In partnership with Ascend2, ZoomInfo conducted a study in which 234 marketing professionals were surveyed to find out how successful data-driven marketing has become in practice. Unfortunately, only 33% of respondents recognized their data-driven marketing strategy as “very successful.”
The reason for this varies from team to team; however, “improving data quality” and “integrating data across platforms” were cited as two of the top two obstacles. And while data management solutions can help to some extent, integrating other types of data between disparate B2B solutions tends to get real messy, real fast.
The result? Marketing professionals are left in a tug of war, as they struggle to compile insights about channel performance and create plans that strengthen results. We can all agree that this is hardly efficient. But the real problem is that this framework for data analysis emphasizes strategy and marginalizes the audience. This is backwards. Make no mistake: even the best marketing campaigns are rendered ineffective if they never reach the right leads. Read More
Whenever you’re in an outward facing position, there’s always the chance your missteps can come to have a negative impact on your company’s reputation. Before you know it, clients will begin to steer clear of your company for your unprofessional way of doing business. And especially with the transparency of Glassdoor and Yelp reviews, every touch point with a candidate needs to be a positive one.
To help maintain your good reputation, here are the top 5 recruiting mistakes to avoid: Read More
You’ve set the date. You’ve found a speaker. Now comes the hard part: getting people to actually attend your upcoming webinar.
In an ideal world, an interesting topic would be enough to guarantee success. But unfortunately, that isn’t the case. Webinars fail for a number of reasons, so if you hope to capture – and maintain – your audience’s attention, you need to have a set plan in place, and an idea of how to overcome the roadblocks. Read More
Recruiting is a competitive industry, and it’s not uncommon for one company to partner with multiple recruiting agencies. But if you want to become your client’s trusted talent partner and ensure you retain their business year after year, you’ll need to move away from “quick wins” and focus on long-term strategy.
To help you get started, here are 5 ways recruiters can improve client retention: Read More
Far too often, marketing and sales teams expect qualified leads to proactively find their company’s solution online, and raise their hands for help. This strategy can work, especially in today’s digital world. That being said, if you’re looking to achieve exceptional growth, you need to marry inbound and outbound strategies.
In order to do so, many companies are turning to B2B contact data providers, which can help them eliminate the guesswork and reach more of the right contacts within their target market.
But before we get too far ahead of ourselves, let’s discuss vendor selection. Read More
If someone sees an email that isn’t from their friends, family, or coworkers, what makes them click on it? The answer isn’t always clear-cut, which poses a problem for email marketers, who are tasked with getting them to do just that.
And given how many emails the average person receives, it might seem like the odds are against you. In fact, it’s tempting to shrug your shoulders and say the results are out of your control. But trust us – if you follow these campaign optimization best practices, you can increase your open rates. Read More
On June 2, 1935 Babe Ruth announced his retirement from baseball. By the age of 40 he had become an American hero, an example of athletic prowess and a legend in his own lifetime.
Ruth introduced a whole new style of sportsmanship into the big leagues and there are many lessons on innovation and leadership that we can learn from him. I’ll explain more in the post below. Read More
Managing clients can be tough. Though not usually intentional, pressures from deadlines and budget can cause even the most well-meaning clients to turn into a thorn in your paw. You might feel inclined to do your best to meet their needs, but beware. Putting your own team through the wringer because of your clients’ ineptitude is one of the fastest ways to encourage your best employees to jump ship. Stand up for yourself, your agency, and your staff if you want to prevent churn.
To help keep your employees happy and sane, read on for the top 6 ways marketing agencies can improve client relations:
Lead generation can be scary. You put a ton of time and effort into each campaign, and still might not get as many responses as you’d hoped for. Maybe you’re reaching out to the wrong contacts. Maybe your content isn’t relevant. Or maybe it’s something else.
At ZoomInfo, we understand these fears, and are here to help. Read More
Join ZoomInfo in Nashville for the SiriusDecisions 2016 Summit from May 24-27. Not only is ZoomInfo sponsoring this year, but we’ll also be passing out sweet swag, hosting the ultimate after-party, and setting up 1:1 meetings throughout the Summit. Read More