5 Surprising Habits That Hurt B2B Marketing Productivity

b2b marketing productivityThe goal of every marketing department is to get more work done faster. Yet, you may not realize that many of your habits and workflows actually hurt your overall productivity. Today we ask you to take a step back to reevaluate your day-to-day work activities. You’ll be surprised to find how much more efficient you become when you drop the habits that make you less productive.

Ready to learn how to boost your B2B marketing productivity? Keep reading. Continue reading “5 Surprising Habits That Hurt B2B Marketing Productivity”

3 Incredibly Creative B2B Marketing Initiatives

creative marketingCreativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity—what it is, what it isn’t, and how to achieve it.  But, we didn’t want to leave it at that.

We also thought it would be helpful to provide our readers with examples of truly creative marketing. So if you’re ready for some inspiration, keep reading. Continue reading “3 Incredibly Creative B2B Marketing Initiatives”

The Cost of a Bad Hire [Infographic]

bad hireA key component of organizational growth is hiring—but, if you hire the wrong candidate you can do more harm than good. Although it’s a drain on resources to replace a bad hire, that’s the least of your worries. In fact, before you even realize you’ve made a bad hiring decision, the wrong person can wreak havoc on your department’s productivity, reputation, results, and even your revenue.

Although a bad hire is an obvious annoyance, it goes beyond that. A bad hire can do real damage.  Today we use our most recent infographic to explain just how drastically the wrong person can impact your success as a company. Continue reading “The Cost of a Bad Hire [Infographic]”

Marketing Landing Pages: A Beginner’s Guide

marketing landing pagesLanding pages are a crucial component of any digital marketing campaign. Yet, they’re a source of frustration for many marketers. Consider these statistics:

  • Only 22% of businesses are satisfied with their landing page conversion rates (source).
  • Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them (source).
  • More than 20% of businesses have reported that they do not have an effective strategy for landing page testing (source).
  • Getting landing pages built and tested is among the top five challenges faced by B2B marketers (source).

Continue reading “Marketing Landing Pages: A Beginner’s Guide”

Content Mapping for Marketing Success

content mappingIf you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you already know content isn’t one-size-fits-all. Sharing the wrong content at the wrong time is a marketer’s worst nightmare. Think about it, you spend significant time and resources to craft a piece of content only for it to fall flat—or worse, annoy your audience.

So, how can you reach the right audience? How can you convert that audience into paying customers? And how can you determine what type of content is going to resonate with your prospects? Continue reading “Content Mapping for Marketing Success”

5 Reasons to Send Employees to Trade Shows and Conferences

conferencesThere’s no way around it—industry conferences and networking events are expensive. As a team manager or executive, it can be difficult to justify this expense. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business.

Keep reading for our top five reasons to send your employees to industry conferences this year! Continue reading “5 Reasons to Send Employees to Trade Shows and Conferences”

Revive Your Creativity: A Guide for Content Marketers

content marketing creativityCreativity is a tricky concept. As marketers, we all strive to be more creative—but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality?

To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. With a fresh take on creativity you’ll not only produce better marketing results but you’ll also breathe new life into your content. Keep reading. Continue reading “Revive Your Creativity: A Guide for Content Marketers”

Study Shows LinkedIn Is Oversaturated with Recruiters

linkedinNow boasting 530 million users, LinkedIn has become the go-to platform for recruiters. And this makes sense—after all, the modern workforce uses LinkedIn to publicly display every piece of information a recruiter would need to make an informed hiring decision.  It should be every recruiter’s dream, right? However, new research shows this might not be the case.

52% of hiring managers claim that passive candidate recruitment has been less effective because recruiters on LinkedIn are all competing for the same candidates (source).  Continue reading “Study Shows LinkedIn Is Oversaturated with Recruiters”

4 Lessons We Learned from Holding An Industry Event

industry eventIn 2016, after years of deliberation, ZoomInfo finally decided to hold our own sales and marketing conference—The Growth Acceleration Summit. Now, if you’ve never been part of the event planning process, let us be the first to tell you… it’s not easy. Organizing a conference from scratch requires a tremendous amount of time, planning, and coordination. It’s not for the faint of heart.

Yet, now that we’re two years in and past the growing pains—we’ve learned a lot about hosting and planning an industry event. Today, we hope you can learn from our experience as we share the four biggest lessons we’ve learned along the way. Continue reading “4 Lessons We Learned from Holding An Industry Event”

Can Former Employees Help You Find Job Candidates?

job candidatesCandidate sourcing is difficult – and according to recruiters, it’s only become more of a challenge in recent years. In fact, 65% of recruiters claim talent shortage is the biggest difficulty they face in the hiring process (source).

With social media platforms and job boards taking over the recruitment industry, there are more ways than ever to reach job candidates. But there’s one valuable resource you may be ignoring: former employees. Continue reading “Can Former Employees Help You Find Job Candidates?”