3 keys to building trust quickly

Now, more than ever before, prospects already know a lot about your products (and your competitors’) before you talk to them for the first time. This is changing the way you must approach the sales process. The good news is that a Sirius Decisions survey of B2B buyers showed that salespeople are still important. It also showed, however, that reps must build trust with prospects, and do it quickly.

A new ZoomInsights article looks at three important ways to build that trust, based on responses from the Sirius Decisions survey. The keys: demonstrating industry expertise, familiarity with the prospect’s company and concern for the prospect’s personal success. The article offers helpful tips on how to accomplish all three. Check it out!

This entry was posted in Lead Generation, Sales Prospecting on by .

About The ZoomInfo Team

ZoomInfo offers the most accurate and actionable B2B contact and company intelligence to help organizations accelerate growth and profitability. Their Growth Acceleration Platform enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts with access to on demand direct dial phone numbers, email addresses, and background information.

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