Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago (source).
Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Continue reading “The Ultimate List of Marketing Podcasts”
Welcome to the latest edition of our B2B blog post round-up series! Every month we feature the content ZoomInfo writers have contributed to outside publications—so if you’re up-to-date on the ZoomInfo blog posts, these additional posts should tide you over.
This month’s edition features content related to SEO vanity metrics, gaining a customer’s trust, critical marketing metrics, and so much more. Let’s get into it! Continue reading “September 2018 B2B Blog Post Round-Up”
Since the advent of the search engine, SEO tactics have been in a constant state of evolution. Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results.
In order to appeal to modern search algorithms, there are many new considerations content creators and website managers must make. One such consideration is Latent Semantic Indexing—or LSI keywords. Continue reading “A Guide to Latent Semantic Indexing and LSI Keywords”
Before you roll your eyes and click away, take a deep breath. We’re not here to sell you on the effectiveness of video as a marketing tactic—if you’ve been online even once in the last five years, you’re likely already aware. Instead, we want to focus on something slightly less talked about: YouTube and video optimization.
YouTube is often referred to as a social media platform—used to share immersive, high-quality video content that educates and engages potential prospects and existing customers. But, in reality, modern YouTube is so much more than that. In fact, YouTube is the second most visited website online (source). As such, modern marketers must take note: It’s no longer enough to post the occasional video to your YouTube channel and expect results. Continue reading “How to Optimize A YouTube Channel for SEO Success”
If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.
If you’re interested in learning more about marketing productivity, you’ve come to the right place. The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Continue reading “44 Important Marketing Productivity Statistics”
The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. More customers are turning to the internet to research, test, and purchase products and services. As a result, SEO has become an essential skill for all modern marketers.
Yet, if you’ve worked in marketing for any length of time, you know bridging the gap between traditional marketing and SEO isn’t that simple. Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master. Continue reading “Buyer Personas: The Missing Piece of Your SEO Strategy”
Recent spikes in job growth have led to an increasingly competitive hiring landscape. Consequently, the dynamic between hiring organizations and candidates has become more and more candidate-driven.
Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult. Think about it, as a recruiter, if you’re not proactively searching for candidates, your ideal employees are getting scooped up by other, fast-acting recruiters. Continue reading “The Recruiter’s Guide to Candidate Database Management”
Welcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Our round-ups feature well-known publications, industry favorites, and lesser-known, up-and-coming websites.
Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Let’s get right into it! Continue reading “August 2018 B2B Blog Post Round-Up”
In today’s highly digital, constantly-connected world, massive amounts of data are created and changed every second. In fact, 2.5 quintillion bytes of data are created each day. And, if that number wasn’t hard enough to wrap your head around, 90% of the data in the world was created in the last two years (source).
This unparalleled access to data is typically seen as great news for marketers and businesses. Think about it, personalized marketing is critical for businesses that want to cut through the thousands of marketing messages consumers see each day. And, data is what allows marketers to do this. Continue reading “The Mobile App Marketer’s Guide to Data Enrichment”
The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers.
Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. The modern buyer knows exactly what they want and they expect their buying experience to be seamlessly tailored to their preferences. Continue reading “57 Essential Multichannel Marketing Statistics”