For the typical B2B organization, sales and marketing alignment is the ultimate goal. Yet, in most companies, the two departments operate independently—causing frustration and resentment on both sides.
If you’re struggling with sales and marketing alignment, here are a few compelling reasons to get these teams on the same page:
Continue reading “3 Sales and Marketing Alignment Best Practices”
Just as you need a healthy body to perform your best, your marketing team needs a healthy database to drive results. To keep both your body and your marketing database healthy, you need to have the right mindset, stay committed, and work with a comprehensive plan. Not sure if your database is in need of a lifestyle change? Check out our infographic to find out!
Continue reading “Get Your Marketing Database in Shape [Infographic]”
Dirty data is a full-blown marketing epidemic. In fact, according to MarketingSherpa, B2B data decays by about 22.5% every year. Simply put, 1 out of 5 contact records in your marketing database is lost due to inaccurate information.
Yet, most organizations don’t have the resources to control their marketing database management problem. So, if you’re ready to learn how to take care of your data properly, today’s blog post is for you! This infographic will help you understand how dirty data affects your organization and the three simple steps you can take to optimize your database for sales and marketing success.
Continue reading “Clean Your Sales and Marketing Database [Infographic]”
To be honest, clichés are all around us in the business world. In fact, 61% of offices report rampant abuse of clichés (source). Whether you’re trying to move the needle or think outside the box, the truth is the use of buzzwords or phrases in B2B communications gets in the way of productivity.
We’re all guilty of using the occasional buzzword. However, it’s important to cut fillers from our conversations and make each interaction count. Continue reading “8 Clichés to Cut from B2B Communications”
Are you less than thrilled with your B2B cold calling success rates? Even the most experienced B2B sales professionals aren’t thrilled with the idea of picking up the phone and calling a new business prospect. Yet, cold calling is still an essential part of selling. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call (source).
Continue reading “Improve Your B2B Cold Calling Success Rates”
Got dirty data? You are in good company. According to Experian, data quality plagues 91% of organizations. And make no mistake, dirty data is not going away. In the trenches of day-to-day business life, dirty data can come in many forms:
- Incorrect information
- Incomplete records due to poor capture techniques
- Inconsistent information
- Outdated information
A recent paradigm shift has caused the “Digital Age” to merge with its predecessor, the “Information Age,” to spawn the “Age of the Customer.” The new era is best defined by the considerable leverage and control potential customers possess.
While the circumstances have changed, expectations for productivity have risen. The bottom line is, the “Age of the Customer” has put more pressure on sales to cut through the noise, connect, and transition qualified prospects to sales opportunities. Continue reading “Perfect Your Sales Cadence with Market Intelligence”