3 Ultra-Effective Types of B2B Blog Posts

types of blog postsWhen executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads.

In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs. But, as experienced marketers know, it’s not always about what you’re saying, but rather how you say it. Whether you realize it or not, blog format can make or break the success of your B2B blogging initiatives. Continue reading “3 Ultra-Effective Types of B2B Blog Posts”

How to Develop a Corporate Social Media Policy

corporate social media policyIt’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

With the adoption of social networking as a business practice, the line between personal and professional is becoming more and more blurred. So what’s acceptable employee social media use and what’s not? Consider the following (source): Continue reading “How to Develop a Corporate Social Media Policy”

Top 10 Social Selling Tools

social selling toolsSocial selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Consider these statistics (source).

  • 78% of salespeople using social media outperform their peers.
  • Social selling generates 38% more new opportunities than traditional sellers.
  • Social selling has a 100% higher lead-to-close rate than outbound marketing.

Continue reading “Top 10 Social Selling Tools”

The Ultimate Guide to Sales Outreach [Infographic]

sales outreachIf you’ve worked in sales for any amount of time, you know how important sales outreach is. For those who aren’t as familiar, sales outreach is just what it sounds like: The process of reaching out to and engaging with prospects in a meaningful way. The appropriate sales outreach strategy can help your team close more deals and ultimately generate more revenue. 

It’s not enough to call a prospect on a whim and ask for their business. In order to successfully move your prospect through the sales funnel, salespeople need to reach out with the right message, at the right time, and in the right way. Continue reading “The Ultimate Guide to Sales Outreach [Infographic]”

B2B Blog Post Round-Up: Content, Prospect Expectations & More

b2b blog post round upWelcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications.

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more.

Let’s get into it! Continue reading “B2B Blog Post Round-Up: Content, Prospect Expectations & More”

4 Reasons Marketers Love Jay Baer

jay baerIf you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. If you’re not, allow us to introduce you. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt.

Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500. He’s created five multi-million dollar companies and is a 7th-generation entrepreneur. On top of his professional resume, Jay is an avid tequila collector and a certified barbecue judge. Continue reading “4 Reasons Marketers Love Jay Baer”

Source of Hire: The Key to Successful Recruiting

source of hireSource of hire—its arguably the most important recruiting metric, yet often the least understood. In fact, 96% of recruiters say source of hire is an important metric, but 60% of them rated the metric as less than 90% accurate (source).

So that begs the question, why is source of hire so important– and why do so many recruiters get it wrong? And, how can we improve the accuracy of our source of hire data? Continue reading “Source of Hire: The Key to Successful Recruiting”

Programmatic Advertising for Beginners

programmatic advertisingAs with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising.

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. While traditional advertising purchases involve RFPs, estimates, and face-to-face interaction, programmatic advertising relies on technologies and algorithms to buy online ad space. Continue reading “Programmatic Advertising for Beginners”

Your Guide to the GDPR: A Comprehensive FAQ

gdpr faqSo you’ve heard the news—the General Data Protection Regulation—or GDPR—goes into effect on May 25th, 2018. But, what does GDPR really mean for you, your business, and your customers? If you’re still not sure, today’s blog post is for you.

Keep reading as we break down some of the biggest questions surrounding GDPR and give you important pointers about GDPR compliance. Continue reading “Your Guide to the GDPR: A Comprehensive FAQ”