The Impact of Bad B2B Marketing Data

b2b marketing dataThere’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience?

Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. Consider these statistics (source): Continue reading “The Impact of Bad B2B Marketing Data”

October 2017 B2B Blog Post Round-Up

b2b blog post round upIf you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts.

In our first blog post round-up, we covered data-driven public relations, customer-centric business strategies, content marketing, social media, and much more. Continue reading “October 2017 B2B Blog Post Round-Up”

25 Must-Tweet Moments from the 2017 Growth Acceleration Summit

growthaccelerationsummitOn September 13th and 14th we held the second annual Growth Acceleration Summit in Boston, MA. The best and brightest in the B2B world came together to give talks, facilitate workshops, and network.

All in all, it was a great success! For those who weren’t able to attend, we compiled the top 25 must-tweet moments. Check it out:

Continue reading “25 Must-Tweet Moments from the 2017 Growth Acceleration Summit”

5 Different Sales and Marketing Alignment Tips

sales and marketing alignmentSales and marketing alignment—it’s a topic we’ve covered countless times. And, as hard as we try to move on to different subject matter, alignment continues to be an area that many businesses struggle with. In fact, according to a recent study, 90% of marketers say that lack of sales and marketing alignment keeps them from reaching their marketing objectives (source). Continue reading “5 Different Sales and Marketing Alignment Tips”

A Guide to B2B Blogging Success [Infographic]

b2b blogging

In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue.

If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively. Check out the infographic below to learn everything there is to know about B2B blogging.

Continue reading “A Guide to B2B Blogging Success [Infographic]”

21 Important B2B Cold Calling Statistics

b2b cold calling statistics

Important B2B Cold Calling Statistics

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales.

1. 78% of decision makers polled have taken an appointment or attended an event that came from a cold call (source).

The Problem with B2B Cold Calling

But the reality is—whether you’re a seasoned veteran or it’s your first day on the job—you probably don’t enjoy making cold calls. The reason for this is simple: if you’re not armed with the right resources, cold calling is uncomfortable and ineffective.
Continue reading “21 Important B2B Cold Calling Statistics”