Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more.
But, many businesses still question the effectiveness and practicality of AI. If you’re skeptical about AI, today’s blog post is for you. Continue reading “65+ Mind-Blowing Artificial Intelligence Statistics”
B2B marketers manage a number of competing tasks throughout the day. They must execute deliverables, meet deadlines, develop strategy, and measure results—all while avoiding distractions. This begs the question: How does one juggle such a variety of responsibilities?
We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. Continue reading “The Ultimate List of B2B Marketing Tools”
We get it, SEO may not be in your job description. But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. Just consider these statistics:
- SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study (source).
- 61% of marketers say their top inbound marketing priority is to improve SEO and grow their organic presence (source).
- Borrell Associates estimates brands and agencies in the United States will spend $79 billion on SEO services by 2020 (source).
Continue reading “5 SEO Lessons for the Modern Content Creator”
Modern recruiters must evolve their candidate sourcing strategies to meet current job search trends or they risk being left behind. The latest tactic modern recruiters should know about? A creative digital strategy known as inbound recruiting.
In simple terms, inbound recruiting is the method of developing online content to attract and engage qualified candidates. If you think that sounds more like a marketing task, you aren’t wrong. As candidates perform more in-depth research about potential employers, recruiters must think like digital content marketers to fill the recruiting pipeline. Continue reading “The Beginner’s Guide to Inbound Recruiting”
Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics:
- 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads (source)
- 79% of buyers say they will share information in exchange for webinars (source)
- 44% of marketers have hosted or participated in a webinar. 87% of those marketers found it to be an effective strategy (source)
Continue reading “5 Ways to Generate More Webinar Leads”
When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program.
For this reason, we’ve compiled more than 90 statistics about the current state of B2B content marketing. Continue reading “90+ Important B2B Content Marketing Statistics”
We get it, recruiting can be tough—especially in today’s competitive hiring market. The reality is, as a recruiter, you’re competing with thousands of other recruiters for the same batch of high-quality candidates.
In any given day, a recruiter must focus on building strong relationships with both job seekers and hiring managers and put in the effort to stay organized, keep track of scheduling information, minute candidate details, and hiring preferences. Continue reading “18 Jokes for Recruiters and Hiring Managers”
In today’s tech-driven world, businesses have constant access to their customers—for better or worse. Think about it, with chatbots, forums, review sites, email, social media, and mobile apps— modern customer relationships are more complicated than ever before.
Continue reading “5 Ways to Improve Customer Relationships Quickly”
Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. Yet, even when you test out different language and finally find that magic word, you’re still left with so many questions.
Why did that one word triple your conversions? What makes that word or phrase so influential? How can I predict what people will respond to? Rather than leave it as an unsolved mystery, simply read today’s blog post. We’ll reveal why certain words and phrases are more influential than others and how you can use language to improve your marketing ROI. Continue reading “70+ Phrases to Drastically Improve Conversion Rates”
Fact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC (source). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge.
Yet, as talk of AI grows, more recruiting professionals have come forward to voice an underlying fear that these systems and technologies will eventually replace human recruiters and completely automate the hiring process. But, we say, recruiters have nothing to fear. In fact, AI can give recruiters a competitive advantage—allowing for a faster, more accurate approach to candidate sourcing. Continue reading “Using Artificial Intelligence to Recruit Top Talent”