5 Reasons Your Sales Prospects Say No [Infographic]

sales prospects say noNo. Nope. Sorry, not interested. Rejection is painful, no matter how your sales prospects say it. If you’re tempted to cry, throw your phone against the wall, or quit on the spot, we don’t blame you. However, there are better ways to channel your frustration.

If you want to improve your sales performance, you must first understand why your prospect said no in the first place. Then, you must determine whether anything could have changed their minds. To help you answer that question, the experts at ZoomInfo put together the following infographic, which outlines common reasons your B2B sales prospects say no. Check it out! Continue reading “5 Reasons Your Sales Prospects Say No [Infographic]”

4 Myths about Sales Productivity

sales productivity

Every B2B sales rep wants to be more productive, so they can hit their quota that much faster. But when asked how to best accomplish this goal, many seem to be at a loss.

This should come as no surprise, given the number of misconceptions still exist about sales productivity today. Let’s dispel them once and for all.

Continue reading to learn about the top 4 sales productivity myths, debunked:

Continue reading “4 Myths about Sales Productivity”

How to Use Contact Data to Get Out of a Marketing Rut

contact-dataIf you’re doing the same thing day in and day out, it may be time for a change. Marketing strategies aren’t static, after all. And no one wants to read the same content twenty times (no matter how well written it is).

With that in mind, how can you tell what would interest your buyers? You may not know for sure until you see the metrics from your campaigns. But with some help from your contact data, you can come up with more creative ways to increase engagement. Continue reading “How to Use Contact Data to Get Out of a Marketing Rut”

3 Nurture Campaign Workflows for B2B Lead Generation

nurture campaign workflowA well-designed nurture campaign can improve your B2B lead generation, allowing you to educate potential buyers until they develop into sales-ready leads. This strategy can be applied to all campaigns, from whitepapers and webinars to conference follow-ups and current customer engagement.

However, in order to make the most of these different initiatives, you need to have clear processes in place from start to finish. Continue reading “3 Nurture Campaign Workflows for B2B Lead Generation”