The Top 5 Lead Generation Fears & How to Overcome Them

Lead generation can be scary. You put a ton of time and effort into each campaign, and still might not get as many responses as you’d hoped for. Maybe you’re reaching out to the wrong contacts. Maybe your content isn’t relevant. Or maybe it’s something else.

At ZoomInfo, we understand these fears, and are here to help. Read More

Data-Driven Marketing Benchmarks [Infographic]

If you’re using data to customize the customer experience, you’re not alone. Many organizations are now turning to data-driven marketing – the process of making decisions that arise from the analysis of data about or from customers.

In essence, this involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. Given this definition, most marketers understand the potential benefits. And yet, they may still struggle to meet objectives, citing poor quality B2B data and other concerns. So where does your organization stand? The experts at ZoomInfo put together this infographic to help you find out. Read More

Lead Qualification: The Key to Sales and Marketing Alignment

What makes someone a high-quality lead? If you don’t know, you’re in trouble. In fact, this can lead to misunderstandings – and even resentment – as sales claims they don’t have enough to work with, and marketing counters that the leads are there, but sales isn’t following up.

In this situation, it doesn’t matter who’s right; you need to settle your differences and agree on a lead qualification process. Read More

5 Sales and Marketing Solutions for Common Campaign Problems

There are many sales prospecting methods out there, including email, social media, and cold calling. But are the ones you’re using hurting you more than helping?

The fact is, sales and marketing teams often miss the mark. And in retrospect, many of the mistakes they make seem silly. Maybe their outreach efforts aren’t aligned. Or maybe they’re simply trying too hard to reach prospects.

Most sales reps truly do want to create good relationships with potential customers and have their best interests in mind. But in an effort to help, they can lose their way and use tactics that are less favorable. For that reason, you need to arm both your sales and marketing teams with the information they need to improve their outreach efforts. Read More

3 Must-Attend Sessions at the Marketo Summit

Join ZoomInfo in Las Vegas for Marketo’s Marketing Nation Summit. With about 6,000 marketers expected to attend, this year’s Summit will be packed – and for good reason. Get ready for all the networking events, as well as the 100 breakout sessions from industry thought leaders, and the inspiring keynotes from speakers like Will Smith and Jamie Gutfreund. At this 3 day event, you’ll discover what’s new in marketing technology, and gain insight into the latest trends and best practices. Read More

8 Productivity Tips for Recruiters

The most valuable asset a recruiter has is time. Constantly bouncing between taking calls, sourcing candidates, searching for contact data or responding to emails, there’s no shortage of work to be done. Because of this, our attention is constantly being diverted away from what we’re working on with distractions lurking behind every corner. Allowing yourself to become distracted, disengaged or unproductive can have some pretty severe consequences. The most common of which is additional stress from inefficient use of time, but recruiters also run the risk of missing quotas, letting candidates fall through the cracks and, if left unchecked, termination.

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