In 2010, we first discussed the importance of B2B blogging. We wrote, “along with social media platforms, blogs are a fundamental way for B2B companies to communicate with their customers about their products and services.” While this still holds true, a lot has changed in the B2B blogosphere.
If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. In fact, B2B marketers that blog get 67% more leads than those that do not (source).
Today, we’re re-visiting the topic and providing you with the six steps to B2B blogging success. Continue reading “6 Steps to B2B Blogging Success”
In an ideal world, all incoming leads would be ready to buy—unfortunately, that’s not always the case. In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. Yet, up to 80% of those prospects will be ready to buy from you – or a competitor – within 24 months (source). The trick to bridging this gap is to prevent these leads from going cold. Enter, lead nurturing.
Lead nurturing is the process of developing meaningful relationships with potential customers throughout every stage of the buyer’s journey. Instead of forcing a sales pitch on someone who may not be ready, nurturing identifies the needs of the prospect and provides them with the answers they are searching for.
Lead nurturing has become a profitable marketing practice and is considered an integral part of many B2B marketing strategies. One recent study found companies that excel at lead nurturing generate 50% more sales-ready leads, at a 33% lower cost; while another study stated that nurtured leads make 47% larger purchases (source). Continue reading “The B2B Marketer’s Lead Nurturing Guide”
Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 (source).
However, 14% of B2B companies still refuse to participate in social media initiatives. When asked why many cited the difficulties associated with measuring the ROI of their social media efforts (source). Continue reading “The B2B Marketer’s Guide to Measuring Social Media ROI”
By now, most brands understand a strong social media presence is made up of more than just a steady stream of content. It requires a comprehensive strategy that revolves around not just talking, but also listening.
Enter, social listening. For those who may be unfamiliar, social listening is exactly what it sounds like. It’s the process of listening to online conversations between customers or potential buyers in an effort to gain valuable brand and industry insights. Continue reading “Social Listening Best Practices for B2B Marketers”
It’s no secret: The B2B content landscape is more crowded than ever before. And, as a result, today’s B2B buyers are faced with many different buying options. While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult.
Enter data-driven marketing Continue reading “3 Ways to Operate a More Data-Driven Marketing Program”
Your marketing initiatives are only as effective as the team executing them, but it’s not always easy to identify and put together an effective team. The reality is, marketing team building doesn’t happen overnight. It takes time. It takes careful planning. And it takes plenty of patience. But when done correctly, the right employees can close skill gaps, eliminate barriers to progress, and meet key business objectives. Continue reading “6 Considerations to Build a Better Marketing Team”
When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads.
In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs. But, as experienced marketers know, it’s not always about what you’re saying, but rather how you say it. Whether you realize it or not, blog format can make or break the success of your B2B blogging initiatives. Continue reading “3 Ultra-Effective B2B Blog Best Practices”
Today is International Women’s Day—a day that celebrates the social, economic, cultural, and political achievement of women all over the world. To commemorate International Women’s Day, we thought we’d highlight some of today’s most influential women in business, and share their message of empowerment.
From entrepreneurs to CEOs, to engineers, to world-renowned thought leaders– these women are some of the most admired executives and experts in their industries. Continue reading “25 Quotes from the Most Influential Women in Business”
Today’s customers are faced with hundreds of different buying options. While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Think about it: When a consumer is constantly presented with hundreds of different brand messages, how can you cut through the noise to capture their attention? Enter, personalization.
For seasoned marketers, the practice of personalized marketing – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. In fact, for many brands, personalized messaging is the number one factor that impacts marketing success. Don’t believe us? Consider these statistics (source): Continue reading “4 Key Considerations for More Personalized Marketing”
It’s no secret, the social media landscape is constantly evolving. From emerging platforms to hot new trends, there’s always something new that marketers must identify and adapt to.
The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. Continue reading “Your New B2B Facebook Marketing Strategy”