On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. Engaged customers spend more money, actively support branding initiatives, and often become your company’s best ambassadors.
No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. Continue reading “78 Customer Engagement Statistics”
It’s not the right time. I need to check with my boss. I can’t afford it.
As a B2B sales rep, you know that these objections are an unavoidable part of the sales process. Yet, an objection doesn’t always have to mean ‘no’.
Today we teach you how to handle one of the most frustrating sales objections—“I can’t afford it.” Continue reading “5 Ways around “I Can’t Afford It””
It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.
With the adoption of social networking as a business practice, the line between personal and professional is becoming more and more blurred. So what’s acceptable employee social media use and what’s not? Consider the following (source): Continue reading “How to Develop a Corporate Social Media Policy”
If you’ve worked in sales for any amount of time, you know how important sales outreach is. For those who aren’t as familiar, sales outreach is just what it sounds like: The process of reaching out to and engaging with prospects in a meaningful way. The appropriate sales outreach strategy can help your team close more deals and ultimately generate more revenue.
It’s not enough to call a prospect on a whim and ask for their business. In order to successfully move your prospect through the sales funnel, salespeople need to reach out with the right message, at the right time, and in the right way. Continue reading “The Ultimate Guide to Sales Outreach [Infographic]”
Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications.
This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more.
Let’s get into it! Continue reading “B2B Blog Post Round-Up: Content, Prospect Expectations & More”
If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. If you’re not, allow us to introduce you. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt.
Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500. He’s created five multi-million dollar companies and is a 7th-generation entrepreneur. On top of his professional resume, Jay is an avid tequila collector and a certified barbecue judge. Continue reading “4 Reasons Marketers Love Jay Baer”
If business were basketball, your technology stack would be a strong contender for MVP. While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team.
Today we introduce you to your 2018 Marketing Madness starting lineup. Continue reading “Marketing Madness 2018: Your Starting Lineup [Infographic]”
So you’ve heard the news—the General Data Protection Regulation—or GDPR—goes into effect on May 25th, 2018. But, what does GDPR really mean for you, your business, and your customers? If you’re still not sure, today’s blog post is for you.
Keep reading as we break down some of the biggest questions surrounding GDPR and give you important pointers about GDPR compliance. Continue reading “Your Guide to the GDPR: A Comprehensive FAQ”
Although the new year has come and gone, it’s time to check in on any resolutions you set. Whether you resolved to eat healthier or to schedule a few extra workouts each week, it’s important to stop and evaluate your progress every now and then.
The same can be said for those marketers and sales professionals who resolved to keep their business database healthy. Have you kept your promise, or has database maintenance fallen from your list of priorities?
Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. In fact, an unhealthy database can wreak havoc on your business initiatives. Consider these statistics: Continue reading “Your Guide to a Healthy Contact Database [Infographic]”
Even the most experienced sales reps don’t enjoy picking up the phone to call a complete stranger. Yet, cold calling is still an essential part of selling. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call (source).
If your team’s performance is lagging and your cold calls are falling flat, it’s time to conduct an audit of your B2B database. Quality data is the fuel of any successful sales team. Without it, your prospects will remain unreachable and quotas won’t be met. Continue reading “Cure for the Common Cold Call [Infographic]”