Author Archives: Caitlin Coen

The Definitive Guide to B2B Employee Engagement and Brand Awareness

b2b brand awareness

Brand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked with increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more.

While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play.

Keep reading to learn how you can leverage the power of your employees and turn them into effective brand ambassadors. Read More