Growth hacking—though, not a new concept, has swept the business world in recent months. The term refers to the use of experimentation and creativity as a means to ignite a company’s growth. Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. Continue reading “The B2B Marketer’s Guide to Growth Hacking”
Sales and marketing alignment—it’s a topic we’ve covered countless times. And, as hard as we try to move on to different subject matter, alignment continues to be an area that many businesses struggle with. In fact, according to a recent study, 90% of marketers say that lack of sales and marketing alignment keeps them from reaching their marketing objectives (source). Continue reading “5 Different Sales and Marketing Alignment Tips”
In 2011 we answered five questions about the B2B recruiting landscape. Today, we revisit the same questions to determine how the industry has evolved. Let’s take a look. Continue reading “B2B Recruiting: A Q&A”
Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Continue reading “The B2B Sales Rep’s Guide to Getting Past Gatekeepers”
There’s no way around it, bad data impacts every aspect of a business—from lead generation, to marketing, to customer relationships, to cold calling, to revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. Consider this (source): Continue reading “The B2B Database Maintenance Glossary”
Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? We’ve all been there. In fact, generating high-quality leads is the biggest challenge for B2B marketers (source).
Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. If you’re struggling to generate leads, it’s time to take it back to the basics and reset your lead generation strategy for success.
Let’s start at the beginning.
Continue reading “4 Ways to Reset Your B2B Lead Generation Program”
In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue.
If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively. Check out the infographic below to learn everything there is to know about B2B blogging.
Continue reading “The Marketer’s Guide to B2B Blogging Success [Infographic]”
There are so many factors that can stand in the way of exceptional B2B sales performance—poor leadership, lack of organization, no sales process—the list goes on. While some of these problems are easily recognizable, some of the most common obstacles that stand in the way of your success are hard to identify.
Today, we explore some of the more common sales problems—problems you might not even know you’re facing. Continue reading to learn how you can improve your performance today!
Continue reading “6 Common B2B Sales Problems and How to Avoid Them”
B2B sales can be a rewarding career for those who enjoy working with people, building relationships, and of course, selling a product or service. Yet, if you’ve ever looked for a sales job, you know how difficult it can be to land a good position with a reputable organization.
Today, we make your life a little easier. Keep reading for a comprehensive guide to getting the B2B sales job of your dreams.
Continue reading “The Definitive Guide to Landing a B2B Sales Job”
If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue.
Continue reading “33 Statistics that Prove Your Business needs to be Blogging”