For the Love of Marketing – A Guide to Date Night [Infographic]

date night infographicAre you looking for a date this Valentine’s Day? Or maybe you’re looking to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date! Continue reading “For the Love of Marketing – A Guide to Date Night [Infographic]”

Sales is a Love Affair: How to Target, Engage & Score [infographic]

valentines day infographicSuccessful sales professionals know exactly who to target, how to engage with them, and most importantly, how to close the deal. They build deep connections with their prospects by initiative relevant conversations and sending targeted content. This in turn develops into a trusting relationship.

So just in time for Valentine’s Day-a day spent celebrating relationships, we give you the following infographic: Sales is a Love Affair: How to Target, Engage, and Score.

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8 Best Practices to Protect Your Email Reputation

email reputationYou spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. This is a marketer’s worst nightmare. The likely culprit? A bad email reputation.

The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Continue reading “8 Best Practices to Protect Your Email Reputation”

Data Decay & B2B Database Marketing [Infographic]

b2b database marketingData decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

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3 Ways to Set Prospect Expectations During the Sales Process

b2b salesSales professionals have always been focused on closing the deal, and who wouldn’t be with a quota to hit? But since social media and review sites are among the first places prospects visit when looking for a solution to their problem, sales professionals need to shift some of their focus to customer success. This has become a critical part of the sales process now that buyers have the ability to publicly criticize poor service or product quality. Continue reading “3 Ways to Set Prospect Expectations During the Sales Process”

The Essential B2B Sales Stack

sales stackSome might compare selling to a competitive sport, which is hard to disagree with. Sales professionals must perform well and hit their monthly quota. This is similar to how an athlete must perform well to help their team win.

In the business world, sales professionals are under a lot of pressure to perform and sell. If they don’t, they can easily be replaced with someone who can outperform them. Continue reading “The Essential B2B Sales Stack”

Improve Your Luck with Lead Generation [Infographic]

When you think of St. Patrick’s Day, you most likely think about getting lucky, pots of gold, leprechauns, and the color green. So how can you apply this to your lead generation campaigns to spice things up and generate more engagement and relevant leads?

  • Incorporate data-driven marketing into your overall strategy
  • Add green to your campaigns
  • Apply digital marketing trends
  • Brew up catchy subject lines
  • Run “lucky” themed online ads

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Top 10 Tips for Executing Successful Webinars

webinarsWebinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend.

They’re a great tactic for lead generation and branding, as well as positioning your company as an industry expert. Continue reading “Top 10 Tips for Executing Successful Webinars”