The Definitive Guide to B2B Employee Engagement and Brand Awareness

employee advocacyBrand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked to increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more.

While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play.

Keep reading to learn how you can leverage the power of your employees and turn them into effective brand ambassadors. Continue reading “The Definitive Guide to B2B Employee Engagement and Brand Awareness”

The B2B Marketer’s Guide to Measuring Social Media ROI

measuring social media roiCompared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 (source).

However, 14% of B2B companies still refuse to participate in social media initiatives. When asked why many cited the difficulties associated with measuring the ROI of their social media efforts (source). Continue reading “The B2B Marketer’s Guide to Measuring Social Media ROI”

Steps to Creating Buyer Persona Profiles [Infographic]

buyer persona infographicWe talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information.

Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. In fact, consider these statistics (source): Continue reading “Steps to Creating Buyer Persona Profiles [Infographic]”

65+ Mind-Blowing Artificial Intelligence Statistics

artificial intelligence statisticsArtificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more.

But, many businesses still question the effectiveness and practicality of AI. If you’re skeptical about AI, today’s blog post is for you.  Continue reading “65+ Mind-Blowing Artificial Intelligence Statistics”

44 Important Marketing Productivity Statistics

marketing productivity statisticsIf you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

If you’re interested in learning more about marketing productivity, you’ve come to the right place. The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Continue reading “44 Important Marketing Productivity Statistics”

How to Increase Sales Productivity [Infographic]

sales productivity infographicFor many sales reps, productivity is key to sales success. The more calls you make, the more deals you close. So, if your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities.

In a typical day, we’d be shocked if you spend 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research.  Continue reading “How to Increase Sales Productivity [Infographic]”

The Ultimate List of B2B Marketing Tools

marketing toolsB2B marketers manage a number of competing tasks throughout the day. They must execute deliverables, meet deadlines, develop strategy, and measure results—all while avoiding distractions. This begs the question: How does one juggle such a variety of responsibilities?

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. Continue reading “The Ultimate List of B2B Marketing Tools”

Buyer Personas: The Missing Piece of Your SEO Strategy

seo strategyThe digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. More customers are turning to the internet to research, test, and purchase products and services. As a result, SEO has become an essential skill for all modern marketers.

Yet, if you’ve worked in marketing for any length of time, you know bridging the gap between traditional marketing and SEO isn’t that simple. Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master. Continue reading “Buyer Personas: The Missing Piece of Your SEO Strategy”

The Recruiter’s Guide to Candidate Database Management

candidate database managementRecent spikes in job growth have led to an increasingly competitive hiring landscape. Consequently, the dynamic between hiring organizations and candidates has become more and more candidate-driven.

Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult.  Think about it, as a recruiter, if you’re not proactively searching for candidates, your ideal employees are getting scooped up by other, fast-acting recruiters. Continue reading “The Recruiter’s Guide to Candidate Database Management”

August 2018 B2B Blog Post Round-Up

august b2b blog post round upWelcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Our round-ups feature well-known publications, industry favorites, and lesser-known, up-and-coming websites.

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Let’s get right into it! Continue reading “August 2018 B2B Blog Post Round-Up”