Author Archives: The ZoomInfo Team

About The ZoomInfo Team

ZoomInfo offers the most accurate and actionable B2B contact and company intelligence to help organizations accelerate growth and profitability. Their Growth Acceleration Platform enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts with access to on demand direct dial phone numbers, email addresses, and background information.

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Email Marketing: Dead or Alive?

Email marketing is scrutinized as an outdated technology whose only purpose is to fill your spam box. Marketers have been using email campaigns for years. With technology constantly changing and evolving, there are countless ways to reach your target audience. So should email still have a place in your strategy?

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4 Tips for the Busy B2B Salesperson

B2B salespeople are pressed for time. They have a limited number of hours during the workweek to reach prospects and close deals. With that kind of pressure, it’s no wonder salespeople have trouble staying on top of everything they have to do! Here are four tips to help the busy salesperson be more productive and drive more revenue:

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Get Leads With the Right Sales Pitch

Salespeople are in a tough spot. They have to inform leads about their products and services, how they will benefit from them, and get them to sign the check. They only get a few minutes to hit each of these points. No matter what you’re selling, your sales pitch can make or break a deal. Here are a few tips to get the conversation started on the right foot:

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Going Beyond the Business Card

Marketers and sales people have depended on business cards for too long! You collect piles of contacts from trade shows, conferences, and other business events, which you have to manually input into a CRM. You keep the cards in heaping piles in case you need to refer back to them, but would you even be able to find the one you’re looking for?

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shark week

Target Leads like a Great White Shark

Great white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target prospects like a great white shark.

Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting the right prospects to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!

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Increase Conversion Rates with Targeted Landing Pages & Shorter Form Fields

As a marketer, targeted landing pages with lead generation forms are your best friend. They let you capture information on people who are interested in your products and services – the people that are your most likely buyers.

So, how do you design a targeted landing page and a form that your prospects will fill out so you can move them further into your sales funnel?

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Learn More About Lead Generation & How to Improve Lead Scoring at LeadsCon!

ZoomInfo is sponsoring LeadsCon in New York at The Marriot Marquis on August 14-15.

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Stop by booth #504 to learn how ZoomInfo can help your company:

  • Generate more B2B leads
  • Leverage lead scoring
  • Target your best buyers
  • Clean & grow your B2B database
  • Gain deeper insights on existing contacts & prospects
  • Get the full picture on incoming leads
  • And more!

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james

Get More Out of Prospecting! ZoomInfo Will Tell You How at RecruitaCon – Amazon

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Come see James Hannoosh present ‘Dodging the Recruiting Roadblocks!’ on August 12, 2014 at RecruitaCon – Amazon!

Hiring the right candidate can be difficult. James will explain how to avoid the common roadblocks of recruiting to get more of the right prospects in your pipeline.

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