It’s that time of the year again— the holiday season is upon us and festivities are in full swing. Your B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. It seems like there’s not enough time in the day.
Yet, there’s one last thing to consider before taking a well-deserved break for the holidays—corporate gift giving. There are many instances in the business world where holiday gifts are appropriate, welcomed, and even expected. But, it’s important to be cautious—corporate gift giving can go very wrong. Continue reading “Corporate Gift Giving: A Beginner’s Guide”
Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.
Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! We hope you stick around and find inspiration in our November blog post picks. Let’s get into it! Continue reading “November 2018 B2B Blog Post Round-Up”
Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews (source). Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage.
In a recent blog post, we offered some tips on using Reddit to conduct market research. But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. Continue reading “The B2B Marketer’s Ultimate Guide to Reddit”
If you’re a regular social media user, you’re likely familiar with social media holidays—but just in case, we’ll give you a quick overview. Sometimes referred to as “hashtag holidays” or “micro-holidays”, social media holidays are just what the name alludes to– holidays celebrated with the primary goal of generating engagement on social media.
Compared to more traditional holidays, such as Christmas or Thanksgiving, social holidays are largely unofficial and commemorate a variety of items, objects, and occurrences. From favorite foods to political movements to animals and everything in between—there is a social media holiday out there for everything imaginable. Continue reading “The B2B Marketer’s Guide to Social Media Holidays”
There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience?
Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. Consider these statistics (source): Continue reading “The Impact of Bad B2B Marketing Data”
Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. If you fall behind on the latest and greatest in technology, you fall behind your competitors. Don’t let this happen to you!
Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Keep reading! Continue reading “4 Ways Technology Changed the B2B Selling Process”
In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition.
Luckily, as technology advances, it’s easier for marketers to personalize their efforts. Continue reading “26 Personalization Statistics for the B2B Marketer”
Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. That is, the switch from static to dynamic data management.
Today’s blog post explores the difference between static and dynamic data. We also look at why this transition is critical to the success of the modern business. Let’s get into it. Continue reading “Dynamic Data: Why B2B Businesses Must Abandon Static Data”
The online marketing world contains an abundance of conflicting information about email marketing. Because of this, it’s not always easy to tell fact from fiction. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth.
In today’s blog post, we’ll explore five commonly held email marketing myths and reveal the truths behind them. Keep reading if you’re ready to stop these myths from undermining your email marketing program! Continue reading “5 Email Marketing Myths for the Modern Marketer”
It’s no secret—email marketing is one of the most effective marketing channels to engage customers and contribute to overall business growth. After all, email marketing boasts an ROI of 4400% (source), and 59% of marketers say it’s the most effective channel for revenue generation (source).
But, after a while most email marketers see their campaigns plateau. Not only do they struggle to improve campaign results, some even see campaign results worsen over time. Why is that? Continue reading “8 Variables to Test for a Killer Email Marketing Program”