The goal of sales enablement is to increase productivity, ensuring that reps have the information, as well as the tools, they need to drive revenue (source: Brainshark). Now, that sounds great in theory. But what does it take to implement this strategy effectively? Continue reading “5 Sales Enablement Tips for B2B Marketers”
There’s no doubt that sales metrics are important, especially for B2B marketers. As a marketer, generating leads isn’t enough. You need to know which campaigns are actually generating engagement, leading to conversations, and creating new opportunities for your sales team. But where do you start?
How can you make the most of your workday? If, like many B2B marketers, you always feel pressed for time, you may want to try the following productivity hacks. These tips and techniques can help you manage your time effectively, even when you’re juggling multiple projects and aligning with your sales team. Continue reading “10 Productivity Hacks for B2B Marketers”
If you’ve ever been to a tradeshow, you know there’s no time to rest, let alone think about marketing lead generation. But of course, that’s the end goal. So, what can you do?
Keep this marketing lead generation checklist in mind as you prepare for your next tradeshow: Continue reading “The 2017 Tradeshow Marketing Lead Generation Checklist”
Every B2B sales rep wants to be more productive, so they can hit their quota that much faster. But when asked how to best accomplish this goal, many seem to be at a loss.
This should come as no surprise, given the number of misconceptions still exist about sales productivity today. Let’s dispel them once and for all.
Continue reading to learn about the top 4 sales productivity myths, debunked:
How can you determine if a lead is truly sales-ready? If you’re not sure, it’s time to adjust your lead management strategy. After all, putting together killer lead generation content isn’t enough. Continue reading “4 B2B Data Management Tips to Help You Convert More Leads”
Aligning sales and marketing should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Check out these 20 sales and marketing statistics: Continue reading “20 Sales and Marketing Alignment Statistics”
If you’re doing the same thing day in and day out, it may be time for a change. Marketing strategies aren’t static, after all. And no one wants to read the same content twenty times (no matter how well written it is).
With that in mind, how can you tell what would interest your buyers? You may not know for sure until you see the metrics from your campaigns. But with some help from your contact data, you can come up with more creative ways to increase engagement. Continue reading “How to Use Contact Data to Get Out of a Marketing Rut”
A well-designed nurture campaign can improve your B2B lead generation, allowing you to educate potential buyers until they develop into sales-ready leads. This strategy can be applied to all campaigns, from whitepapers and webinars to conference follow-ups and current customer engagement.
However, in order to make the most of these different initiatives, you need to have clear processes in place from start to finish.
Here are three nurture campaign workflows to use in your B2B lead generation efforts:
- The conference attendee workflow:
With hundreds of attendees and a full schedule of events, conferences can be an overwhelming experience. However, they’re also extremely valuable for B2B lead generation. The key is to get a campaign ready to go beforehand. For instance, if you have a list of registrants, you can send an introductory email, such as the one below: Continue reading “3 Nurture Campaign Workflows for B2B Lead Generation”
Love it or hate it, email marketing is not going anywhere any time soon. In fact, it’s still one of the best and most cost-effective ways to generate high-quality leads for your sales team. That is, as long as you have the right strategy in place.
And while we certainly don’t recommend sending out the same cookie cutter email to all your potential buyers, there are a few best practices, which can be applied to almost any campaign. Continue reading “The Anatomy of a Successful B2B Lead Generation Email”