B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute (source). Continue reading “B2B Social Demand Generation: A Q&A”
We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better (source). Continue reading “The Definitive Guide to Implementing a New Marketing Automation Platform”
Data is a big investment—if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth; but if you’re not smart about your purchase, bad data quickly becomes a costly mistake.
Don’t let your data come back to bite you. Check out our tips for getting the most out of your purchase.
Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? Or is it just another martech fad?
In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy.
We recently explored the idea of interactive content in the blog post, “3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. Unlike its traditional, static counterpart, interactive content is inherently participatory and provides prospects with an immersive and compelling experience.
As content marketing continues to grow in popularity, it has become increasingly important for B2B marketers to find ways to cut through the noise and deliver content that stands out from competitors. For many, interactive content is the answer to this problem – and for good reason; consider these statistics:
To keep a business afloat, B2B marketers know there is nothing more vital than maintaining a steady stream of new leads. In fact, according to a recent report, 55% of B2B marketers cited lead generation as one of the top priorities for 2017 (source).
Unfortunately, B2B lead generation is often easier said than done. Fear not, today we give you three creative ways to start generating more leads.
Many B2B data providers claim to have the “best” data, but have you ever stopped to think about where these companies get their data and what makes it better than the rest?
Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where their data comes from. Today, we look at three major data sources and discuss the pros and cons of working with each. Continue reading “A Guide to B2B Data Sources”
When it comes to content marketing, there is nothing B2B marketing professionals love more than webinars – and for good reason. Whether you’re trying to attract new prospects, or keep your existing customers engaged, webinars can have a huge impact on your bottom line.
Consider these statistics:
In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months.
In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams (source).