To keep a business afloat, B2B marketers know there is nothing more vital than maintaining a steady stream of new leads. In fact, according to a recent report, 55% of B2B marketers cited lead generation as one of the top priorities for 2017 (source).
Unfortunately, B2B lead generation is often easier said than done. Fear not, today we give you three creative ways to start generating more leads.
Continue reading “3 Creative B2B Lead Generation Tactics”
Many B2B data providers claim to have the “best” data, but have you ever stopped to think about where these companies get their data and what makes it better than the rest?
Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where their data comes from. Today, we look at three major data sources and discuss the pros and cons of working with each. Continue reading “A Guide to B2B Data Sources”
When it comes to content marketing, there is nothing B2B marketing professionals love more than webinars – and for good reason. Whether you’re trying to attract new prospects, or keep your existing customers engaged, webinars can have a huge impact on your bottom line.
Consider these statistics:
Continue reading “Get More Wins from Your B2B Webinars”
In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months.
Continue reading “7 Ways to Incorporate Video into Your B2B Marketing Strategy”
In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams (source).
Continue reading “4 Reasons to Hire a Social Media Manager”
As mentioned in a previous blog post, storytelling has recently become a viable and effective B2B marketing tactic. In fact, 41% of marketers cite storytelling as a top priority for their marketing teams in 2016 (source).
Though storytelling has become commonplace in the B2C realm, B2B marketers still struggle to find a place for the tactic within their campaigns—and for good reason. How can you tell a story within an ebook, a datasheet, or whitepaper?
We admit it’s difficult. But, when done correctly, stories have an innate ability to form deeper, more meaningful connections with prospects. Continue reading to learn how you can generate more success with your marketing campaigns using the age-old art of storytelling. Continue reading “The B2B Marketer’s Guide to Storytelling”
In a recent post, we explored the value of Twitter as a B2B sales tool. Today, we’re re-examining this topic, but this time we’re looking at Twitter from a marketing perspective.
Continue reading for the B2B Marketer’s Twitter Handbook.
Since its release, Twitter quickly garnered traction in the B2B marketing realm. In fact, 87% of B2B marketers report using Twitter as part of their social media strategy, trailing LinkedIn as the number one platform by only 6% (source).
Continue reading “The B2B Marketer’s Twitter Handbook”
There is no greater asset to your company’s content marketing strategy than the ability to tell a good story. Commonly thought of as a B2C tactic, brand storytelling has gained immense popularity in the B2B realm over the last few years. In fact, 41% of B2B marketers agree that improving storytelling tactics is a top priority for their team (source).
While many B2B marketers recognize the importance of storytelling, they still struggle with the concept. What is it, and why exactly has it become a necessity? In today’s post, we tackle your toughest questions regarding storytelling.
Continue reading “B2B Brand Storytelling: A Q&A”
ZoomInfo first discussed the use of marketing automation six years ago. Since then, a lot has changed in the B2B marketing world. Marketing automation has grown immensely. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy (source).
While the use of marketing automation has become more prevalent since 2011, marketers still struggle to fully leverage the capabilities of their marketing automation software. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better (source).
In an effort to provide an updated look at marketing automation, we’re answering the same questions we covered in our original post from 2011. Continue reading “B2B Marketing Automation: A Q&A”
There is no greater asset to your organization than your B2B database. However, when your database becomes cluttered with outdated, incomplete or inaccurate contact information, it can prove to be a costly obstacle along your route to success. From marketing, lead generation and customer relationships, to sales and even revenue, dirty data can have an insurmountable impact on all areas of your business.
As frustrating as it may be, data decay is a natural outcome of the ever changing B2B landscape; professionals are constantly changing positions, titles, locations and places of work, rendering data useless. Even if you don’t see the direct impact of dirty data to your bottom line, there is no question that your sales and marketing teams would perform even better if your contact data was regularly cleansed and optimized.
Still not convinced? Let’s see if some cold, hard facts can change your mind. Here are 36 statistics about dirty data that highlight the importance of database maintenance:
Continue reading “36 B2B Data Statistics: The Effect of Dirty Data on ROI”