“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” –SiriusDecsions
B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. Continue reading “Give the Gift of Automated Data Maintenance [Infographic]”
Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? The short answer is—you wouldn’t be able to.
If you’re like most modern companies, you already have access to some sort of contact database. But, collecting data and having access to it is only one small step toward data-driven success. Data quality and cleanliness is where the real power lies. Continue reading “Automated Data Hygiene: 2018 Database Maintenance”
6 Things We’re Thankful for This Year: B2B Sales Edition
B2B sales is an exciting place to be—the constant stream of new tools and technologies, ever-changing buzzword tactics and strategies, and of course innovative, advanced ways to reach customers and prospects. Exciting as it is, it can also be enough to make a person’s head spin. Continue reading “A B2B Sales Thanksgiving [Infographic]”
Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. The impact of bad data, however, can range from one lost account to catastrophic revenue loss.
Last week we discussed how low-quality data can significantly lower the effectiveness of your marketing campaigns. If you haven’t read that post yet, you can do so here: B2B Marketing Meltdown: The Impact of Bad Data. Continue reading “B2B Sales Intelligence: Bad Data and Sales”
The B2B marketing landscape is an exciting place to be—the constant stream of new tools and technologies, ever-changing buzzword tactics and strategies, and of course innovative, advanced ways to reach customers and prospects. Exciting as it is, it can also be enough to make a person’s head spin.
As marketers, it’s easy to become so burnt out that we forget to stop and appreciate the things that make our jobs a little easier. That’s why we put together the following infographic—to show you the top six things we’re thankful for this year. Continue reading “A B2B Marketing Thanksgiving [Infographic]”
In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition.
Luckily, as technology advances, it’s easier for marketers to personalize their efforts. Continue reading “26 Personalization Statistics for the B2B Marketer”
If you’re a loyal reader of our blog, you already know the drill. But if you’re not, welcome!
Our content team has been hard at work collaborating with other B2B publications to create articles, guides, and blog posts. We thought we’d share some of our favorites from the month of October. Continue reading “November 2017 B2B Blog Post Round-Up”
There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience?
Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. Consider these statistics (source): Continue reading “The Impact of Bad B2B Marketing Data”
Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Whether you’re brand new to sales or just looking for a refresher, today’s post will take you back to the basics of sales prospecting. Continue reading “6 Ways to Improve Your B2B Sales Prospecting”
If you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts.
In our first blog post round-up, we covered data-driven public relations, customer-centric business strategies, content marketing, social media, and much more. Continue reading “October 2017 B2B Blog Post Round-Up”