6 Steps to B2B Blogging Success

In 2010, we first discussed the importance of B2B blogging. We wrote, “along with social media platforms, blogs are a fundamental way for B2B companies to communicate with their customers about their products and services.” While this still holds true, a lot has changed in the B2B blogosphere.

If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. In fact, B2B marketers that blog get 67% more leads than those that do not (source).

Today, we’re re-visiting the topic and providing you with the six steps to B2B blogging success. Continue reading “6 Steps to B2B Blogging Success”

The B2B Marketer’s Lead Nurturing Guide

lead nurturingIn an ideal world, all incoming leads would be ready to buy—unfortunately, that’s not always the case. In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. Yet, up to 80% of those prospects will be ready to buy from you – or a competitor – within 24 months (source). The trick to bridging this gap is to prevent these leads from going cold. Enter, lead nurturing.

Lead nurturing is the process of developing meaningful relationships with potential customers throughout every stage of the buyer’s journey. Instead of forcing a sales pitch on someone who may not be ready, nurturing identifies the needs of the prospect and provides them with the answers they are searching for.

Lead nurturing has become a profitable marketing practice and is considered an integral part of many B2B marketing strategies. One recent study found companies that excel at lead nurturing generate 50% more sales-ready leads, at a 33% lower cost; while another study stated that nurtured leads make 47% larger purchases (source). Continue reading “The B2B Marketer’s Lead Nurturing Guide”

The Definitive Guide to B2B Employee Engagement and Brand Awareness

employee advocacyBrand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked to increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more.

While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play.

Keep reading to learn how you can leverage the power of your employees and turn them into effective brand ambassadors. Continue reading “The Definitive Guide to B2B Employee Engagement and Brand Awareness”

The B2B Marketer’s Guide to Measuring Social Media ROI

measuring social media roiCompared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 (source).

However, 14% of B2B companies still refuse to participate in social media initiatives. When asked why many cited the difficulties associated with measuring the ROI of their social media efforts (source). Continue reading “The B2B Marketer’s Guide to Measuring Social Media ROI”

Steps to Creating Buyer Persona Profiles [Infographic]

buyer persona infographicWe talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information.

Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. In fact, consider these statistics (source): Continue reading “Steps to Creating Buyer Persona Profiles [Infographic]”

65+ Mind-Blowing Artificial Intelligence Statistics

artificial intelligence statisticsArtificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more.

But, many businesses still question the effectiveness and practicality of AI. If you’re skeptical about AI, today’s blog post is for you.  Continue reading “65+ Mind-Blowing Artificial Intelligence Statistics”

44 Important Marketing Productivity Statistics

marketing productivity statisticsIf you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

If you’re interested in learning more about marketing productivity, you’ve come to the right place. The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Continue reading “44 Important Marketing Productivity Statistics”

How to Increase Sales Productivity [Infographic]

sales productivity infographicFor many sales reps, productivity is key to sales success. The more calls you make, the more deals you close. So, if your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities.

In a typical day, we’d be shocked if you spend 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research.  Continue reading “How to Increase Sales Productivity [Infographic]”

The Ultimate List of B2B Marketing Tools

marketing toolsB2B marketers manage a number of competing tasks throughout the day. They must execute deliverables, meet deadlines, develop strategy, and measure results—all while avoiding distractions. This begs the question: How does one juggle such a variety of responsibilities?

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. Continue reading “The Ultimate List of B2B Marketing Tools”

Buyer Personas: The Missing Piece of Your SEO Strategy

seo strategyThe digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. More customers are turning to the internet to research, test, and purchase products and services. As a result, SEO has become an essential skill for all modern marketers.

Yet, if you’ve worked in marketing for any length of time, you know bridging the gap between traditional marketing and SEO isn’t that simple. Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master. Continue reading “Buyer Personas: The Missing Piece of Your SEO Strategy”