B2B Influencer Marketing 101

b2b influencer marketingIf you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Influencer marketing.

Proven to increase brand awareness and drive lead generation, influencer marketing has become a vital marketing tactic for many B2C brands. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs (source). Continue reading “B2B Influencer Marketing 101”

The Definitive Guide to Performance Based Hiring

performance based hiringPerformance based hiring is exactly what it sounds like— a process used by recruiters to find and hire top talent. This four-step approach streamlines the standard recruiting processes of sourcing, screening, and interviewing candidates.

In today’s post, we provide you with a step-by-step guide to an effective performance based hiring strategy. Continue reading “The Definitive Guide to Performance Based Hiring”

The Definitive Guide to Implementing a New Marketing Automation Platform

marketing automation

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source). Continue reading “The Definitive Guide to Implementing a New Marketing Automation Platform”