25 Quotes from the Most Influential Women in Business

influential women in businessToday is International Women’s Day—a day that celebrates the social, economic, cultural, and political achievement of women all over the world. To commemorate International Women’s Day, we thought we’d highlight some of today’s most influential women in business, and share their message of empowerment.

From entrepreneurs to CEOs, to engineers, to world-renowned thought leaders– these women are some of the most admired executives and experts in their industries.  Continue reading “25 Quotes from the Most Influential Women in Business”

4 Key Considerations for More Personalized Marketing

more personalized marketingToday’s customers are faced with hundreds of different buying options. While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Think about it: When a consumer is constantly presented with hundreds of different brand messages, how can you cut through the noise to capture their attention? Enter, personalization.

For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. In fact, for many brands, personalized messaging is the number one factor that impacts marketing success. Don’t believe us? Consider these statistics (source): Continue reading “4 Key Considerations for More Personalized Marketing”

Facebook’s New Algorithm and Your B2B Marketing Strategy

facebooks new algorithmIt’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to.

The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy.

In today’s post, we give you the scoop on Facebook’s new algorithm, and we prepare you for the impending change. Keep reading! Continue reading “Facebook’s New Algorithm and Your B2B Marketing Strategy”

4 Lessons We Learned from Holding An Industry Event

industry eventIn 2016, after years of deliberation, ZoomInfo finally decided to hold our own sales and marketing conference—The Growth Acceleration Summit. Now, if you’ve never been part of the event planning process, let us be the first to tell you… it’s not easy. Organizing a conference from scratch requires a tremendous amount of time, planning, and coordination. It’s not for the faint of heart.

Yet, now that we’re two years in and past the growing pains—we’ve learned a lot about hosting and planning an industry event. Today, we hope you can learn from our experience as we share the four biggest lessons we’ve learned along the way. Continue reading “4 Lessons We Learned from Holding An Industry Event”

5 B2B Marketing Metrics That Matter

B2B Marketing MetricsIn today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics.

If you’re struggling to report on the success of your marketing campaigns, we’re here to help. Today we explain the five most important marketing metrics in 2017. Keep reading. Continue reading “5 B2B Marketing Metrics That Matter”

9 Can’t-Miss Moments from Dreamforce 2017

dreamforce 2017Last week, nearly 170,000 business professionals touched down in sunny San Francisco, CA for the largest and most anticipated tech conference of the year, Dreamforce 2017.

This event features daily keynotes presented by some of the most reputable speakers in the world, hands-on workshops where attendees are able to fine-tune their skills, expert panels for discussing industry trends, late night networking parties, and even a headlining concert. The Dreamforce fun never stops. Continue reading “9 Can’t-Miss Moments from Dreamforce 2017”

12 B2B Sales Questions to Close Deals Faster

close deals fasterWhen it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line.   If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. But this is often easier said than done.

Good questions and the answers they produce can make a huge difference in your ability to close a deal.   Continue reading “12 B2B Sales Questions to Close Deals Faster”

6 Ways to Stand Out in a Trade Show Exhibit Hall

b2b event marketingWhen it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) (source). Continue reading “6 Ways to Stand Out in a Trade Show Exhibit Hall”

The B2B Sales Rep’s Guide to Building Trust Quickly

b2b sales

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your prospects be any different?

In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Yet, it’s easier said than done. In fact, only 3% of buyers trust sales reps (source). Continue reading “The B2B Sales Rep’s Guide to Building Trust Quickly”