Man’s Best Friend: A New Trend in B2B Conferences and Tradeshows

b2b conferenceWhen it comes to B2B conferences, vendors are constantly looking for new and creative ways to garner the attention of attendees. It’s no longer enough to hand out a few freebies and expect prospects to want more information about your products or services. In order to stand out, a vendor must provide the customer with a memorable experience.

Recently, ZoomInfo has noticed a new trend in tradeshow tactics—play time with shelter dogs.

That’s right, dogs.   Read More

7 Steps to Improve Email Deliverability

Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention?

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve deliverability and compete in an environment where much is outside your control. Read More

4 Tips for Selling to the Social-Savvy Buyer

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions (source).

But—as B2B marketers and sales professionals—we have a lot to learn about social selling.  Case in point: Read More

3 Steps to Mastering the Art & Science of Inside Sales

inside-salesInside sales is both an art and a science. In order to succeed, you need to identify your target market, but you also need to know how to hold relevant conversations with decision makers you care about most.

Reach more of the right prospects with these inside sales strategies: Read More

The B2B Marketer’s Guide to Data Normalization

data normalizationData normalization.It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. A lot.

In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. But first, let’s define what data normalization is. Read More

The B2B Marketer’s Guide to Social Listening

social listening

By now, brands understand that a strong social media presence is made up of more than just a steady stream of content. It requires a comprehensive strategy.

Enter, social listening. For those who may be unfamiliar, social listening is exactly what it sounds like: a process of listening to online conversations between customers or potential buyers in an effort to gain valuable brand and industry insights.

Here are three quick ways you can implement social listening today: Read More

4 Ways Sales Reps Can Use Content to Close More Deals

close dealsIn a recent blog post, we examined just how effective content marketing can be at generating leads. Hint: it costs 64% less than traditional advertising and generates about three times as many leads (source).   What many fail to realize is that lead generation is just the beginning when it comes to content marketing.

Today, we’re talking to the sales reps out there. Keep reading to learn how B2B sales professionals can leverage marketing content to close more deals. Read More

Improve Your Luck with Your Lead Generation Campaigns this St. Patrick’s Day [infographic]

When you think of St. Patrick’s Day, you most likely think about getting lucky, pots of gold, leprechauns, and the color green. So how can you apply this to your lead generation campaigns to spice things up and generate more engagement and relevant leads?

  1. Incorporate data-driven marketing into your overall strategy
  2. Add green to your campaigns
  3. Apply digital marketing trends
  4. Brew up catchy subject lines
  5. Run “lucky” themed online ads

Read More

Finance’s Recruiting Problem: How to recruit – and keep – the best financial advisors

Did you know that the average financial advisor in the United States is older than 50 years old? Or that only 5 percent of advisors are younger than 30? (Source: Accenture)

In fact, research group Cerulli Associates has found that the number of financial advisors in the U.S. has fallen every year since 2010. Advising firms have been plagued by a decreasing workforce, which will only get worse, as Cerulli claims that approximately 100,000 more advisors will retire over the next decade. Corroborating this claim is Richard Stein, a partner at Caldwell Partners, who has calculated that 50% of today’s advisors will retire within the next 15 years.

If not addressed head on, a talent shortage will have far-reaching consequences. As more advisors retire, there will be fewer people to take over leadership positions which endangers not only their practice, but the wellbeing of their clients as well.

Read More