11 Ways to Improve Your Website with Artificial Intelligence

artificial intelligenceArtificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late.  The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately.

Early on in the days of artificial intelligence, this idea of automation seemed threatening to the human workforce. But, we’re of the mindset that AI simply enables humans to do better, more informed work. As it turns out, most businesses agree. Consider these statistics (source): Continue reading “11 Ways to Improve Your Website with Artificial Intelligence”

48 Shocking Social Selling Statistics

social selling statisticsThere’s no way around it: Social media has drastically changed the way modern companies do business. As a society, our constant need to be connected has expanded our pool of potential customers and made them infinitely more reachable.

But, what do you really know about social selling? The truth is, most sales reps haven’t received any formal training in this area. This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue.

Continue reading “48 Shocking Social Selling Statistics”

B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

b2b blog postIt’s that time again. If you’re a regular reader of our B2B blog, you already know the drill. But, for the newcomers, welcome! Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more!

Let’s get into it.

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20 Motivational Sales Quotes to Empower Your Team

motivational sales quotesAs any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone. So the question is – where do we find the inspiration to climb out of these sales motivation slumps? Often, it’s helpful to listen to the wise words of those who have already achieved great success.

If you’re dragging today and can’t seem to drum up the motivation to get going, we’re here to help. We’ve put together a list of the 20 most motivational sales quotes. These quotes cover everything from general motivation to sales strategy, and they’re words to live by for any sales professional. Continue reading “20 Motivational Sales Quotes to Empower Your Team”

15 Essential Blog Posts About Sales Productivity

sales productivityIf you’re a regular reader of our blog, you’ve seen quite a bit about sales productivity in the last few weeks. And for good reason—sales productivity is the theme of our 2018 Growth Acceleration Summit! So, to get you in the right frame of mind and prepare you for our upcoming event—we’re giving you 15 of the best blog posts about sales productivity.

This list includes some of our own blog posts, as well as some great posts from other businesses. From quick tips and hacks to more long-term strategies, these posts offer a variety of valuable insights to help you boost your sales productivity. Continue reading “15 Essential Blog Posts About Sales Productivity”

A Guide to Customer Engagement [Infographic]

customer engagement infographicCustomer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Why? Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company.

By definition, customer engagement is the continued relationship between a brand and its customers. Much like a romantic relationship, customer engagement requires consistent communication, nurturing, and attention.  Here’s what modern marketer’s think of customer engagement: Continue reading “A Guide to Customer Engagement [Infographic]”

For the Love of Marketing – A Guide to Date Night [Infographic]

date night infographicAre you looking for a date this Valentine’s Day? Or maybe you’re looking to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date! Continue reading “For the Love of Marketing – A Guide to Date Night [Infographic]”

Sales is a Love Affair: How to Target, Engage & Score [infographic]

valentines day infographicSuccessful sales professionals know exactly who to target, how to engage with them, and most importantly, how to close the deal. They build deep connections with their prospects by initiative relevant conversations and sending targeted content. This in turn develops into a trusting relationship.

So just in time for Valentine’s Day-a day spent celebrating relationships, we give you the following infographic: Sales is a Love Affair: How to Target, Engage, and Score.

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7 Ways to Optimize Your Lead Generation Landing Pages

lead generation landing pagesB2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal (source). Yet, a staggering 80% of marketers also say their lead generation efforts are only slightly or somewhat effective (source).

So we’ll pose this question: How can marketers quickly and easily improve their lead generation efforts? We say, go straight to the source—your lead generation landing pages. With just a few small adjustments, you can increase your conversion rate and generate more leads overnight. Continue reading “7 Ways to Optimize Your Lead Generation Landing Pages”

Facebook’s New Algorithm and Your B2B Marketing Strategy

facebooks new algorithmIt’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to.

The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy.

In today’s post, we give you the scoop on Facebook’s new algorithm, and we prepare you for the impending change. Keep reading! Continue reading “Facebook’s New Algorithm and Your B2B Marketing Strategy”