We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions (source).
Inside sales is both an art and a science. In order to succeed, you need to identify your target market, but you also need to know how to hold relevant conversations with decision makers you care about most.
Reach more of the right prospects with these inside sales strategies: Read More
Data normalization.It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. A lot.
In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. But first, let’s define what data normalization is. Read More
By now, brands understand that a strong social media presence is made up of more than just a steady stream of content. It requires a comprehensive strategy.
Enter, social listening. For those who may be unfamiliar, social listening is exactly what it sounds like: a process of listening to online conversations between customers or potential buyers in an effort to gain valuable brand and industry insights.
Here are three quick ways you can implement social listening today: Read More
In a recent blog post, we examined just how effective content marketing can be at generating leads. Hint: it costs 64% less than traditional advertising and generates about three times as many leads (source). What many fail to realize is that lead generation is just the beginning when it comes to content marketing.
Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. When compromised by dirty data, your entire business will feel the impact. In fact, more than 40% of business objectives fail due to inaccurate data (source).
When you think of St. Patrick’s Day, you most likely think about getting lucky, pots of gold, leprechauns, and the color green. So how can you apply this to your lead generation campaigns to spice things up and generate more engagement and relevant leads?
- Incorporate data-driven marketing into your overall strategy
- Add green to your campaigns
- Apply digital marketing trends
- Brew up catchy subject lines
- Run “lucky” themed online ads
Did you know that the average financial advisor in the United States is older than 50 years old? Or that only 5 percent of advisors are younger than 30? (Source: Accenture)
In fact, research group Cerulli Associates has found that the number of financial advisors in the U.S. has fallen every year since 2010. Advising firms have been plagued by a decreasing workforce, which will only get worse, as Cerulli claims that approximately 100,000 more advisors will retire over the next decade. Corroborating this claim is Richard Stein, a partner at Caldwell Partners, who has calculated that 50% of today’s advisors will retire within the next 15 years.
If not addressed head on, a talent shortage will have far-reaching consequences. As more advisors retire, there will be fewer people to take over leadership positions which endangers not only their practice, but the wellbeing of their clients as well.
Content marketing is no longer just a strategy, it’s a necessity. In fact, the vast majority of B2B marketers—93% to be specific—have welcomed content marketing over traditional advertising in recent years (source).
The reason for this rise in popularity is clear: with access to product reviews, tutorials, and industry research, today’s buyers can educate themselves throughout the buying process. Read More
For the typical B2B organization, sales and marketing alignment is the ultimate goal. Yet, in most companies, the two departments operate independently—causing frustration and resentment on both sides.
If you’re struggling with sales and marketing alignment, here are a few compelling reasons to get these teams on the same page: