In the world of sales, time is your most valuable asset. With quotas to meet, we all know how frustrating it is to waste time with a lead that never seriously considered buying from you in the first place. That’s where sales qualification comes in.
Sales qualification is the act of evaluating potential prospects to determine whether they possess the characteristics that make them a good fit for your product or service. In simpler terms – qualifying a lead or prospect means determining whether or not they are worth your time. Continue reading “12 Sales Qualification Questions to Ask Prospects”
Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone.
Think about it, people today are constantly on the go—but almost never without their cell phones. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides, gym sessions, and even during work. Continue reading “18 Quotes About Podcasting for Business Professionals”
Let’s face it, in B2B marketing it’s easy to let your B2B social media accounts grow stale and outdated. With the social media landscape constantly evolving, and with so many other marketing responsibilities to juggle, many brands get complacent and fail to keep their social media strategy fresh.
However, it is important to recognize when you’ve gotten complacent and what updates you need to make to get back on track. Continue reading “4 Ways to Refresh Your Stale B2B Social Media Presence”
Structuring a marketing strategy is a complicated task. As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. It’s a lot of moving pieces for one person to manage.
But, fear not dear marketer. The steps outlined in today’s blog post take a simplistic look at the most vital components of any marketing strategy. It is our hope that this post will help you strategize efficiently to reach your best buyers faster.
Continue reading “5 Steps to Structuring Your Marketing Strategy”
As important as it is for job candidates to make a good first impression, it’s equally important for the hiring company to do so, too. To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions.
With just a few small changes to your job descriptions, you can improve the quality of your candidates and the efficiency of the hiring process. Keep reading. Continue reading “7 Ways to Improve Your B2B Job Descriptions”
Making a purchase in a brick and mortar store is an inherently visual experience. Customers typically look through a number of items, spot something they need or want, and put their hands on the product before deciding to buy it. The modern B2B buying journey, on the other hand, is much more complex.
The B2B buying experience primarily takes place on the web rather than in person. And, B2B products are often technical solutions rather than tangible items the buyer can touch and see. To make the buyer’s journey engaging and immersive, B2B marketers must rely on a wide variety of visual content. Continue reading “How to Use Visuals to Enhance the B2B Buyer’s Journey”
Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake. Continue reading “How to Get More Value From Your B2B Data Purchase”
B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself.
This is not to say reporting and measurement aren’t paramount to achieving company growth; it absolutely is. But think of it this way: if given the choice, would you rather have a working furnace this winter or a thermometer that tells you the temperature? Gas in your car or an instant MPG reader to tell you about the car’s fuel economy?
The point is, the best sales stacks empower execution just as much as performance measurement. With all that said, let’s examine a framework for building a better B2B sales stack.
Continue reading “How to Build a Better B2B Sales Tech Stack”
B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute (source). Continue reading “Social Media Demand Generation: A Q&A”
If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? B2B influencer marketing.
Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs (source). Continue reading “Influencer Marketing 101: The Beginner’s Guide”