The Five Whys of Sales Development

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective lead generation strategies, we covered it all.

Trish Bertuzzi, President and Chief Strategist of The Bridge Group, was one of our speakers.

Here’s some insight into what she brought to the table in September: Read More

Get to Know Your Summit Speaker: Lauren Bailey, Factor 8

On September 12th-13th, ZoomInfo hosted a group of nationally recognized speakers to discuss all things sales and marketing at our first annual Growth Acceleration Summit. From ABM strategies to sales and marketing alignment to effective lead generation strategies, we covered it all.

Your businesses’ success relies on your sales and marketing teams working together. These speakers have seen the good, the bad and the ugly and have some tips to help you reach your year-end goals. Read More

Back-to-School: 4 Ways Sales Professionals Can Rise to the Top of Their Class

Back-to-school season is upon us! This time of year tends to bring a lot of excitement for parents, anxiety for college freshmen and sadness for younger children. But there is one common theme as the days get shorter and the nights get cooler: opportunities for success. There is something about September that feels like a new beginning and the same can apply for your career.

Did you know, the average turnover rate for a sales development representative (SDR) is just over 14 months? There are quotas to hit and a lot of pressure to perform and sell. It’s a grind; however, a brand new [academic] year is upon us! And trust us, you can excel in the world of sales. Read More

8 Things to Consider Before Buying Sales and Marketing Solutions

For years, marketing and sales have struggled with countless challenges related to making their numbers, from not generating enough leads, to market share, to customer retention, to you name it… It feels like a never-ending cycle, and what makes it worse is the influx of new SaaS-based companies claiming they have “an app for that.”

While most of these companies will address a number of the challenges that B2B marketers and salespeople face, there is no single “magic app.” It takes the right mix of them to actually reap the benefits and deliver on the ROI of the combined tool-set or platform. Read More

5 Actions to Fool-Proof Your Sales and Marketing Alignment Plan

What’s holding you back when it comes to sales and marketing alignment?

While shared technology and tools can help, sales and marketing alignment is more about mindsets and skill-sets than it is about tool-sets. Real alignment is forged by process and people, rather than technology. Of course, technology can help automate tasks, create shared reports, and remove inefficiencies and workarounds. But if you don’t have aligned mindsets and goals, with set processes in place, your efforts to accelerate revenue growth by aligning sales and marketing efforts will crash and burn. Read More

7 Sales Lessons Learned from Game of Thrones

Six seasons have already passed, as we’ve followed the epic tale of seven noble families who are vying for the Iron Throne. Now, it’s all about the lucky number seven for HBO’s fantasy hit, Game of Thrones. In recent events, HBO announced that the seventh season will have seven episodes released in the summer of 2017. Though personally, I think it’s unlucky that we have to wait until next year to continue the journey with them.

To help the time go by a little faster, ZoomInfo put together seven sales lessons you can learn from Game of Thrones. Although there is no actual Iron Throne, the business world can be just as mythical as the land of Westeros. And understanding the influence of politics can be just as important as the Hand of the King. Because when you play the game, you win or you die. Read More

How Marketing Can Efficiently Scale Lead Generation Results

With ZoomInfo’s first annual Growth Acceleration Summit only a month away, I’ve been thinking about simple hacks that can help organizations achieve profitable growth.

Now, I’m not a salesperson. I’ve never had a quota or owned a pipeline. But as a marketer, I’m constantly working alongside sales. And whenever growth comes up, without fail, someone will refer to the acronym A.B.C., or “always be closing.”

Meanwhile, my fellow marketing professionals have developed their own spin, “always be creating.” Read More

Going for Gold: What You Can Learn About B2B Sales and Marketing from the 2016 Olympics

The excitement of the Summer Olympics only comes around every four years. So all eyes have been glued to the TV this past week – and for good reason. It requires blood, sweat, tears and a lifetime of training for these top athletes to reach their full potential and compete at an elite level. Thankfully, you can realize your company’s growth potential with a lot less effort. I’ll explain more in the post below. Read More