As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone. So the question is – where do we find the inspiration to climb out of these sales motivation slumps? Often, it’s helpful to listen to the wise words of those who have already achieved great success.
If you’re dragging today and can’t seem to drum up the motivation to get going, we’re here to help. We’ve put together a list of the 20 most motivational sales quotes. These quotes cover everything from general motivation to sales strategy, and they’re words to live by for any sales professional. Continue reading “20 Motivational Sales Quotes to Empower Your Team”
If you’re a regular reader of our blog, you’ve seen quite a bit about sales productivity in the last few weeks. And for good reason—sales productivity is the theme of our 2018 Growth Acceleration Summit! So, to get you in the right frame of mind and prepare you for our upcoming event—we’re giving you 15 of the best blog posts about sales productivity.
This list includes some of our own blog posts, as well as some great posts from other businesses. From quick tips and hacks to more long-term strategies, these posts offer a variety of valuable insights to help you boost your sales productivity. Continue reading “15 Essential Blog Posts About Sales Productivity”
Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Why? Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.
By definition, customer engagement is the continued relationship between a brand and its customers. Much like a romantic relationship, customer engagement requires consistent communication, nurturing, and attention. Here’s what modern marketer’s think of customer engagement: Continue reading “The Marketer’s Guide to Customer Engagement [Infographic]”
Are you looking for a date this Valentine’s Day? Or maybe you’re looking to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date! Continue reading “For the Love of Marketing – A Guide to Date Night [Infographic]”
Successful sales professionals know exactly who to target, how to engage with them, and most importantly, how to close the deal. They build deep connections with their prospects by initiative relevant conversations and sending targeted content. This in turn develops into a trusting relationship.
So just in time for Valentine’s Day-a day spent celebrating relationships, we give you the following infographic: Sales is a Love Affair: How to Target, Engage, and Score.
B2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal (source). Yet, a staggering 80% of marketers also say their lead generation efforts are only slightly or somewhat effective (source).
So we’ll pose this question: How can marketers quickly and easily improve their lead generation efforts? We say, go straight to the source—your lead generation landing pages. With just a few small adjustments, you can increase your conversion rate and generate more leads overnight. Continue reading “7 Ways to Optimize Your Lead Generation Landing Pages”
It’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to.
The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy.
In today’s post, we give you the scoop on Facebook’s new algorithm, and we prepare you for the impending change. Keep reading! Continue reading “Facebook’s New Algorithm and Your B2B Marketing Strategy”
Have you ever felt your productivity slipping, despite the fact that you’re putting in the same amount of effort you always have? Have you ever wondered, “If I’m working as hard as before, why I am accomplishing less?”
If you answered yes to the questions above, your sales process may be out of date. Strategies that worked five years ago just aren’t as effective now—and if you don’t abandon your bad habits, your sales productivity will suffer.
Keep reading for our top six outdated sales techniques, and learn how to remove them from your workflow and boost your day-to-day productivity. Continue reading “6 Outdated Sales Techniques That Hurt Your Productivity”
Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The sentiment here is clear: Task preparation is just as important as task execution. To achieve success in the B2B sales world, this is a rule you must live by.
Consider this: only 13% of buyers feel like salespeople understand their needs (source). Now, if you’re a sales rep, this statistic might leave you scratching your head. Why do so many buyers feel misunderstood? And, how can you remedy this issue? Continue reading “The Sales Rep’s Guide to Prospect Research”
On December 2nd, 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool.
7 years later, sales professionals are still debating the merits of social selling. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack? We say, it all depends on how you use it.
The Trouble with Twitter as a Sales Tool
Continue reading “The B2B Sales Rep’s Guide to Twitter”