Successful B2B businesses all have something in common– a segment of loyal customers who regularly purchase and recommend their products and services. Consider these statistics:
- A 5% increase in customer retention can increase profits between 25% and 95% (source).
- Current customers spend 67% more on average than new customers (source).
- Customers who are highly engaged with a brand make 90% more frequent purchases and spend 60% more on each transaction (source).
But, building a loyal following isn’t easy. You must constantly work to measure and improve the customer experience. Fortunately, businesses can simplify this process by using a popular customer loyalty metric known as Net Promoter Score. Continue reading “How to Drive Business Growth Using Net Promoter Score”
Today’s buyers live in a world of information overload. Every day, they see countless brand messages from companies competing to win them over. So as a marketer, it’s important that you know how to cut through the noise to reach your target audience. Continue reading “20 Important Quotes about Personalization in Marketing”
As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers.
But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. Ready to learn more? Let’s get started! Continue reading “How to Use Surveys to Reach B2B Business Goals”
A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.
And, believe it or not, humor does more than just relieve stress– it can actually make marketers better at their jobs. Scientific studies show that humor and laughter lead to more inspiration and creativity. Continue reading “35+ Marketing Jokes to Brighten Your Day”
Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is.
The truth is, there are many reasons why your landing pages may be suffering from low conversion rates. Marketers must consider several possibilities in order to correct their errors and create winning landing pages. Continue reading “8 Ways to Improve Landing Page Conversion Rates”
Your goal as a B2B marketer is to capture the attention of potential buyers with informational resources and content. Yet, in a world of information overload, how can you cut through the digital noise to reach your prospects?
Enter, snackable content. For those who aren’t familiar with the term, snackable content is essentially the same as traditional marketing content—but condensed. Snackable content is shorter, more-to-the-point, and chock full of value. When done correctly, B2B marketers can use snackable content to capture more leads and drive user engagement. Continue reading “6 Types of Snackable Content for the B2B Marketer”
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more.
But, many businesses still question the effectiveness and practicality of AI. If you’re skeptical about AI, today’s blog post is for you. Continue reading “65+ Statistics About Artificial Intelligence”
B2B marketers manage a number of competing tasks throughout the day. They must execute deliverables, meet deadlines, develop strategy, and measure results—all while avoiding distractions. This begs the question: How does one juggle such a variety of responsibilities?
We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. Continue reading “The Ultimate List of B2B Marketing Tools”
We get it, SEO may not be in your job description. But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. Just consider these statistics:
- SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study (source).
- 61% of marketers say their top inbound marketing priority is to improve SEO and grow their organic presence (source).
- Borrell Associates estimates brands and agencies in the United States will spend $79 billion on SEO services by 2020 (source).
Continue reading “5 SEO Lessons for the Modern Content Creator”
Modern recruiters must evolve their candidate sourcing strategies to meet current job search trends or they risk being left behind. The latest tactic modern recruiters should know about? A creative digital strategy known as inbound recruiting.
In simple terms, inbound recruiting is the method of developing online content to attract and engage qualified candidates. If you think that sounds more like a marketing task, you aren’t wrong. As candidates perform more in-depth research about potential employers, recruiters must think like digital content marketers to fill the recruiting pipeline. Continue reading “The Beginner’s Guide to Inbound Recruiting”