As email marketers in the B2B environment, we’re tasked with making it less and less cumbersome for recipients to open and click our emails. Today’s customers hold more and more power, since email clients and technology allow them to create their own unique experiences online. So the faster they can get their content, the better. Read More
Are you looking for a date this Valentine’s Day or to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date!
Check out the infographic below to learn more:
Successful sales professionals know exactly who to target, how to engage them, and how to close the deal. They build deep connections by holding relevant conversations and sending targeted content, developing a trusting, loving relationship.
Did you know?
- Only 20% of sales people add value to buyer conversations
- Leads who are nurtured with targeted content produce a 20% increase in sales opportunities
- Relevant emails drive 18x more revenue than broadcast emails
Check out the infographic below for the steps on how to successfully target, engage, and score with your leads and prospects:
As a sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Read More
There’s an overwhelming amount of marketing advice out there. So how do you sort through the noise and figure out what really works?
At ZoomInfo, we’ve done a lot of the legwork for you. Read More
Here at ZoomInfo, the sales team often hears in conversations with folks who are evaluating B2B contact data providers that the “cost-per-record” is a large influencing factor, if not the most important factor, to decide where they decide to invest their sales and marketing budget.
We challenge you to think about how the financial impact of the records you invest in goes much further than the up-front cost of each record. There is often a forgotten expense that doesn’t show up on the invoice; let’s explore. Read More
ZoomInfo is sponsoring AA-ISP Inside Sales 2016 in San Francisco, CA on February 18. If you’re attending, come chat with our team! Read More
Stop wasting money on every sponsorship that comes across your desk. It’s time to focus on field marketing and create a more targeted event strategy. Read More
ZoomInfo is sponsoring the B2B Content2Conversion Conference in sunny Scottsdale, AZ from February 15-17. If you’re attending, come chat with our team!
And if you haven’t registered yet, use the promo code C2CREFZoomInfo for a $400 discount. Read More
The shipping industry is fraught with new challenges every day: labor shortages, technology gaps, and more. Though, it’s not all bad news. The logistics industry as a whole has reported growth across the world. But to ensure even more growth in the New Year, managers need to stay on top of these developing challenges.