Marketers are always looking into the future trying to predict the next big trend. Naturally, marketers are always thinking about how they can make their campaign the next big thing. It’s in our blood. As 2015 comes to an end, it’s important to stay ahead of the curve and make sure you’re ready for 2016. Below are the top 8 trends that are going to have the biggest impact on the future of marketing (some are even impacting marketing now). Continue reading “Top 8 Marketing Trends that Define 2016”
Buyer personas are defined as profiles of your best customers. In order to determine who to target and the best way to speak to these people, you need to identify your buyer personas. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. In fact: Continue reading “Steps to Creating a Buyer Persona [Infographic]”
Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.
Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading “Top 10 Tips for Executing Successful Webinars”
Webinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry. Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost effective, and you can repurpose the content.
Account based marketing (ABM) is the focus of aligning sales and marketing efforts on the accounts most likely to generate revenue or meet other strategic goals. The process is an approach to qualifying and targeting leads before you market to them.
Use these 3 steps to build an account based marketing strategy:
Generate More of the Right Leads
One of the biggest challenges B2B marketers face is lead generation. Without leads, a company wouldn’t exist. Leads eventually turn to sales, resulting in boosted revenue and growth. Additionally, you need to make sure you’re targeting the right people and generating quality leads. So, where do you start?
An effective sales process is the key to increasing revenue and growing your company. But what makes the sales process effective?
- Lead response time: You’re 7x more likely to have a meaningful conversation within the first hour of responding to a lead
- Lead nurturing: Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost per lead (CPL), however 65% of companies still haven’t established lead nurturing programs
- The best sales people: The best sales reps are 205% better at qualifying leads and are able to reach decision makers faster
- Sales and marketing alignment: Companies where sales and marketing are aligned achieve 25% more revenue
The importance of targeted campaigns
Have you ever received an email that was so irrelevant, you asked yourself why you’re even on the sender’s contact list? This happens more often than you think and is the result of either a non-data driven marketing strategy or data that’s incomplete and inaccurate. If you’re looking to convert leads and increase revenue, your marketing campaigns must be targeted and relevant to the recipient. Continue reading “The Impact Targeted Marketing Campaigns Have on Revenue”