From 1775 to 2016: Why Massachusetts Is Still a Revolutionary State

On February 9, 1775, the British Parliament declared that Massachusetts was in a state of rebellion. That was exactly 241 years ago, and yet, this revolutionary spirit has not disappeared. In fact, I would argue that it can be found throughout the Bay State’s history – and even today – in everything from politics to sports to technology. Read More

Top Recruiting Trends of 2016

Just like any other industry, there have been innumerable changes to the recruiting landscape in recent years. 2016 will see even more challenges and any recruiter hoping to be successful in the New Year will do their best to stay ahead of these changes. Luckily for you, ZoomInfo has compiled a list of the top recruiting trends in 2016 all recruiters need to be aware of. Read More

How to Respect the Customer through Data Management

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As email marketers in the B2B environment, we’re tasked with making it less and less cumbersome for recipients to open and click our emails. Today’s customers hold more and more power, since email clients and technology allow them to create their own unique experiences online. So the faster they can get their content, the better. Read More

For the Love of Marketing – A Guide to Date Night [Infographic]

Are you looking for a date this Valentine’s Day or to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date!

Check out the infographic below to learn more:
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Sales is a Love Affair: How to Target, Engage & Score [infographic]

Successful sales professionals know exactly who to target, how to engage them, and how to close the deal. They build deep connections by holding relevant conversations and sending targeted content, developing a trusting, loving relationship.

Did you know?

  • Only 20% of sales people add value to buyer conversations
  • Leads who are nurtured with targeted content produce a 20% increase in sales opportunities
  • Relevant emails drive 18x more revenue than broadcast emails

Check out the infographic below for the steps on how to successfully target, engage, and score with your leads and prospects:

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Shorten the Sales Cycle: 6 Tips for Reaching Logistics Decision Makers

As a sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Read More

Diligently Investing in B2B Contact Data – Why the “Cost-Per-Record” is Only the Tip of the Iceberg

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Here at ZoomInfo, the sales team often hears in conversations with folks who are evaluating B2B contact data providers that the “cost-per-record” is a large influencing factor, if not the most important factor, to decide where they decide to invest their sales and marketing budget.

We challenge you to think about how the financial impact of the records you invest in goes much further than the up-front cost of each record. There is often a forgotten expense that doesn’t show up on the invoice; let’s explore. Read More