7 Best Practices for Successful Event Branding

event brandIn an age where digital messaging heavily influences the way we communicate, it should come as no surprise that in-person professional events continue to be a mainstay marketing solution for companies.

According to the 2018 Event Marketing Benchmarks Report that surveyed over 400 mid- to senior level event marketers, 95% of respondents state that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world (source). Continue reading “7 Best Practices for Successful Event Branding”

How to Boost Organic Traffic to Your B2B Blog

organic trafficSearch engine optimization—or SEO—is an essential component of any online marketing strategy. After all, more and more users are turning to Google and other search engines to research companies and products. As a result, the visibility of your company’s website is critical to the success of your brand.

And, it’s no secret– B2B blogging is a key contributor to a successful SEO strategy. Consider these statistics: Continue reading “How to Boost Organic Traffic to Your B2B Blog”

5 Ways Your Sales Reports Are Hurting Your Business

sales reportsReporting allows sales professionals and managers to stay on top of their team’s performance, uncover key insights about customers and the sales cycle, and develop new strategies to increase the effectiveness of their entire sales organization.

But, there’s a downside to sales reporting too. If you don’t take the right approach, your sales reports can be a waste of time– or worse, they can inspire poor decision-making and negatively impact many aspects of your business. Continue reading “5 Ways Your Sales Reports Are Hurting Your Business”

Your Guide to Personalized Marketing [Infographic]

personalized marketing infographicIn the modern marketing landscape, personalized marketing has quickly become the gold standard. Here’s why: Prospects and customers have access to a wide variety of content online and as a result, companies must take extra steps to make sure their content is seen first.

Personalized marketing content is inherently more engaging, more relatable, and ultimately, more successful than other types of content. For this reason, the experts at ZoomInfo put together the following infographic. Continue reading “Your Guide to Personalized Marketing [Infographic]”

How to Conduct a Win/Loss Analysis in B2B Sales

win loss analysisA win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue.

In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas (source): Continue reading “How to Conduct a Win/Loss Analysis in B2B Sales”

Increase Sales Forecast Accuracy and Speed Up Your Pipeline

sales forecast accuracyAre your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? If you answered yes to any of these questions, you’re not alone.

In fact, less than half of all forecasted sales opportunities actually result in a sales win. Just under a third result in a competitive loss, and nearly a quarter result in the prospect deciding to do “nothing” (source). Needless to say, this paints a less-than-promising picture of sales forecast accuracy. Continue reading “Increase Sales Forecast Accuracy and Speed Up Your Pipeline”

Our 5 Favorite Blog Posts From Neil Patel

neil patelDigital marketing expert, Neil Patel, is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications.

On top of that, Neil was named a Top 100 Entrepreneur under the age of 30 by President Obama and a Top 100 Entrepreneur under the age of 35 by the United Nations. Neil’s agency was founded in 2017 but already has six offices, 46 employees, and 1.1 million monthly blog readers. We could continue, but instead, we’ll let you see why Neil is so great for yourself! Continue reading “Our 5 Favorite Blog Posts From Neil Patel”

How to Avoid the Biggest Hiring Mistakes in 2018

hiring mistakes

Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics (source):

  • 80% of employee turnover is due to bad hiring decisions.
  • 39% of businesses report a decrease in productivity due to a bad hire.
  • 41% of businesses estimate the cost of a bad hire to be over $25,000.

As you can see, hiring the wrong person can be extremely detrimental to your organization. For this reason, it’s important that you recognize and correct any errors or bad habits that currently impede your hiring process. Continue reading “How to Avoid the Biggest Hiring Mistakes in 2018”

The Marketer’s Guide to Lead Qualification

lead qualificationIn marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified (source).

This statistic highlights a huge discrepancy. As a marketer, how do you know if a lead is truly ready to buy? And, how can you generate more high-quality leads for your sales team? We say the solution to your lead generation problems lies within your lead qualification process. Continue reading “The Marketer’s Guide to Lead Qualification”