When leads don’t convert, it can be extremely frustrating. But don’t just throw them at your sales team and expect them to follow up. Use the blueprint below, created by KnowledgeTree, to add untapped value in the bottom of your marketing funnel by:
- Figuring out what content your sales team uses at each stage of the buyer’s journey
- Making content easily accessible for your sales team
- Creating the right content for your sales team
- Setting up nurture programs to push leads who haven’t converted yet through the marketing funnel
- Aligning sales and marketing
Checkout the blueprint for more details:
Do you need help identifying hot topics to write about to move your leads through the marketing funnel? ZoomInfo can help you execute a data-driven content marketing strategy by analyzing your existing data and identifying your buyer persona profiles, which will improve your B2B lead generation efforts. Contact us today.