Due to the legal issues with compliance, many advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. So whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.
Read on for the top 6 marketing solutions for financial advisors!
How can you determine if a lead is truly sales-ready? If you’re not sure, it’s time to adjust your lead management strategy. After all, putting together killer lead generation content isn’t enough. Without an effective follow-up process in place, your hard-earned leads will just sit in your CRM, gathering dust. And by the time you think to reach out again, it will already be too late. So what can you do? Read More →
When it comes to content marketing, there is nothing B2B marketing professionals love more than webinars – and for good reason. Whether you’re trying to attract new prospects, or keep your existing customers engaged, webinars can have a huge impact on your bottom line.
Fact: Your company’s email program will only ever be as good as your contact database.
No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations. Slowly but surely, you’ll be left with inaccurate and unreliable data.
If you aren’t diligent about database maintenance, you’ll run your email marketing program into the ground.
So how do you grow your email list while combating rapid data decay? Fear not—we’ve put together a list of the five best ways to keep your database full and accurate.
Aligning sales and marketing should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Check out these 20 sales and marketing statistics:Read More →
In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months.
Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies (source).
If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue.
If your company isn’t blogging—it’s time to start. Not convinced? Check out these numbers:
Just as you need a healthy body to perform your best, your marketing team needs a healthy database to drive results. To keep both your body and your marketing database healthy, you need to have the right mindset, stay committed, and work with a comprehensive plan. Not sure if your database is in need of a lifestyle change? Check out our infographic to find out!
In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams (source).
As social media continues to grow, the need for a social media manager has grown as well. In 2010, a search for social media managers on Indeed.com returned 7,100 results. Today, that number has sky-rocketed to over 24,000 open positions.
In today’s post, we explain why so many B2B organizations are choosing to hire a social media manager.