No. Nope. Sorry, not interested. Rejection is painful, no matter how your sales prospects say it. If you’re tempted to cry, throw your phone against the wall, or quit on the spot, we don’t blame you. However, there are better ways to channel your frustration.
If you want to improve your sales performance, you must first understand why your prospect said no in the first place. Then, you must determine whether anything could have changed their minds. To help you answer that question, the experts at ZoomInfo put together the following infographic, which outlines common reasons your B2B sales prospects say no. Check it out! Continue reading “5 Reasons Your Sales Prospects Say No [Infographic]”
The goal of sales enablement is to increase productivity, ensuring that reps have the information, as well as the tools, they need to drive revenue (source). Now, that sounds great in theory. But what does it take to implement this strategy effectively? Continue reading “5 B2B Sales Enablement Tips for Marketers”
If you’ve ever been to a tradeshow, you know there’s no time to rest, let alone think about B2B lead generation. But of course, lead generation is always the end goal. So, what can you do?
Every B2B sales rep wants to be more productive so they can hit their quota that much faster. But when asked how to best accomplish this goal of increasing sales productivity, many sales reps seem to be at a loss.
This should come as no surprise, given the number of misconceptions still exist about sales productivity today. Let’s dispel them once and for all. Continue reading “4 Common Myths about Sales Productivity”
Sales and marketing alignment should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue.
Still not convinced? Check out these 20 sales and marketing statistics: Continue reading “20 Sales and Marketing Alignment Statistics”
A well-designed nurture campaign can improve your B2B lead generation, allowing you to educate potential buyers until they develop into sales-ready leads. This strategy can be applied to all campaigns, from whitepapers and webinars to conference follow-ups and current customer engagement.
However, in order to make the most of these different initiatives, you need to have clear processes in place from start to finish. Continue reading “3 Nurture Campaign Workflows for B2B Lead Generation”
Love it or hate it, email marketing is not going anywhere any time soon. In fact, it’s still one of the best and most cost-effective ways to generate high-quality leads for your sales team. That is, as long as you have the right strategy in place.
And while we certainly don’t recommend sending out the same cookie cutter email to all your potential buyers, there are a few best practices, which can be applied to almost any campaign. Continue reading “B2B Lead Generation Best Practices For Email”
Old habits die hard. And it’s even harder to get rid of them when you don’t know the alternatives.
That being said, you simply can’t rely on outdated B2B marketing solutions anymore. We’re now well into 2016, so step up your game! It’s time to find new ways to turn prospects into sales-ready leads and accelerate your company’s growth. Continue reading “4 Alternatives to Outdated B2B Marketing Solutions”
Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention?
This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Continue reading “7 Steps to Improve Email Deliverability”
Inside sales is both an art and a science. In order to succeed, you need to identify your target market, but you also need to know how to hold relevant conversations with decision makers you care about most.
Reach more of the right prospects with these inside sales strategies: Continue reading “Mastering Inside Sales in Three Steps”