If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue.
If your company isn’t blogging—it’s time to start. Not convinced? Check out these numbers:
General B2B Blogging Statistics:
1. 33% of B2B companies use blogs (source)
2. 77% of Internet users read blogs (source)
3. Internet users in the US spend 3x more time on blogs than they do on email (source)
4. Blogs have been rated as the 5th most trusted source for accurate online information (source)
5. 60% of marketers say blog content creation is their top inbound marketing priority (source)
6. 37% of marketers say blogs are the most valuable type of content marketing (source)
7. Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive buyer journey (source)
8. 81% of companies consider their blogs “useful,” “important,” or “critical” (source)
9. In 2016, 36% of Fortune 500 companies had a public blog (source)
Search Engine Optimization:
10. Companies with blogs generate 55 percent more website visits than companies without blogs (source)
11. Click-through rate has a .67 correlation with search rankings (source)
12. Websites with a blog have tend to have 434% more indexed pages (source)
13. Once you write 52 or more blog posts, blog traffic generation increases by up to 77% (source)
14. Companies who blog receive 97% more links to their website (source)
15. 70-80% of users ignore paid ads and only focus on organic results (source)Lead Generation:
16. 69% of businesses attribute their lead generation success to blogging (source)
17. Companies that blog 20 or more times in a month see the most return in traffic and leads (source)
18. Businesses that blog witness their monthly leads rise by 126% more than those who don’t (source)
19. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (source)
20. B2B marketers that use blogs get 67% more leads than those that do not (source)
21. Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages (source)
23. 57% of companies with a blog have acquired a customer from their blog (source)
24. 92% of companies who blog multiple times per day have acquired a customer from their blog (source)
25. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts (source)
26. Inbound marketing methods, such as business blogging, generate leads that cost an average of 62% less than leads generated via outbound methods (such as cold calling) (source)
27. 43% of people admit to skimming blog posts. (source)
Tip: Make your posts stand out. Keep your titles catchy and clickable, put the most important information in an easily digestible format, and only include the most pertinent information within the body of your text.
28. Blog articles with images get 94% more views (source)
Tip: Include images and videos within your posts to attract more readers.
29. 94% of people who share posts do so because they think it might be helpful to others (source)
Tip: The more helpful and informative your posts are, the more likely it is that your readers will share it. If you don’t genuinely find your content interesting or valuable, why would your readers?
30. Bloggers are increasing their use of promotional techniques that drive traffic to their posts – including paid ads, the use of which increased by 93% over the past year (source)
Tip: Don’t just wait for readers to come to you. If your budget allows, research different ad types to see what might work best for your blog. Ad types to consider include: paid social media, retargeting, and other PPC programs.
31. 61% of the most effective B2B content marketers meet with their content team daily or weekly (source)
Tip: Once you solidify a blogging strategy, it’s important to get your team on board. Meet regularly to discuss the blog schedule, topic selection, and reporting.
32. The average word count of top-ranking content (in Google) is between 1,140-1,285 words (source)
Tip: There is a common misconception that blog posts should be short and sweet. While it’s important to get straight to the point and to avoid unnecessary fluff—long-form content tends to perform better in the search results. Chances are, if your post is less than 500 words, it’s not going to provide much value to your readers or rank highly on Google.