Increase Your B2Bs Social Media Engagement

social media engagement

In the last several years, social media has proven to be an effective channel in the B2B marketing mix. In fact, nearly 93% of B2B marketers cite social media as a preferred marketing tactic i (source). It’s not hard to see why. Consider these statistics:

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The Definitive Guide to Performance Based Hiring

performance based hiringPerformance based hiring is exactly what it sounds like— a process used by recruiters to find and hire top talent. This four-step approach streamlines the standard recruiting processes of sourcing, screening, and interviewing candidates.

In today’s post, we provide you with a step-by-step guide to an effective performance based hiring strategy. Continue reading “The Definitive Guide to Performance Based Hiring”

The Definitive Guide to Implementing a New Marketing Automation Platform

marketing automation

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source). Continue reading “The Definitive Guide to Implementing a New Marketing Automation Platform”

How to Get More Value From Your B2B Data Purchase

b2b data

Data is a big investment—if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth; but if you’re not smart about your purchase, bad data quickly becomes a costly mistake.

Don’t let your data come back to bite you. Check out our tips for getting the most out of your purchase.

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The Impact of Artificial Intelligence (AI) on B2B Marketing

artificial intelligence

Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? Or is it just another martech fad?

In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy.

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3 Types of Interactive Content to Boost Your B2B Marketing

interactive content

We recently explored the idea of interactive content in the blog post, “3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. Unlike its traditional, static counterpart, interactive content is inherently participatory and provides prospects with an immersive and compelling experience.

As content marketing continues to grow in popularity, it has become increasingly important for B2B marketers to find ways to cut through the noise and deliver content that stands out from competitors. For many, interactive content is the answer to this problem – and for good reason; consider these statistics:

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3 Creative B2B Lead Generation Tactics

b2b lead generation

To keep a business afloat, B2B marketers know there is nothing more vital than maintaining a steady stream of new leads. In fact, according to a recent report, 55% of B2B marketers cited lead generation as one of the top priorities for 2017 (source).

Unfortunately, B2B lead generation is often easier said than done. Fear not, today we give you three creative ways to start generating more leads.

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A Guide to B2B Data Sources

b2b dataMany B2B data providers claim to have the “best” data, but have you ever stopped to think about where these companies get their data and what makes it better than the rest?

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where their data comes from. Today, we look at three major data sources and discuss the pros and cons of working with each. Continue reading “A Guide to B2B Data Sources”