Top 8 Marketing Trends that Define 2016

marketing-trendsMarketers are always looking into the future trying to predict the next big trend. Naturally, marketers are always thinking about how they can make their campaign the next big thing. It’s in our blood. As 2015 comes to an end, it’s important to stay ahead of the curve and make sure you’re ready for 2016. Below are the top 8 trends that are going to have the biggest impact on the future of marketing (some are even impacting marketing now). Continue reading “Top 8 Marketing Trends that Define 2016”

Steps to Creating a Buyer Persona [Infographic]

buyer persona infographicBuyer personas are defined as profiles of your best customers. In order to determine who to target and the best way to speak to these people, you need to identify your buyer personas. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. In fact: Continue reading “Steps to Creating a Buyer Persona [Infographic]”

How Data Empowers Sales & Marketing Alignment

Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.

ZoomInfo and Salesfusion recently partnered for a webinar to discuss how data empowers sales and marketing alignment. Watch the webinar below.

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How to Generate More Leads from Your Next Webinar

generate-more-leadsWebinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry. Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost effective, and you can repurpose the content.

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The Data Behind an Effective Sales Process [infographic]

An effective sales process is the key to increasing revenue and growing your company. But what makes the sales process effective?

  • Lead response time: You’re 7x more likely to have a meaningful conversation within the first hour of responding to a lead
  • Lead nurturing: Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost per lead (CPL), however 65% of companies still haven’t established lead nurturing programs
  • The best sales people: The best sales reps are 205% better at qualifying leads and are able to reach decision makers faster
  • Sales and marketing alignment: Companies where sales and marketing are aligned achieve 25% more revenue

Continue reading “The Data Behind an Effective Sales Process [infographic]”

3 B2B Marketing Trends to Watch for in 2015

B2B Marketing Trends to Prioritize

It’s hard to believe the year is almost over and 2015 is right around the corner. At this point in the year, smart marketers know that in order to stay ahead of the competition they must be aware of the anticipated B2B marketing trends for 2015 and adjust their strategies accordingly. Check out these 3 B2B marketing trends to watch for in 2015.

B2B-marketing-trends-2015
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The Impact Targeted Marketing Campaigns Have on Revenue

The importance of targeted campaignstargeted-marketing-campaigns

Have you ever received an email that was so irrelevant, you asked yourself why you’re even on the sender’s contact list? This happens more often than you think and is the result of either a non-data driven marketing strategy or data that’s incomplete and inaccurate. If you’re looking to convert leads and increase revenue, your marketing campaigns must be targeted and relevant to the recipient. Continue reading “The Impact Targeted Marketing Campaigns Have on Revenue”