As our world becomes increasingly digital, lines between business concentrations have blurred. Marketing bleeds into social media. Social media bleeds into customer relations. Customer relations bleeds into branding—and so on and so forth.
But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). However, these two initiatives must be intertwined in order for a company to compete in today’s marketplace. Continue reading “How to Bolster Your B2B SEO Strategy with PR”
In the modern marketing landscape, personalized marketing has quickly become the gold standard. Here’s why: Prospects and customers have access to a wide variety of content online and as a result, companies must take extra steps to make sure their content is seen first.
Personalized marketing content is inherently more engaging, more relatable, and ultimately, more successful than other types of content. For this reason, the experts at ZoomInfo put together the following infographic. Continue reading “Your Guide to Personalized Marketing [Infographic]”
A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue.
In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas (source): Continue reading “How to Conduct a Win/Loss Analysis in B2B Sales”
Digital marketing expert, Neil Patel, is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications.
On top of that, Neil was named a Top 100 Entrepreneur under the age of 30 by President Obama and a Top 100 Entrepreneur under the age of 35 by the United Nations. Neil’s agency was founded in 2017 but already has six offices, 46 employees, and 1.1 million monthly blog readers. We could continue, but instead, we’ll let you see why Neil is so great for yourself! Continue reading “Our 5 Favorite Blog Posts From Neil Patel”
It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization.
Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” (source) Continue reading “12 Ways to Handle Sales Pressure”
Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications.
Today’s post is our 9th installment in the series and includes blog posts about passive candidate recruitment, data-driven e-commerce, sales metrics, account-based selling, and more! Check it out and let us know what kind of content you’d like to see in upcoming round-ups.
Let’s get into it! Continue reading “May 2018 B2B Blog Post Round-Up”
Branding. If you’ve worked in business for any period of time, you likely hear this term thrown around a few times a day. But branding is a fluid, subjective concept that we don’t always take the time to quantify—a must in today’s competitive business landscape.
Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. Let’s get into it. Continue reading “Contact Data Hygiene and the Future of Branding”
Growth hacking—though, not a new concept, has swept the business world in recent months. The term refers to the use of experimentation and creativity as a means to ignite a company’s growth. Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base.
Traditionally, growth hacking has been associated with small budget, tech start-ups. However, in the last few years, the strategy has become an integral component of many B2B business models. Continue reading “The Marketer’s Guide to B2B Growth Hacking”
Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker.
Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye. If this is something you struggle with, have no fear. Today we uncover six methods to help you bypass gatekeepers and reach prospects faster. Keep reading!
Continue reading “The B2B Sales Rep’s Guide to Getting Past Gatekeepers”
There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter.
Consider these statistics (source): Continue reading “What is B2B Data: The Data Maintenance Glossary”