In a recent ZoomInfo blog post, we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters find and retain top talent.
Today, we dive a little deeper and explore the modern candidate sourcing landscape. Our hope is that you can use this infographic and the information it contains to inform and evolve your current candidate sourcing strategy. Continue reading “Candidate Sourcing for the Modern Recruiter [Infographic]”
B2B sales can be a rewarding career for those who enjoy working with people, building relationships, and of course, selling a product or service. Yet, if you’ve ever looked for a sales job, you know how difficult it can be to land a good position with a reputable organization.
Today, we make your life a little easier. Keep reading for a comprehensive guide to getting the B2B sales job of your dreams.
Continue reading “The Definitive Guide to Landing a B2B Sales Job”
Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog.
July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. Let’s get into it! Continue reading “July 2018 B2B Blog Post Round-Up”
We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions (source).
But—as B2B marketers and sales professionals—we have a lot to learn about social selling. Case in point:
Continue reading “4 Tips for Selling to the Social Savvy Buyer”
As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. After all, you’re sourcing candidates, scheduling interviews, and combing through resumes. We get that.
But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best practices, and breaking industry news. We won’t go as far as to say you should forgo important tasks to do some light reading—but we definitely recommend taking a well-deserved break once in a while to check out the leading resources for recruiters. Continue reading “10 Recruiting Blogs to Bookmark Today”
In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene, and so on. But, there’s a reason for all this talk. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.
Everyone needs data to compete in our modern business landscape—and we have the quotes to prove it! Continue reading “15 Expert Opinions About Business Data”
On June 18th, 2018 ZoomInfo held the 3rd annual Growth Acceleration Summit—a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston.
This year’s professional event featured industry legends, experts, and best-selling authors like Earvin “Magic” Johnson, Jay Baer, Grant Cardone, Neil Patel, and Michael Brenner. Attendees learned about a variety of topics, listened to never-before-heard stories, and walked away with the most actionable, ground-breaking tips on team alignment and productivity. Continue reading “42 Tweets from the 2018 Growth Acceleration Summit”
Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees must be sure they’re prepared ahead of time.
So, if you’re planning to attend a work event in the near future, keep reading. Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Let’s get into it! Continue reading “The Attendee’s Guide to B2B Event Preparation”
As a B2B sales rep, you already know objections are an unavoidable part of your job. Yet, as we explained in a recent blog post, there are many tips and tricks sales reps can use to bypass common objections during the sales cycle.
Research shows price objections are the number one objection sales rep face—but half of all price objections are phony (source). Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. They’re really saying, “You haven’t demonstrated the value of your product and therefore, I’m not ready to spend my money on it.” Continue reading “4 Foolproof Ways to Beat Price Objections”
Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more.
Let’s jump right in!
Continue reading “June 2018 B2B Blog Post Round-Up”