70+ Phrases to Drastically Improve Conversion Rates

words and phrases to improve conversion ratesSeasoned marketers and copywriters know that a single word can drastically improve conversion rates. Yet, even when you test out different language and finally find that magic word, you’re still left with so many questions.

Why did that one word triple your conversions? What makes that word or phrase so influential? How can I predict what people will respond to? Rather than leave it as an unsolved mystery, simply read today’s blog post. We’ll reveal why certain words and phrases are more influential than others and how you can use language to improve your marketing ROI. Continue reading “70+ Phrases to Drastically Improve Conversion Rates”

Using Artificial Intelligence to Recruit Top Talent

artificial intelligence recruitingFact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC (source). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge.

Yet, as talk of AI grows, more recruiting professionals have come forward to voice an underlying fear that these systems and technologies will eventually replace human recruiters and completely automate the hiring process. But, we say, recruiters have nothing to fear. In fact, AI can give recruiters a competitive advantage—allowing for a faster, more accurate approach to candidate sourcing. Continue reading “Using Artificial Intelligence to Recruit Top Talent”

How to Manage Expectations Around Marketing Vanity Metrics

marketing vanity metricsB2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story.

But, fear not dear marketer! If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. Continue reading “How to Manage Expectations Around Marketing Vanity Metrics”

A Marketer’s Guide to Optimizing Web Content for Voice Search

optimize for voice searchB2B companies take note: Use of voice search is on the rise. In fact, 41% of U.S. adults use voice search on a daily basis (source).  This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites.

Market research firm Gartner predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30% (source). This is great news for B2B businesses ready to tackle voice search. But, the truth is, optimizing web content for voice search can be tricky, and it can be tough to even know how to begin. Continue reading “A Marketer’s Guide to Optimizing Web Content for Voice Search”