How can you make the most of your workday? If, like many B2B marketers, you always feel pressed for time, you may want to try the following productivity hacks. These tips and techniques can help you manage your time effectively, even when you’re juggling multiple projects and aligning with your sales team.
Check out these 10 productivity hacks for B2B marketers:
1. Create an editorial calendar:
As a marketer, it’s your job to stay up-to-date on the latest industry trends. However, you can also save time by planning content in advance. Work with your team to create an editorial calendar with set deadlines for blog posts, email campaigns, and other content.
Another productivity hack: instead of scrambling for ideas, you can use buyer personas to create more relevant content.
2. Close your inbox:
You don’t have to be glued to your inbox. In fact, constantly checking your email can be another excuse for procrastination. If you want to avoid wasting time, try checking your email only two or three times per day.
Can you wait a few hours to reply? Chances are, the answer is yes.
3. Have 30-minute standups:
No one wants to sit through another painful 2-hour meeting. Instead, try scheduling regular standups. In 30 minutes or less, your team can discuss ongoing projects, keeping everyone on track and up-to-date.
4. Block off time for yourself:
Did you know that the average person spends 31 hours per month in unproductive meetings (source: HubSpot)? If your calendar quickly fills up, you may want to book a conference room and set aside some time for yourself. You’d be surprised how much you can accomplish in a few hours of uninterrupted work.
5. Stick to your routine:
Do you get 8 hours of sleep, then start your day with a morning jog? If not, that’s okay.
But trust us – a set routine with plenty of sleep and at least 30 minutes of exercise per day can help you increase productivity throughout the work week.
6. Set realistic deadlines:
When you arrive at the office, think about what you want to accomplish and how much time you need for each task.
Personally, we recommend The Pomodoro Technique, in which you spend 25 minutes on one task, then take a 5 minute break. After 4 Pomodoros, you then take a longer break. This might seem weird if you’re used to working at your own pace, but it can help increase efficiency.
7. Cross items off your to-do list:
If you have 10 million items on your to-do-list, start with something easy. Whether it’s clearing off your desk or drafting an email to your boss, accomplishing even one thing can provide the motivation you need to tackle your next project.
8. Take a break (seriously):
There’s no point in staring at your computer screen. If you can’t focus, grab a drink of water, talk to some coworkers, or take a walk around the building. Even spending 15 minutes away from your desk can make a difference.
9. Ask for help:
At the end of the day, marketing is a team effort. If you’re feeling overwhelmed, ask your manager about shifting priorities or hiring another person. And if you’re stuck on a project, try brainstorming with your coworkers. They may be able to offer some much-needed inspiration.
10. Use the right set of tools:
This may be the biggest productivity hack on our list. With a tool such as ZoomInfo, your team can quickly build targeted campaigns. In addition, other tools can help you schedule social media posts, send out email campaigns, and keep track of incoming leads. No matter what your goals are, you can save time with the right set of tools.
Looking for more productivity hacks? ZoomInfo has the information you need to identify your buyer personas, segment your database, and improve marketing campaigns. Contact ZoomInfo today.
Originally published by ZoomInfo on July 30th, 2015.