Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications.
This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more.
Let’s get into it! Continue reading “B2B Blog Post Round-Up: Content, Prospect Expectations & More”
If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. If you’re not, allow us to introduce you. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt.
Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500. He’s created five multi-million dollar companies and is a 7th-generation entrepreneur. On top of his professional resume, Jay is an avid tequila collector and a certified barbecue judge. Continue reading “4 Reasons Marketers Love Jay Baer”
Source of hire—its arguably the most important recruiting metric, yet often the least understood. In fact, 96% of recruiters say source of hire is an important metric, but 60% of them rated the metric as less than 90% accurate (source).
So that begs the question, why is source of hire so important– and why do so many recruiters get it wrong? And, how can we improve the accuracy of our source of hire data? Continue reading “Source of Hire: The Key to Successful Recruiting”
As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising.
Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. While traditional advertising purchases involve RFPs, estimates, and face-to-face interaction, programmatic advertising relies on technologies and algorithms to buy online ad space. Continue reading “Programmatic Advertising for Beginners”
If business were basketball, your technology stack would be a strong contender for MVP. While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team.
Today we introduce you to your 2018 Marketing Madness starting lineup. Continue reading “Marketing Madness 2018: Your Starting Lineup [Infographic]”
So you’ve heard the news—the General Data Protection Regulation—or GDPR—goes into effect on May 25th, 2018. But, what does GDPR really mean for you, your business, and your customers? If you’re still not sure, today’s blog post is for you.
Keep reading as we break down some of the biggest questions surrounding GDPR and give you important pointers about GDPR compliance. Continue reading “Your Guide to the GDPR: A Comprehensive FAQ”
Today is International Women’s Day—a day that celebrates the social, economic, cultural, and political achievement of women all over the world. To commemorate International Women’s Day, we thought we’d highlight some of today’s most influential women in business, and share their message of empowerment.
From entrepreneurs to CEOs, to engineers, to world-renowned thought leaders– these women are some of the most admired executives and experts in their industries. Continue reading “25 Quotes from the Most Influential Women in Business”
Although the new year has come and gone, it’s time to check in on any resolutions you set. Whether you resolved to eat healthier or to schedule a few extra workouts each week, it’s important to stop and evaluate your progress every now and then.
The same can be said for those marketers and sales professionals who resolved to keep their business database healthy. Have you kept your promise, or has database maintenance fallen from your list of priorities?
Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. In fact, an unhealthy database can wreak havoc on your business initiatives. Consider these statistics: Continue reading “Your Guide to a Healthy Contact Database [Infographic]”
It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing (source). This disconnect between departments often happens when alignment between the two teams is less than stellar.
Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Consider these statistics (source): Continue reading “Can Your Marketing Team Increase Sales Productivity?”
Today’s customers are faced with hundreds of different buying options. While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Think about it: When a consumer is constantly presented with hundreds of different brand messages, how can you cut through the noise to capture their attention? Enter, personalization.
For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. In fact, for many brands, personalized messaging is the number one factor that impacts marketing success. Don’t believe us? Consider these statistics (source): Continue reading “4 Key Considerations for More Personalized Marketing”