’s Guide”