3 Foolproof Ways to Build a Rock Star Sales Team

sales team“Talent wins games, but teamwork and intelligence wins championships.” – Michael Jordan

Stellar teams are made, not born. The same goes for the players that make them. Take the Chicago Bulls—throughout much of the ‘90s, the Bulls pulled off a series of victories, winning 72 games in the 1995-96 season, and setting a record that lasted until the 2015-16 season (source).  To call this feat of teamwork impressive is an understatement. Continue reading “3 Foolproof Ways to Build a Rock Star Sales Team”

B2B Influencer Marketing 101

b2b influencer marketingIf you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Influencer marketing.

Proven to increase brand awareness and drive lead generation, influencer marketing has become a vital marketing tactic for many B2C brands. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs (source). Continue reading “B2B Influencer Marketing 101”

Executive Recruiting Tips on How to Recruit Like a Shark [INFOGRAPHIC]

b2b recruitingIn order to be a successful executive recruiter, you have to be aggressive. In other words, you have to be a shark. ZoomInfo recently partnered with top executive recruiter David Perry to learn what it takes to recruit like a shark. David has achieved an unbelievable 99.97% success rate and negotiated in excess of $300M in salaries, so needless to say, he knows what he’s talking about.

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6 of the Worst Social Recruiting Mistakes Businesses Make

b2b recruitingIf social recruiting has been buzzing in the recruiting world for such a long time, then why are so many organizations still getting it wrong? As with any new hot trend, as soon as it comes on the scene companies jump at being part of it without doing due diligence and spending the time to create a sound strategy. A lot of people don’t even understand what social recruiting really is, mistaking it for simply posting job listings on your corporate Twitter account.

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