9 Great Examples of B2B Brand Storytelling

b2b brand storytellingNothing captivates an audience like a great story– no matter what industry you work in. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level.

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. The reason is obvious– it’s slightly more difficult to engage your audience emotionally when you’re selling complex solutions to businesses, rather than flashy products to individual consumers. Continue reading “9 Great Examples of B2B Brand Storytelling”

The Attendee’s Guide to B2B Event Preparation

b2b event preparationIndustry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees must be sure they’re prepared ahead of time.

So, if you’re planning to attend a work event in the near future, keep reading. Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Let’s get into it! Continue reading “The Attendee’s Guide to B2B Event Preparation”

15 Social Selling Quotes to Inspire Your Sales Efforts

social selling quotesSocial media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness.

But, take one look at these statistics and you’ll see that social selling produces serious results (source): Continue reading “15 Social Selling Quotes to Inspire Your Sales Efforts”

Using Artificial Intelligence to Recruit Top Talent

artificial intelligence recruitingFact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC (source). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge.

Yet, as talk of AI grows, more recruiting professionals have come forward to voice an underlying fear that these systems and technologies will eventually replace human recruiters and completely automate the hiring process. But, we say, recruiters have nothing to fear. In fact, AI can give recruiters a competitive advantage—allowing for a faster, more accurate approach to candidate sourcing. Continue reading “Using Artificial Intelligence to Recruit Top Talent”

8 Important Recruiting Metrics for the Modern Staffer

recruiting metricsThe modern recruiting landscape is increasingly competitive. Thanks to technological advances and the widespread use of social networking,  job applicants have a wide variety of channels and platforms at their disposal.  This means recruiters must spread their efforts across each of these channels in order to execute a successful candidate sourcing strategy.

The responsibilities of a successful recruiter have changed. It’s no longer good enough to post job listings and hope for the best. In today’s day and age, all aspects of business are data-driven—including recruitment. Modern recruiters must measure and analyze every part of their strategy. To do that, they must have access to key recruiting metrics. Continue reading “8 Important Recruiting Metrics for the Modern Staffer”

4 Foolproof Ways to Beat Price Objections

price objectionsAs a B2B sales rep, you already know objections are an unavoidable part of your job.  Yet, as we explained in a recent blog post, there are many tips and tricks sales reps can use to bypass common objections during the sales cycle.

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony (source). Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. They’re really saying, “You haven’t demonstrated the value of your product and therefore, I’m not ready to spend my money on it.”   Continue reading “4 Foolproof Ways to Beat Price Objections”

6 Tips to Build a Better Career Page for Your Organization

career pageIn today’s digital world, recruiters use a variety of platforms for candidate sourcing. But, there’s one place that nearly all applicants will end up: The career page on your company website. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% (source).

But, with the rise of social media and other recruiting platforms, many companies neglect their career page. If you haven’t looked at your career page recently, today’s blog post is for you! Continue reading “6 Tips to Build a Better Career Page for Your Organization”

Data: The Key to Account-Based Marketing Success

account based marketing dataAccount-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy (source). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable (source). You might be thinking, what does data have to do with account-based marketing?

The simple answer? Everything. Every step you take to implement ABM is fueled by data. If the data you have access to is thin, unorganized, or inaccurate, you’ll never have the insights you need to make your ABM strategy a success. Continue reading “Data: The Key to Account-Based Marketing Success”

How to Manage Expectations Around Marketing Vanity Metrics

marketing vanity metricsB2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story.

But, fear not dear marketer! If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. Continue reading “How to Manage Expectations Around Marketing Vanity Metrics”