B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top.
Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This format allows companies to engage with prospects and customers and receive feedback in real-time. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Continue reading “10 Webinar Metrics to Measure Success”
Marketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. The content you created in the past ago doesn’t disappear just because it’s no longer relevant or timely. In fact, out of date content can negatively impact several different aspects of your marketing program—and many marketers don’t even realize it.
Though plenty of marketers know how to create content, analyzing content is a different story. Believe it or not, 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like (source). So, how can you determine which content has helped or hurt your strategy? The answer? Perform a content audit. Continue reading “The Step-by-Step Guide to a B2B Content Audit”
Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics (source):
- 78% of salespeople using social media perform better than their peers.
- Social sellers generate 38% more new opportunities than traditional sellers.
- 62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects.
Continue reading “6 Important Social Selling Mistakes to Avoid”
In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals.
Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement, to brand awareness, and so much more. Continue reading “30 Shocking Influencer Marketing Statistics”
Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics (source):
- Over a billion hours of video content is watched on YouTube every day.
- YouTube is the third most visited site in the world after Google and Facebook.
- 400 hours of video are uploaded to YouTube every minute.
- 6 out of 10 people prefer online video platforms like YouTube to live television.
Continue reading “The Beginner’s Guide to YouTube for B2B Marketing”
The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives.
The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. In fact, 26% of marketers say their biggest challenge is finding the right technologies to fulfill their needs (source). What’s more, only 9% have and use the tools they need (source). Continue reading “Investing in Marketing Tech: 7 Key Considerations”
In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 (source). And, other video streaming statistics support this.
Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Need some ideas? Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming! Continue reading “7 Ways You Can Succeed With B2B Live Video”
Nothing captivates an audience like a great story– no matter what industry you work in. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level.
Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. The reason is obvious– it’s slightly more difficult to engage your audience emotionally when you’re selling complex solutions to businesses, rather than flashy products to individual consumers. Continue reading “9 Great Examples of B2B Brand Storytelling”
Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness.
But, take one look at these statistics and you’ll see that social selling produces serious results (source): Continue reading “15 Social Selling Quotes to Inspire Your Sales Efforts”
The modern recruiting landscape is increasingly competitive. Thanks to technological advances and the widespread use of social networking, job applicants have a wide variety of channels and platforms at their disposal. This means recruiters must spread their efforts across each of these channels in order to execute a successful candidate sourcing strategy.
The responsibilities of a successful recruiter have changed. It’s no longer good enough to post job listings and hope for the best. In today’s day and age, all aspects of business are data-driven—including recruitment. Modern recruiters must measure and analyze every part of their strategy. To do that, they must have access to key recruiting metrics. Continue reading “8 Important Recruiting Metrics for the Modern Staffer”