A Guide to Customer Engagement [Infographic]

customer engagement infographicCustomer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Why? Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.

By definition, customer engagement is the continued relationship between a brand and its customers. Much like a romantic relationship, customer engagement requires consistent communication, nurturing, and attention.  Here’s what modern marketer’s think of customer engagement: Continue reading “A Guide to Customer Engagement [Infographic]”

7 Ways to Optimize Your Lead Generation Landing Pages

lead generation landing pagesB2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal (source). Yet, a staggering 80% of marketers also say their lead generation efforts are only slightly or somewhat effective (source).

So we’ll pose this question: How can marketers quickly and easily improve their lead generation efforts? We say, go straight to the source—your lead generation landing pages. With just a few small adjustments, you can increase your conversion rate and generate more leads overnight. Continue reading “7 Ways to Optimize Your Lead Generation Landing Pages”

Top B2B Lead Generation Statistics for 2018

b2b lead generation statistics
Millions of companies crowd the B2B universe, vying for the same share of business.  As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Continue reading “Top B2B Lead Generation Statistics for 2018”

Beating A Prospect’s Defense [Infographic]

beating a prospects defenseSales and football have a lot in common. If you’re among the many readers who just rolled their eyes—hear me out! Both activities are games of strategy and neither your reps nor your team will win big without the right resources.  Among other factors, both require a good coach, lots of practice, a sense of urgency, the drive to win, incredible focus, and insight into the competition. I could continue, but I’ll do us both a favor and leave it at that.

In both sales and football, there’s one major obstacle that stands in the way of winning—and that’s the other team’s defense.  In sales the other team your prospect and their defensive line is an objection to your sales pitch. Continue reading “Beating A Prospect’s Defense [Infographic]”

3 Examples of Creative B2B Marketing Initiatives

marketing initiativesCreativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity—what it is, what it isn’t, and how to achieve it.  But, we didn’t want to leave it at that.

We also thought it would be helpful to provide our readers with examples of truly creative marketing. So if you’re ready for some inspiration, keep reading. Continue reading “3 Examples of Creative B2B Marketing Initiatives”

Content Mapping for Marketing Success

what is content mappingIf you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you already know content isn’t one-size-fits-all. Sharing the wrong content at the wrong time is a marketer’s worst nightmare. Think about it, you spend significant time and resources to craft a piece of content only for it to fall flat—or worse, annoy your audience.

So, how can you reach the right audience? How can you convert that audience into paying customers? And how can you determine what type of content is going to resonate with your prospects? Continue reading “Content Mapping for Marketing Success”

A Guide to Content Marketing Creativity

guide to content markting creativityCreativity is a tricky concept. As marketers, we all strive to be more creative—but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality?

To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. With a fresh take on creativity, you’ll not only produce better marketing results but you’ll also breathe new life into your content. Keep reading. Continue reading “A Guide to Content Marketing Creativity”

Bad News For LinkedIn Recruiters

linkedin recruitersNow boasting 530 million users, LinkedIn has become the go-to platform for recruiters. And this makes sense—after all, the modern workforce uses LinkedIn to publicly display every piece of information a recruiter would need to make an informed hiring decision.  It should be every recruiter’s dream, right? However, new research shows this might not be the case.

52% of hiring managers claim that passive candidate recruitment has been less effective because recruiters on LinkedIn are all competing for the same candidates (source).  Continue reading “Bad News For LinkedIn Recruiters”