Did you know the average response rate for sales voicemails is only 4.8%? (Source: InsideSales). Those aren’t great odds, and as a sales rep, your success depends on your ability to get prospects to respond to you. Additionally, 90% of first time voicemails are never returned (source: RingLead). So how are you supposed to hit your quota and increase revenue if you can’t get prospects to return your call?
Follow these sales voicemail tips and you’ll never have to worry about getting a call back again.
- Know Their Background
In addition to knowing information such as name, title, and job function, you’ll want to dig deeper into your prospect’s background and look for information that can help you leave a personalized voicemail. Try to find a connection to warm up your cold call, such as a recent web mention or an award your prospect recently won. You want any information that can help turn your voicemail into more than a sales pitch. A B2B database company such as ZoomInfo can provide you with the information you need to do that.
2. Personalize Your Message
Now that you’ve you dug into your B2B data and know a little more about your prospect, it’s time to craft a personalized sales pitch. Before you pick up the phone, make sure you understand your prospect’s role within their organization. This can help you identify their pain points and how your product solves them. That information is key to creating an effective pitch and leaving a sales voicemail that gets a call back. Personalization works and is a proven approach. In fact, 46% of B2B customers consider tailored offers to be important when it comes to growing or maintaining a relationship with a business provider (Source: Gartner).
3. Lead with a Benefit
Tell your prospects how you can help them. Catch their attention immediately by leading with a benefit statement in your sales voicemail. Can you help them improve their marketing campaigns? Increase lead generation? Find new business opportunities? Identify decision makers and get them on the phone faster? Whatever it is you can help them do, spell it out and make sure the benefits of what you’re selling are clear. Never promise results, but talk about the benefits similar companies have seen with your product.
4. Be Clear About What You Want
Don’t beat around the bush. If you want 10 minutes of the person’s time, ask for it. If you’re looking to set up a product demo, say that. If you make your goals clear they will be more likely to call you back. Instead of saying “Let’s schedule a time this week,” say, “Does 3:00-3:30 p.m. on Tuesday work?” You don’t want to leave your prospects wondering what is you want and how much of their time you plan to take. They’re busy just like you are. Leave no surprises in your sales voicemail and they just might return your call.
Does your sales team need help improving their outreach efforts? Access detailed profiles including direct dial phone numbers and email addresses, links to social media profiles, and background information on your prospects all in one place using ZoomInfo. Contact ZoomInfo today.