Author Archives: Ashley Shultz

Man’s Best Friend: A New Trend in B2B Conferences and Tradeshows

b2b conferenceWhen it comes to B2B conferences, vendors are constantly looking for new and creative ways to garner the attention of attendees. It’s no longer enough to hand out a few freebies and expect prospects to want more information about your products or services. In order to stand out, a vendor must provide the customer with a memorable experience.

Recently, ZoomInfo has noticed a new trend in tradeshow tactics—play time with shelter dogs.

That’s right, dogs.   Read More

How to Plan, Target, Execute, Debrief & WIN

Veterans Day is a powerful holiday that honors all those who have served in the United States Armed Forces. It is a time to reflect on our fellow Americans’ bravery, dedication and sacrifice – traits that are highly valued in the workplace.

With this in mind, we’d like to share key takeaways from Patrick “Lips” Houlahan’s session at AA-ISP UNITE. Houlahan is a former Marine A10 and F/A 18 “Top Gun” fighter pilot, who now works for Afterburner, a company that applies military precision to corporate team building & leadership development training. Read More

7 Sales Lessons Learned from Game of Thrones

Six seasons have already passed, as we’ve followed the epic tale of seven noble families who are vying for the Iron Throne. Now, it’s all about the lucky number seven for HBO’s fantasy hit, Game of Thrones. In recent events, HBO announced that the seventh season will have seven episodes released in the summer of 2017. Though personally, I think it’s unlucky that we have to wait until next year to continue the journey with them.

To help the time go by a little faster, ZoomInfo put together seven sales lessons you can learn from Game of Thrones. Although there is no actual Iron Throne, the business world can be just as mythical as the land of Westeros. And understanding the influence of politics can be just as important as the Hand of the King. Because when you play the game, you win or you die. Read More

What Pokemon Go Reminded Me as a Millennial Marketer

It’s Friday afternoon, and I’m going to get real with you for a minute.  I feel like this is a start to a confession, but here it goes…I played Pokémon as a kid. I watched it on TV. And I may have had a few Pikachu stuffed animals around the house (in fact, my dog, Kanupi, resembles Pikachu…did I just recreate this weird childhood reality)? By no means was I as obsessive as other kids, but I had my fair share of card trading and pod collections.

I’m a millennial and I’m a marketer. So when this new Pokémon GO app unlocked and spread as fast as Pokémon pop up nowadays, I realized just how far technology has come and how much of an impact it has had in the world of sales and marketing. And when you combine nostalgia with technology, you create the perfect opportunity. So why aren’t we taking advantage of this as much as we could? Are we placing more of an emphasis on one over the other? I’ll explain more in the post below. Read More