In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply to an open position. Continue reading “How to Recruit Like a Marketer”
Brand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked with increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more.
While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play.
Keep reading to learn how you can leverage the power of your employees and turn them into effective brand ambassadors. Continue reading “The Definitive Guide to B2B Employee Engagement and Brand Awareness”