A Guide to Latent Semantic Indexing and LSI Keywords

lsi keywordsSince the advent of the search engine, SEO tactics have been in a constant state of evolution. Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results.

In order to appeal to modern search algorithms, there are many new considerations content creators and website managers must make. One such consideration is Latent Semantic Indexing—or LSI keywords. Continue reading “A Guide to Latent Semantic Indexing and LSI Keywords”

How to Optimize A YouTube Channel for SEO Success

youtube seoBefore you roll your eyes and click away, take a deep breath. We’re not here to sell you on the effectiveness of video as a marketing tactic—if you’ve been online even once in the last five years, you’re likely already aware. Instead, we want to focus on something slightly less talked about: YouTube and video optimization.

YouTube is often referred to as a social media platform—used to share immersive, high-quality video content that educates and engages potential prospects and existing customers. But, in reality, modern YouTube is so much more than that. In fact, YouTube is the second most visited website online (source). As such, modern marketers must take note: It’s no longer enough to post the occasional video to your YouTube channel and expect results. Continue reading “How to Optimize A YouTube Channel for SEO Success”

44 Important Marketing Productivity Statistics

marketing productivity statisticsIf you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

If you’re interested in learning more about marketing productivity, you’ve come to the right place. The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Continue reading “44 Important Marketing Productivity Statistics”

Buyer Personas: The Missing Piece of Your SEO Strategy

seo strategyThe digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. More customers are turning to the internet to research, test, and purchase products and services. As a result, SEO has become an essential skill for all modern marketers.

Yet, if you’ve worked in marketing for any length of time, you know bridging the gap between traditional marketing and SEO isn’t that simple. Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master. Continue reading “Buyer Personas: The Missing Piece of Your SEO Strategy”

The Recruiter’s Guide to Candidate Database Management

candidate database managementRecent spikes in job growth have led to an increasingly competitive hiring landscape. Consequently, the dynamic between hiring organizations and candidates has become more and more candidate-driven.

Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult.  Think about it, as a recruiter, if you’re not proactively searching for candidates, your ideal employees are getting scooped up by other, fast-acting recruiters. Continue reading “The Recruiter’s Guide to Candidate Database Management”

August 2018 B2B Blog Post Round-Up

august b2b blog post round upWelcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Our round-ups feature well-known publications, industry favorites, and lesser-known, up-and-coming websites.

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Let’s get right into it! Continue reading “August 2018 B2B Blog Post Round-Up”

The Mobile App Marketer’s Guide to Data Enrichment

mobile app marketingIn today’s highly digital, constantly-connected world, massive amounts of data are created and changed every second. In fact, 2.5 quintillion bytes of data are created each day. And, if that number wasn’t hard enough to wrap your head around, 90% of the data in the world was created in the last two years (source).

This unparalleled access to data is typically seen as great news for marketers and businesses. Think about it, personalized marketing is critical for businesses that want to cut through the thousands of marketing messages consumers see each day. And, data is what allows marketers to do this. Continue reading “The Mobile App Marketer’s Guide to Data Enrichment”

57 Essential Multichannel Marketing Statistics

multichannel marketing statisticsThe world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers.

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more.  The modern buyer knows exactly what they want and they expect their buying experience to be seamlessly tailored to their preferences. Continue reading “57 Essential Multichannel Marketing Statistics”

Candidate Sourcing for the Modern Recruiter [Infographic]

candidate sourcing modern recruiterIn a recent ZoomInfo blog post, we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters find and retain top talent.

Today, we dive a little deeper and explore the modern candidate sourcing landscape. Our hope is that you can use this infographic and the information it contains to inform and evolve your current candidate sourcing strategy. Continue reading “Candidate Sourcing for the Modern Recruiter [Infographic]”

The Definitive Guide to Landing a B2B Sales Job

best b2b sales jobB2B sales can be a rewarding career for those who enjoy working with people, building relationships, and of course, selling a product or service. Yet, if you’ve ever looked for a sales job, you know how difficult it can be to land a good position with a reputable organization.

Today, we make your life a little easier. Keep reading for a comprehensive guide to getting the B2B sales job of your dreams.

Continue reading “The Definitive Guide to Landing a B2B Sales Job”