How to Solve 4 Marketing Automation Problems Using B2B Data

Marketing automation tools are designed to be simple and user-friendly. So in theory, they should help you streamline the lead generation process from start to finish. But unfortunately, that doesn’t always happen.

Maybe you’re sending the wrong content to the wrong contacts. Maybe you’re asking for too much information on web forms. Or maybe you’re facing a different problem altogether, which is hurting the quality of your campaigns, and impacting your ability to follow up with leads until they convert.

We understand these frustrations and are here to help. The experts at ZoomInfo put together this infographic to help you maximize conversion rates by dealing with common issues, such as B2B data decay and partial profiling. Read More

3 Reasons to Attend the Growth Acceleration Summit

Mark your calendars! We’re excited to announce that registration is now open for the inaugural Growth Acceleration Summit on September 13 at the Revere Hotel in Boston, MA. This can’t miss event will bring professionals from around the nation together for inspiring keynotes, educational sessions, and a lot of networking.

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How to Build a Technology Stack that Solves the 3 Biggest Sales Problems

The new digital world has fragmented the sales funnel. The irony? We’re now much more connected, but decision makers are harder than ever to reach.

To combat this, companies are investing in sales solutions to help sales development representatives (SDRs) identify, connect with, and transition qualified prospects into opportunities. In fact, according to Docurated, organizations plan to spend between $20,000 – $24,000 per salesperson on technologies that maximize productivity and effectiveness. However, because each tool is so different by nature, a one-size-fits-all solution does not exist. Instead, organizations are turning to “sales technology stacks.”

Here at ZoomInfo, we’ve combed over a number of studies to identify the three most prevalent issues sales reps face, and how each impacts your technology selection. Read More

4 B2B Data Management Tips to Help You Convert More Leads

How can you determine if a lead is truly sales-ready? If you’re not sure, it’s time to adjust your lead management strategy. After all, putting together killer lead generation content isn’t enough. Without an effective follow-up process in place, your hard-earned leads will just sit in your CRM, gathering dust. And by the time you think to reach out again, it will already be too late. So what can you do? Read More

The Anatomy of a Successful B2B Lead Generation Email

B2B lead generationLove it or hate it, email marketing is not going anywhere any time soon. In fact, it’s still one of the best and most cost-effective ways to generate high-quality leads for your sales team. That is, as long as you have the right strategy in place.

And while we certainly don’t recommend sending out the same cookie cutter email to all your potential buyers, there are a few best practices, which can be applied to almost any campaign. Read More

How to Improve Lead Generation with Marketing Data

Driving a lot of traffic to your landing page might seem impressive. But if no one actually fills out your lead form, what’s the point?

Remember, conversions – not clicks – are the end goal, here. So if you want to improve lead generation efforts, you need to ensure that all landing pages have been optimized for your target market.

With that in mind, here are three tips to help you improve lead generation with marketing data:

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What’s Your Niche? The Top 5 Niches for Financial Advisors

With the addition of robo-advisors and nearly 300,000 advisors crowding the financial sector, differentiation is the key to growing your business (Source: Cerulli Associates). Determining a niche and becoming an expert within it will require hard work and data-driven marketing tactics to successfully build your reputation.

In fact, only 30% of American workers are currently working with a financial advisor, which leaves plenty of room for specialized advisors to grow their market share. Continue reading to learn more about areas of potential growth for financial advisors today. Read More

Why B2B Contact Data Is the Secret Sauce to Data-Driven Marketing Success

In partnership with Ascend2, ZoomInfo conducted a study in which 234 marketing professionals were surveyed to find out how successful data-driven marketing has become in practice. Unfortunately, only 33% of respondents recognized their data-driven marketing strategy as “very successful.”

The reason for this varies from team to team; however, “improving data quality” and “integrating data across platforms” were cited as two of the top two obstacles. And while data management solutions can help to some extent, integrating other types of data between disparate B2B solutions tends to get real messy, real fast.

The result? Marketing professionals are left in a tug of war, as they struggle to compile insights about channel performance and create plans that strengthen results. We can all agree that this is hardly efficient. But the real problem is that this framework for data analysis emphasizes strategy and marginalizes the audience. This is backwards. Make no mistake: even the best marketing campaigns are rendered ineffective if they never reach the right leads. Read More

5 Ways Recruiters Can Embarrass Their Company

Whenever you’re in an outward facing position, there’s always the chance your missteps can come to have a negative impact on your company’s reputation. Before you know it, clients will begin to steer clear of your company for your unprofessional way of doing business. And especially with the transparency of Glassdoor and Yelp reviews, every touch point with a candidate needs to be a positive one.

To help maintain your good reputation, here are the top 5 recruiting mistakes to avoid: Read More

5 Tips to Run More Effective Lead Generation Webinars

You’ve set the date. You’ve found a speaker. Now comes the hard part: getting people to actually attend your upcoming webinar.

In an ideal world, an interesting topic would be enough to guarantee success. But unfortunately, that isn’t the case. Webinars fail for a number of reasons, so if you hope to capture – and maintain – your audience’s attention, you need to have a set plan in place, and an idea of how to overcome the roadblocks. Read More