Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago (source).
Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Continue reading “The Ultimate List of Marketing Podcasts”
Often, HR departments hire reactively— meaning they only seek to fill positions as they open up. Talent mapping, on the other hand, is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time. Essentially, talent mapping bridges the gap between a company’s goals and the personnel they must hire to reach them.
On the surface, talent mapping might seem simple, but as a company grows and evolves it can be difficult to predict future hiring needs. To execute talent mapping successfully, HR professionals must have a firm grasp on many different moving parts within a multitude of departments. Continue reading “The Definitive Guide to Talent Mapping for Recruiters”
Email marketing might not be the newest or flashiest marketing channel—but it’s one of the most effective at generating revenue and engaging your customers. The statistics speak for themselves:
- Email marketing has an ROI of 4400%, or $44 for every $1 spent (source).
- Email is the third most influential source of information for B2B audiences (source).
- 59% of B2B marketers say email is the most effective channel for revenue generation (source).
But, here’s the thing about more traditional channels like email marketing—it’s easy to adopt bad habits or outdated practices. Continue reading “6 Bad Habits Hurting Your Email Marketing Program”
Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and often the most frustrating method of sales prospecting communication—and that’s voicemail.
There’s no way around it—sales reps spend a lot of time leaving voicemails, and unfortunately, most go unanswered. Consider these statistics (source): Continue reading “7 Modern Tips to Leave a Better Sales Voicemail”
Welcome to the latest edition of our B2B blog post round-up series! Every month we feature the content ZoomInfo writers have contributed to outside publications—so if you’re up-to-date on the ZoomInfo blog posts, these additional posts should tide you over.
This month’s edition features content related to SEO vanity metrics, gaining a customer’s trust, critical marketing metrics, and so much more. Let’s get into it! Continue reading “September 2018 B2B Blog Post Round-Up”
Since the advent of the search engine, SEO tactics have been in a constant state of evolution. Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results.
In order to appeal to modern search algorithms, there are many new considerations content creators and website managers must make. One such consideration is Latent Semantic Indexing—or LSI keywords. Continue reading “A Guide to Latent Semantic Indexing and LSI Keywords”
Today’s buyers live in a world of information overload. Every day, they see countless brand messages from companies competing to win them over. So as a marketer, it’s important that you know how to cut through the noise to reach your target audience. Continue reading “20 Important Quotes about Personalization in Marketing”
As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.
If you’ve never hosted a B2B event, or if you simply want to improve your event content strategy, today’s blog post is for you. Keep reading as we teach you how to plan and execute the perfect event content strategy! Continue reading “The Definitive Guide to a B2B Event Content Strategy”
Consider this scenario– you’re taking a road trip to a destination you’ve never been before. You think you know the directions, so you take off without a map or navigation system. Before you know it, you’ve gotten lost—and wasted time and money in the process.
Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions.
Businesses are catching on to the importance of market intelligence. In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis (source). Continue reading “The Definitive Guide to Market Intelligence”
Before you roll your eyes and click away, take a deep breath. We’re not here to sell you on the effectiveness of video as a marketing tactic—if you’ve been online even once in the last five years, you’re likely already aware. Instead, we want to focus on something slightly less talked about: YouTube and video optimization.
YouTube is often referred to as a social media platform—used to share immersive, high-quality video content that educates and engages potential prospects and existing customers. But, in reality, modern YouTube is so much more than that. In fact, YouTube is the second most visited website online (source). As such, modern marketers must take note: It’s no longer enough to post the occasional video to your YouTube channel and expect results. Continue reading “How to Optimize A YouTube Channel for SEO Success”