Automated Database Maintenance: The Future of Data Hygiene

data hygieneOur stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own.  Think about it, without contact information, how would you sell, market, or provide quality customer service? The short answer is—you wouldn’t be able to.

If you’re like most modern companies, you already have access to some sort of contact database. But, collecting data and having access to it is only one small step toward data-driven success. Data quality and cleanliness is where the real power lies. Continue reading “Automated Database Maintenance: The Future of Data Hygiene”

4 Ways to Refresh Your Stale B2B Social Media Presence

b2b social mediaLet’s face it, in B2B marketing it’s easy to let your B2B social media accounts grow stale and outdated. With the social media landscape constantly evolving, and with so many other marketing responsibilities to juggle, many brands get complacent and fail to keep their social media strategy fresh.

However, it is important to recognize when you’ve gotten complacent and what updates you need to make to get back on track. Continue reading “4 Ways to Refresh Your Stale B2B Social Media Presence”

The Impact of Bad Data on B2B Sales

b2b salesWhether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue.  The impact of bad data, however, can range from one lost account to catastrophic revenue loss.

Last week we discussed how low quality data can significantly lower the effectiveness of your marketing campaigns. If you haven’t read that post yet, you can do so here: B2B Marketing Meltdown: The Impact of Bad Data. Continue reading “The Impact of Bad Data on B2B Sales”

9 Can’t-Miss Moments from Dreamforce 2017

dreamforce 2017Last week, nearly 170,000 business professionals touched down in sunny San Francisco, CA for the largest and most anticipated tech conference of the year, Dreamforce 2017.

This event features daily keynotes presented by some of the most reputable speakers in the world, hands-on workshops where attendees are able to fine-tune their skills, expert panels for discussing industry trends, late night networking parties, and even a headlining concert. The Dreamforce fun never stops. Continue reading “9 Can’t-Miss Moments from Dreamforce 2017”

A B2B Marketing Thanksgiving [Infographic]

b2b marketing thansgivingThe B2B marketing landscape is an exciting place to be—the constant stream of new tools and technologies, ever-changing buzzword tactics and strategies, and of course innovative, advanced ways to reach customers and prospects. Exciting as it is, it can also be enough to make a person’s head spin.

As marketers, it’s easy to become so burnt out that we forget to stop and appreciate the things that make our jobs a little easier. That’s why we put together the following infographic—to show you the top six things we’re thankful for this year. Continue reading “A B2B Marketing Thanksgiving [Infographic]”

26 Personalization Statistics for the B2B Marketer

personalized marketingIn today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition.

Luckily, as technology advances, it’s easier for marketers to personalize their efforts. Today, we show you 26 statistics that prove the importance of personalized marketing. Keep reading! Continue reading “26 Personalization Statistics for the B2B Marketer”

12 B2B Sales Questions to Close Deals Faster

b2b salesWhen it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line.   If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. But this is often easier said than done.

Good questions and the answers they produce can make a huge difference in your ability to close a deal.  So keep reading as we provide you with our top 12 questions to close deals faster. Continue reading “12 B2B Sales Questions to Close Deals Faster”

Expand Your B2B Brand Reach: A Beginner’s Guide

b2b brand

Imagine you’re the owner of a jewelry shop and you have the highest-quality items around—but you stash them away, in a back room, out of sight. It’d be pretty obvious why your business wasn’t making any sales.

Unfortunately, this is the mistake that many businesses make on the web. Of course, no brand intends to hide from their prospects. But, with an unfocused or outdated digital marketing strategy, that’s precisely what happens. Continue reading “Expand Your B2B Brand Reach: A Beginner’s Guide”