The B2B Sales Rep’s Guide to Building Trust Quickly

b2b sales

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your prospects be any different?

In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Yet, it’s easier said than done. In fact, only 3% of buyers trust sales reps (source). Continue reading “The B2B Sales Rep’s Guide to Building Trust Quickly”

5 Must-Follow B2B Sales Influencers

sales influencersIn a recent post, we explored the qualities that made someone an influencer. We also introduced you to some of our favorite B2B marketing influencers—including the socially-savvy Ann Handley, Joe Chernov and Joe Pullizi, just to name a few.

However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere; the B2B sales arena has a few social celebs of its own. Wondering who they are? Well, you’re in luck! In today’s post, we’ve compiled a list of the top sales influencers on our radar. Check them out! Continue reading “5 Must-Follow B2B Sales Influencers”

Catch Them if You Can: Passive Candidate Edition [Infographic]

passive candidatesHiding behind office doors and computer screens, the passive candidate is hard to find and tougher to catch. Yet with the right tools and mindset, it’s possible to track down this elusive prospect.

How? By thinking like one! Luckily for you, we’ve gathered the clues you’ll need to get inside the mind of your passive prospects. It’s time to get out there and catch them… if you can. Continue reading “Catch Them if You Can: Passive Candidate Edition [Infographic]”

B2B Blog Post Round Up: Buyer Personas, User-Generated Content, and More!

b2b bloggingIf you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts.

In our first blog post round up we covered data-driven public relations, customer-centric business strategies, content marketing, social media, and much more. Continue reading “B2B Blog Post Round Up: Buyer Personas, User-Generated Content, and More!”