Marketing Landing Pages: A Beginner’s Guide

marketing landing pagesLanding pages are a crucial component of any digital marketing campaign. Yet, they’re a source of frustration for many marketers. Consider these statistics:

  • Only 22% of businesses are satisfied with their landing page conversion rates (source).
  • Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them (source).
  • More than 20% of businesses have reported that they do not have an effective strategy for landing page testing (source).
  • Getting landing pages built and tested is among the top five challenges faced by B2B marketers (source).

Continue reading “Marketing Landing Pages: A Beginner’s Guide”

Content Mapping for Marketing Success

content mappingIf you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you already know content isn’t one-size-fits-all. Sharing the wrong content at the wrong time is a marketer’s worst nightmare. Think about it, you spend significant time and resources to craft a piece of content only for it to fall flat—or worse, annoy your audience.

So, how can you reach the right audience? How can you convert that audience into paying customers? And how can you determine what type of content is going to resonate with your prospects? Continue reading “Content Mapping for Marketing Success”

5 Reasons to Send Employees to Trade Shows and Conferences

conferencesThere’s no way around it—industry conferences and networking events are expensive. As a team manager or executive, it can be difficult to justify this expense. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business.

Keep reading for our top five reasons to send your employees to industry conferences this year! Continue reading “5 Reasons to Send Employees to Trade Shows and Conferences”

Revive Your Creativity: A Guide for Content Marketers

content marketing creativityCreativity is a tricky concept. As marketers, we all strive to be more creative—but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality?

To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. With a fresh take on creativity you’ll not only produce better marketing results but you’ll also breathe new life into your content. Keep reading. Continue reading “Revive Your Creativity: A Guide for Content Marketers”

Study Shows LinkedIn Is Oversaturated with Recruiters

linkedinNow boasting 530 million users, LinkedIn has become the go-to platform for recruiters. And this makes sense—after all, the modern workforce uses LinkedIn to publicly display every piece of information a recruiter would need to make an informed hiring decision.  It should be every recruiter’s dream, right? However, new research shows this might not be the case.

52% of hiring managers claim that passive candidate recruitment has been less effective because recruiters on LinkedIn are all competing for the same candidates (source).  Continue reading “Study Shows LinkedIn Is Oversaturated with Recruiters”

4 Lessons We Learned from Holding An Industry Event

industry eventIn 2016, after years of deliberation, ZoomInfo finally decided to hold our own sales and marketing conference—The Growth Acceleration Summit. Now, if you’ve never been part of the event planning process, let us be the first to tell you… it’s not easy. Organizing a conference from scratch requires a tremendous amount of time, planning, and coordination. It’s not for the faint of heart.

Yet, now that we’re two years in and past the growing pains—we’ve learned a lot about hosting and planning an industry event. Today, we hope you can learn from our experience as we share the four biggest lessons we’ve learned along the way. Continue reading “4 Lessons We Learned from Holding An Industry Event”

Can Former Employees Help You Find Job Candidates?

job candidatesCandidate sourcing is difficult – and according to recruiters, it’s only become more of a challenge in recent years. In fact, 65% of recruiters claim talent shortage is the biggest difficulty they face in the hiring process (source).

With social media platforms and job boards taking over the recruitment industry, there are more ways than ever to reach job candidates. But there’s one valuable resource you may be ignoring: former employees. Continue reading “Can Former Employees Help You Find Job Candidates?”

How to Spend Less Time Leaving Voicemails

voicemailsThere’s no way around it – voicemails are not an enjoyable part of a salesperson’s job. Not only is it a tedious process, but it’s largely ineffective in terms of getting a response. Consider these statistics (source):

  • 80% of calls go to voicemail, and 90% of first time voicemails are never returned.
  • The average voicemail response rate is 4.8%.
  • 15% of the average sales rep’s time is spent leaving voicemails.

Continue reading “How to Spend Less Time Leaving Voicemails”

B2B Databases are Full of Rotten Apples [Infographic]

b2b databases

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

Continue reading “B2B Databases are Full of Rotten Apples [Infographic]”