Sales and Marketing Alignment: A Q&A

Seven years ago, ZoomInfo wrote a blog post about the newest trend in the B2B space—smarketing. If you’re not familiar with the term, it’s what we now refer to as sales and marketing alignment.

In 2010, we wrote: Sales and marketing alignment is all the rage right now, as companies grapple with how to blend the two disciplines together to create better efficiencies. But first they have to break down the silos, and we’re not about to hold our collective breath on that one.

As it turns out, not much has changed.  Sales and marketing leaders are still debating the merits of alignment and struggling to bridge the gap between the two departments. With seven years more practice, research, and general insight, we’ll try to answer the same two questions we tackled in the original post.

Continue reading “Sales and Marketing Alignment: A Q&A”

10 Best Sales and Marketing Blog Posts of 2016

best sales blogAlthough 2017 has officially begun, we’re not quite ready to let go of 2016. The ZoomInfo team spent the year creating some truly exceptional pieces of content and we want to share them with you.

This round up contains our most popular sales and marketing blog posts of 2016.  Continue reading for cutting edge tactics, innovative tips, and sales and marketing insights that will set your strategy on the right path for 2017. Continue reading “10 Best Sales and Marketing Blog Posts of 2016”

Your Guide to Standardized Position Descriptions

standardized job descriptionsJob or position descriptions are an important part of hiring and managing employees. But, if you’ve ever written one, you know how difficult it can be to succinctly explain the full depth and breadth of a given position. In the face of this challenge, many companies and recruiters have turned to standardized job descriptions to advertise new openings.

Although not all jobs are the same, there are many elements of a job description that never change. According to, these are job title, location, Fair Labor Standards Act status, position summary, major responsibilities, job qualifications, and working conditions. Continue reading “Your Guide to Standardized Position Descriptions”

ZoomInfo’s 10 Most Popular Company Profiles in 2016

Each ZoomInfo product is fueled by a comprehensive B2B database of companies and business professionals. In the past year alone, our company directory has received over 15 million visits—and for good reason.

Our business profiles are a valuable source of market intelligence and contain information on more than 10 million organizations. Use our tools to search for a specific company, employees within that company, revenue information, recent web mentions, financial details, and more.

For a quick preview of ZoomInfo’s company data, check out this list of our ten most popular companies—by profile visits—in 2016. Continue reading “ZoomInfo’s 10 Most Popular Company Profiles in 2016”

6 Lessons the 2016 Election Taught Us about B2B Sales and Marketing   

b2b  sales and marketingInauguration Day signals the end of the most dramatic presidential election in the history of the United States.  As contentious as the past few months have been, the election has provided us with an opportunity to draw important parallels between the election process and the sales cycle.

Continue reading to learn how you can incorporate 2016 campaign tactics into your B2B sales and marketing strategy: Continue reading “6 Lessons the 2016 Election Taught Us about B2B Sales and Marketing   “